storytelling for startups: build awareness with a quantitative storytelling strategy

20
Quantitative Storytelling Build Awareness With A Quantitative Storytelling Strategy Al Chen & Roger Wu Founders, Cooperatize @cooperatize

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Page 1: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Quantitative StorytellingBuild Awareness With A Quantitative Storytelling

Strategy

Al Chen & Roger Wu

Founders, Cooperatize

@cooperatize

Page 2: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Who | What | When | Where | Why

Social

Search

Sale

??

Page 3: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Numbers vs. Narrative

Page 4: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

90% 70% 50% 30%

Positive 88 92 93 78

Neutral 81 81 69 29

Negative 39 43 15 7

50% effectiveOR

What Feels Better?

Page 5: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Vulnerability

Page 6: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Humility

Page 7: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

What vs. Why?

Page 8: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

What vs. Why?

Page 9: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Stories Are Memorable

Page 10: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Stories Are Emotional

Page 11: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Stories Are Shareable

Page 12: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Test Your Story With Your Audience

Page 13: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Let’s Hear Your Story

Page 14: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Bianca Tony• Forbes 30 Under 30

• Social Media for Tyra Banks

• Mode Media, Modelinia,

Jane Magazine

• Evita (Broadway Tour)

• Beauty and the Beast

• A Chorus Line

• Social Media Master

Our Guest Storytellers

Page 15: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

You’ve Got Your Story,

What’s Next?

Page 16: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Eggs In Two Baskets

High-Risk High-Reward

• Pay for customers

• Go viral

• SEO

• Sales

Low-Risk Low-Reward

• Tell friends/family

• Guest writing on niche

blogs

• Cold e-mails/calls

• Find users on Twitter,

Reddit, other online

communitiesSCALABL

ENOT

SCALABL

E

Page 17: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Balancing Both Strategies

Page 18: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

High-Risk High-Reward

You are:

• Into numbers and

data

• Able to translate story

into bite-size chunks

• Not intimidated by the

“system”

Expected Results:

• Clicks, impressions,

conversions

• Pay for what you get

• Variations of your ads

and stories will fail

Page 19: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Low-Risk High-Reward?

You are:

• Looking to get stories

published fast

• Seeking authoritative

opinion from a 3rd

party

• Figuring out/testing

which story works

best

Expected Results:

• Guaranteed readers

to your stories

• Potential for upside

Page 20: Storytelling For Startups: Build Awareness With A Quantitative Storytelling Strategy

Questions?

Who We Are: www.cooperatize.com

Hit Us Up: [email protected]

More Storytelling Ideas: blog.cooperatize.com