Project Presentation

Course : CIS 600 HCI

Professor : Brett Winkelhake

Team Members

Huijian Zhang, Pratik Kaluse, Biao Zhao, Karankumar Adep, Xieyu Zhang

Agenda

History, Product and Deterioration

Short and Long term Goals

Users and User Interface Design

Best Practices

History

1946

Ibuka Masaru

Tokyo Tsushin Kogyo(Tokyo Telecommunications

Engineering Corporation)

1955- sonus & sonny=sony

Product

TT-55-1956

TV tech-trinitron-1968

Walkman-1979

Sony PlayStation-1994

BLU-RAY-2002~2008

Deterioration

Sony Shock-2003 ￥4,000,000,000,000

Charge-coupled Device failure-2002~2003

Extended Copy Protection (XCP) 2006-$4,250,000 & $175

Global recall of laptop lithium batteries-2006

960,000;￥510,000,000,000

The Interview Movie hacking -2014

Short term Goals

Reverse loss

lTV: develop 4K technology

Cell Phone: become the third largest cell phone company

Playstation: occupy the first in game industry

Industrial restructuring

Strengthen competitiveness in core areas

Reduce business

Long term Goals

Become the leader in core areas

Electronic

Game

Entertainment

Provide more products and services

Family network

Robot

Users

PlayStation : Game and graphics card hardware developers, professional gamers, game designers, sportsperson, kids, youth.

Laptops : Companies, organizations, schools, hospitals, youth etc

Cameras : Professional photographers, youth, mid aged people.

Mobiles : Company employees and all age people.

TV : Companies, malls, shops, sport grounds, organizations, schools, family.

Users

Motion pictures : Movie productions units, entertainment companies, investors, graphics & animation designer, animation companies etc.

Music industry : Studios, movie production house, music directors, singers, instrument artists, headphone & speaker developer and all age people.

User Interface Design

Philosophy

“Do what have never been done before”

“Always stay one step ahead”

“UI design is the design of user experience”

User Interface Design

Principles

Curiosity

Empathy

Integrity

Ambition

Visionary

Example - Sony Entertainment Network

Best Practices: Security Hack

Don't store passwords in the same place as password-

protected documents

Use two-factor authentication for all essential services

Keep financial and healthcare documents stored

separately from other data

Paying for security is worth it

Best Practices : Company reputation

Be prepared and transparent.

Listen to critics and take action.

Social media and Crisis Communication.

Be quick and measured.

Video here

Any Questions?