storytelling for startup founders - gurgaon edition by payumoney and 91 springboard
TRANSCRIPT
Story Telling for founders
#StartupStory
Lets begin with the story of a missed call & online payments!
Call: +91 72101 41440
The Story: make it incredibly easy for any startup/ SME to collect online payments!
The plot: mobile – missed calls!
Source: https://medium.com/marketing-102/how-to-make-a-fairy-tale-convert-the-art-of-storytelling-b2c8c2b06a2#.7dxzvxi5b
How did a simple pharmacy turn intoPatanjali that is now forcing the giants to rethink?
http://bit.ly/patanjalizebrand
And someone wrote a book on ‘Patanjalizing’ your brand!
What is the most effective 90 minute commercial ever seen?
Image source: scriptpipeline.com
When did 1 minute and 10 seconds change the world?
Image source: redlightrunner.com
What happened when a normal man started a mission to help 100 million people reduce stress & live meaningfully?
What can a powerful story actually do to your startup?
1. Reduce cost of marketing considerably
2. Build a passionate user base
3. Get actual sales even before the product/ service goes live
4. Invite necessary attention ;)
1. Team members2. Investors
1.5 million twitter impressions at $0 spent?
$5.5K worth of word spread for $0
2.3 million downloads, $72K in profitsSource: https://medium.com/@stuartkhall/how-i-got-2-3m-app-downloads-without-spending-a-cent-on-marketing-f4823b6bc779#.p3z5vwg03
One thing that Chip (the CEO of Wahoo) said to me on the first call we had will stick with me for a long time …
“We probably wouldn’t have considered buying your app if we hadn’t read the story”.
Image source: http://sayquarterly.com/issue-6/feature-storytelling.php
All of this is great, what’s are the steps to a phenomenal story?
The most effective stories are the one’s that impact our sub-conscious!
Sir Alex FergusonOne of the most successful managers in football history.
Lets learn from him!
A successful story needs
1. Character(s)2. Scenario3. Time4. Reason
Rule #1To build thousands of $ worth of passionate word of mouth for your brand, remember your business is human-to-human.
It fails when you go the B2B/ B2C route.
Rule #2Stress, Love, Creativity, Travel, Inspiration, Success, Money, Time, Relationships, Motivation
Everyone relates to the above. Your startup story must!
Rule #3Its tempting to explain everything. But its better to
leave space for interpretation.
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