STORYTELLING

ON MOBILE:

MAKING SMART

CHOICESLAURA E. DAVIS

That’s better!

Why this matters

85Percent of adults who get news on mobile

50+The age

group

driving

the most

mobile

growth

SOURCE: PEW RESEARCH CENTER

Product + trust

63%say it’s

important

that ads

don’t

interfere

with news

63%factor

in site

load

time

60%say it’s

important

that the

site works

well on

mobile

SOURCE: AMERICAN PRESS INSTITUTE

“

”

Since the user

experience is so

poor, I prefer to

get my news

somewhere else.

SAN DIEGO RESIDENT,

ON HIS LOCAL NEWS SITE

Let’s fix this!

1.Create

reader-

first

mobile

content

2.Write

great

mobile

alerts

3.Find

tools to

fit your

needs

No desktop!

“

”

The future of

news is not an

article

NYT R&D LAB,

OCTOBER 2015

Mobile

storytelling is…

Mobile

storytelling is…

1. Considerate

Key

points

• SMALL

SCREENS

• VARYING

CONTEXTS

• UTILITY

Got it ^^What you want your

audience to say

2. Conversational

Key

points

• PERSONAL

SPACE

• INVASIVE

• INTERNET

CULTURE

Come again! ^^What you want your

audience to say

3. Contextual

Key

points

• READER

SERVICE

• SOCIAL

CURRENCY

• MISSION

Thanks! ^^What you want your

audience to say

…and increasingly

visual

Key

points

• STORIES

FORMAT

• BITE-

SIZED

• LIVE

VIDEO

Wow! ^^What you want your

audience to say

Let’s try it!

First, write a push alertFull story here:

http://bit.ly/floodexample

Principles to apply

• Conversational

• Contextual

Write a push alertFull story here:

http://bit.ly/floodexample

How’d you do?

Share!

Next, create a landing page

Full story here:

http://bit.ly/floodexample

Principle to apply

• Considerate

Create a landing pageFull story here:

http://bit.ly/floodexample

How’d you do?

Share!

When there’s

NOT an app

for that…

Enhance your

mobile

storytelling

• Text alerts

• Chatbots

• Stories

• Email newsletters

• TWILIO

• CHATFUEL

• SOCIAL

• MAILCHIMP

How can you

enhance your

mobile storytelling

for a special

event or

upcoming

feature?

…using available

tools

Inspiration

Principles to apply

• Considerate

• Conversational

• Contextual

• (Maybe) visual

What’d you

come up with?

Share!

More take-home

material:

mobile basics

• Responsive website

• Reduce load times

• Stop intrusive ads

Let’s discuss

• What are the

biggest challenges

your newsroom

faces on mobile?

• What do you need

to know to combat

them?