storytelling museum studies workshop-vs2

<digital> storytelling </digital> (digital) storytelling

<digital> storytelling </digital> storytelling is drama

"drama is anticipation mingled with uncertainty"

http://www.spessartmuseum.de/























are there any questions?

<digital> storytelling </digital> (digital) storytelling: Аня Михайлова


storytelling starts with asking questions and (then) go on a journey to seek for answers, together with your audience. There is a question at the very beginning of every story.

"Storytelling is the act of bringing home the discoveries learned from curiosity."

Ben Grazer

<digital> storytelling </digital> look, a tiger, how did it come there, what does this mean?

<digital> storytelling </digital> Your story short

maybe they search for instant identity?

Think about this picture…

write a tweet about this, in which you summarise the utmost essence or try to engage … in 140 characters…

<digital> storytelling </digital>

How did you use this limited space?

audience For whom was it? did you think of followers? Did you mention someone?

formWas your tweet engaging? How? Was it a dialogue, a reply?Was it explaining somethingWas there curiosity involved? Was it suggestive, evocative? Was it a question?

textDid you write (think) intuitively? Was it a stand alone text, or part of a sequential? Was there dynamic in the conversation?

Why is this important?

Like you


value exchange, value (co)creationWhy storytelling?

• do we have the capability of delivering this, according to our assets and our existing content?

• will it deliver on organisational priorities to grow revenue, reach and reputation?

• will users love it? (or people, as they’re commonly known).

users love it, it meets their needs

fits with the museum (core text/powersource)

grows revenue and reputation

YES! http://www.vam.ac.uk/blog/digital-media/thinking-small-how-small-changes-can-get-

big-results

http://ifthenisnow.nl























Be concise What difference does it make if you live in a pisturesque little outhouse surrounded by 300 feeble minded goats and youre faitthful dog…? The question is: can you write?

Ernest Hemingway

How to write for the episodes of your story

Be imaginative You have to try very hard not to imagine that the iron horse is a real creature. You hear it breathing when it rests, groaning when it has to leave, and yapping when it's under way… Along the track it jettisons its dung of burning coals and its urine of boiling water; … its breath passes over your head in beautiful clouds of white smoke which are torn to shreds on the trackside trees.

Novelist Victor Hugo, describing a train

<digital> storytelling </digital> How to engage visitors with your writingsBe brief I have made this letter longer than usual only because I have not had the time to make it shorter

Blaise Pascal, 17th-century philosopher (Winston Churchill quoted him)

Be direct I am hurt. A plague o'both your houses! I am sped.

Mercutio in Romeo and Juliet

Be curious, true, thoughtful, interested, generous… Do you like our redesign? Our intern Marlieke made it in our MuseumLab!

<digital> storytelling </digital> The art of involving (through stories

Emotion

Creation

Senses richness

Focus

Repeat

Keep building

title

theme

plotcharacters

time

setting / situation

dramatic change

solution

<digital> storytelling </digital> social (media) engagement, the basis


stra

tegy

stra

teg

y

strategy

vision beckoning power

imaginative + influencing draw attention / give direction

mission working power creating solutions + awareness problem solving / promise

relation recruiting power

connecting, behavioral change, participation

core text that defines the organization (Look:) (,because) (and so…)

the powersource


vision beckoning power

mission working power

relation recruiting power

core text core textcore text

1. organization 2. project/exhibition

3. visitor perspective

Look

because

and so…

I see

how it works

it means to me

from powersource to project in 3 layers


Layer 1: write the powersource of your museum vision mission relation Try to make a version that is more easy to understand and can be put in 3 sentences maximum.

Layer 2: write the core text of your museum's story • visionairy/beckoning power (“look!”) • missionairy/working power (“because...”) • relational/recruiting power

(“and so, that means for you”) summarize them in one sentence…



Layer 3: write the core text that defines your project (Look:) > What do you or does the visitor actually see? (,because) > why is this important, how does it work? What is the meaning? (and so…) > why should your visitor care? What does it mean to your visitor, how can the visitor contribute? Be brief, be imaginative, be true.

Compare those 3 layers. Do they match? Do you have to change something?



- Define the core of your story - Define ingredients, such as characters, situation / location,

storyline, time, dramatic change - Who is your audience? - Why do you want to involve them. What do you want from

your audience? - Which part of the story is suitable for which media? at which

moment? -> make a roadmap - How and when will they interact? - How do they get from medium to medium? Why? - Have fun!

crossmedia / transmedia


into the box


Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an essential part of the design process, both in education and practice

How does a Big Idea come into mind?

http://en.wikipedia.org/wiki/Creativity

http://en.wikipedia.org/wiki/Idea

http://en.wikipedia.org/wiki/Ideation_(idea_generation)#cite_note-0

http://en.wikipedia.org/w/index.php?title=Thought_cycle&action=edit&redlink=1

http://en.wikipedia.org/wiki/Innovation

http://en.wikipedia.org/wiki/Design_process

<digital> storytelling </digital> How to make a Big Idea happen?• visionairy/beckoning power (“watch!”) • missionairy/working power (“because...”) • relational/recruiting power (“and so, that means for

you…”) > participation / co-creation, this usually means a process of change:

5. support

1. reception

2. attention

3. understanding

4. acceptation

A museum can, and should take part in transitions in society, especially science museums. So build a centre of expertise. Invite people to join… it's their society!


No matter what type of media you choose, it will always be about having conversations and building relations. Consider your website or social media as a meeting place for social interaction and engagement.

http://www.vam.ac.uk/content/articles/a/adult-social-inclusion-programme/

again, the customer journey

<digital> storytelling </digital> again, the customer journey

http://traackr.com/influencer-identification-toolkit/

<digital> storytelling </digital> Value of storytelling

value exchange, value (co)creation























<digital> storytelling </digital> step by step

define the identity & core text

formulate the purpose + ambition

define your followers (who, where)

define the (inter)actions

where is the action, when, how much, how long?

define the (cross)media usage

content (resources)

monitoring, what should be the result (KPI)

organization, who's doing what?

planning

Budget: cost & earnings

define the co-created value

dvelop the customer journey

<digital> storytelling </digital> again, the customer journey

http://traackr.com/influencer-identification-toolkit/

A1

A3

A5

A4

A7

A6

A8

A2

define the identity & core text

formulate the purpose + ambition

define your followers (who, where)

define the (inter)actions

where is the action, when, how much, how long?

define the (cross)media usage

content (resources)

monitoring, what should be the result (KPI)

organization, who's doing what?

planning

Budget: cost & earnings

define the co-created value

dvelop the customer journey

<digital> storytelling </digital> the tour

- open the app

- examine how it works

<digital> storytelling </digital> the challenge: two groups

What is a problem or situation for the Museum your group is going to solve (in a tour?)

What is the core of this? (LOOK)

What will be your solution? (BECAUSE)

How can the audience be involved, what does it mean for them? (AND SO)

Formulate your idea and the core text for this

research after points of interest on the tour (5-15) and their meaning

sketch a map

research after images, sounds, video information etc.

<digital> storytelling </digital> спасибо за внимание!

storytelling museum studies workshop-vs2

Education