storytelling in web design for nonprofits

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11/17/2011 Footer 1 Storytelling In Web Design PRESENTED BY MAGGIE HALL

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Presented by Maggie Hall at the Blackbaud Conference for Nonprofits in 2011.

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Page 1: Storytelling in Web Design for Nonprofits

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Storytelling In Web Design

PRESENTED BY MAGGIE HALL

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Storytelling In Web Design

PRESENTED BY MAGGIE HALL

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Storytelling In Web Design

PRESENTED BY MAGGIE HALL

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Story is

Paramount

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Storytelling In Web Design

PRESENTED BY MAGGIE HALL

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Why Are Stories Effective?

How Do I Create My Own?

Inspire Me!

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Memorable Structure

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Sustainable

Brands

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How Do I

Design My

Own Story

Bank?

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Characters

Plot

Narrative Point of

View

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Who You Are

& What You

Do

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Plot

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The Anatomy

of Great

Nonprofit

Stories

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"Try to appeal to a person's higher self," suggests Klein, who publishes the Grassroots

Fundraising Journal. It's part of what psychologist Abraham Maslow called self-

actualization: People express themselves most fully when contributing to something

bigger than themselves.Storytelling

101

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"Try to appeal to a person's higher self," suggests Klein, who publishes the Grassroots

Fundraising Journal. It's part of what psychologist Abraham Maslow called self-

actualization: People express themselves most fully when contributing to something

bigger than themselves.Storytelling

101

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Narrative

Point of View

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Get Creative!

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120 characters or less, please.

STORY IS PARAMOUNT.