storytelling: selling a brilliant idea like a rock star
TRANSCRIPT
Technical Webinar
Selling a Brilliant Idea: How to Engage Like a Rock Star
With OutSystems UX Expert Ricardo Luiz
January 19th2PM (GMT) / 9AM (EDT) / 10PM (SGT)
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Presentation
Ricardo LuizUX Lead (Extended Product) @ OutSystems
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https://www.linkedin.com/in/uxluiz
[email protected] @UXLuiz
https://pt.pinterest.com/ricardoluiz102/
1. I failed! Why?
2. Stories are important and key to make our communication successful.
3. Presenting the Principles for great stories and pitches.
4. Happily ever after!
Did we...
| understand the goal of the presentation?
| gather the right/relevant information?
| talked with the right people?
| have the right content (too technical, rushed into the solution…)?
| present it the right way?
Tell the Tale
Stories Are Important
65%time of all conversations is spent on stories
Credit: How to Engage and Persuade People Through Storytelling
Credit: Sales Brain
Background
Rising Action
Climax
Falling Action
Resolution
Start By building up the scenario and why you are there
Yes We Can
Share
| Why are you there?
| What was the request and the scope?
| What was the client / stakeholder Vision?
My Failed Presentation
2 days to regain their trust
| Make sure that this time I have the right background information.
| Call with the C levels to make sure the vision was there and it was shared.
| Recap with everyone involved the scope and critical goals.
Background
Rising Action
Climax
Falling Action
Resolution
Yes We Can
Remind them what you started with
Share
| Frame the starting point by illustrating it with images or screenshots.
| If needed, research the competition and build a benchmark.
| Share what you have learned by talking to users or stakeholders.
| Quotes are a powerful tool.
| Wrap up the build up by summarizing the challenges and what you found.
My Failed Presentation
| Market Research to understand what competitors were doing.
| Pinpointing what the competition was doing right and wrong.
My Failed Presentation
| The Solution that bubbled up from the research and the client’s pain.
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Share
| Break it down in pieces.
| Start by addressing the biggest pain the client / stakeholder reported.
| Document the reasoning behind a solution for future reference.
| Follow the flow of the use case or user story you are solving.
My Failed Presentation
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| Presented all the twists and turns of the application.
| The reasoning behind all the choices was documented for future reference.
My Failed Presentation
| Delivered the wireframe flow in Invision.
| The cherry on top of the cake was to have some of the screens in Hi-Fidelity.
The Magic Rules
Relevant
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If it’s not relevant to their lives, they have no reason to stick around.
The Magic Rules
Backed by Reason
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Find Your Passion
What do you want your audience to take away?
Is it a worthwhile message?
http://goo.gl/4mBVMV Ricardo LuizUX Expert and Team Leader
@ OutSystems
Margarida da MarçaUser Experience Expert -
OutSystems@designSTAIN
Wireframing Made Easy
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