storytelling in ux by lilha willems
TRANSCRIPT
BY
L I LHA W ILLEMS
Once upon time there was
“Storytelling in UX”
Overview
What are stories
Why use stories
How to apply or use stories in UX
Conclusion
What are stories?
“They’re a tool, one invented to inform, persuade, and entertain other humans.”
“Stories are also very powerful. Someone who remains unconvinced after a thousand pages of scientific data can often be swayed by just the right anecdote.”
© 2014 Scott Westerfeld
What are stories?
Buridan's Donkey
What are stories?
Should two courses be judged equal, then the will cannot
break the deadlock, all it can do is to suspend judgement
until the circumstances change, and the right course of
action is clear.
— Jean Buridan, 1340
What are stories
This simple story has persisted throughout centuries
despite it being unbelievable
WHY?
What are stories?
What are stories?
“Stories are a particular type of human communication designed to persuade an audience of the storyteller's worldview.
The storyteller does this by placing characters, real or fictional, onto a stage and showing what happens to these characters over a period of time.
Each character pursues some type of goal in accordance with his or her values, facing difficulty along the way and either succeeds or fails according to the storyteller's view of how the world works.”
- Jonah Sachs
Video 1 – Hero’s Journey
https://www.youtube.com/watch?v=RPKzF2tFgfs
Why tell stories?
Engages audience if told well
Gives meaning to (complex) information
Storytelling and UX
Why tell stories in UX?
Storytelling in UX
Ground your work in real context
Keep people in the center
Engage the imagination
Little girl’s toilet (LGT)
LGT - Requirements
The user must be able to pee in the toilet while
standing
It must be possible for the user to sit down
Brainstorm and Concept Development
Sarah is an 8-year old girl that really looks up to,
Tom, her older brother. Tom is very popular and has
a lot of friends. This why Sarah wants to be just
like him and copies everything that he does.
However Sarah is not allowed to stand in front of
the toilet to do her business like Tom. That is until
her parents got her LGT. Sarah is now also able to
do her business just like her older brother.
LGT – User Testing and Prototyping
Measures of success
Empathy when testing with non-typical user
Conclusion
Give meaning to:
Requirements
Design
Results
All the while keeping the users at the center
Engage and therefore persuade
Video 2 – The Myth Gap
https://www.youtube.com/watch?v=_JepcvF_s8g
THE ENDCredits
Presenter
Occupation
Company
Contact
Lilha Willems
Technical Consultant / Developer
Realworld Systems