storytelling through faculty
TRANSCRIPT
Faculty and Storytelling
Thursday,January 26, 2017
• 45 minute webinar + 15 minutes for questions and answers • Ask questions through the Zoom Control Panel • Tweet during the webinar with #mStonerNow • Please fill out the post-webinar evaluation • Check your inbox on Monday for the webinar recording and slide deck
The Plan
Voltaire Santos Miran Co-Founder &
Managing Director, mStoner @vsantosmiran
Deanne Taenzer Vice President, ExpertFile
@taenzerd
I’ll take Faculty+Mediafora big prize,please.
The Question:
On a typical day, how many minutes does it take a typical journalist or reporter to find an expert source for their story?
The Goal
We want to help you tell better stories about your institution through your faculty members.
Agenda
1. What Matters Most?
2. CV vs. Profile vs. Story
3. Motivating Faculty Members
4. Using ExpertFile Tools to Measure and Gain Insight
5. The Punchline
What mattersinfacultystories?
Prospective Undergraduates
Prospective Graduate Students
Prospective Parents
Prospective Faculty and Staff
Potential Collaborators
Potential Tech Transfer Partners
Peers and Colleagues
Donors
Alumni
Media
Audiences
Research1
Collaboration ImpactDiscovery
2 3
10
Scholarship1
Authority ExpertisePublication
2 3
12
Practice1
Passion MethodTime
2 3
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Camille Harrison, Associate Professor of Modern Languages, Oakton Community College
“At heart, I am a teacher. In my life I have grown to value the great diversity of culture and languages. More importantly, there is a common humanity,
which is a shared belief here at Oakton. I do my best to instill this in my students, along with my love of
the Arabic and French languages.”
Mentoring1
Opportunities forAdvanced Learning
Advice andIntroduction
One-on-One Interactions
2 3
16
Engagement1
… in local and regional communities, and the
broader academic community
… as a global citizen… on campus
2 3
18
Personality1
Individuality Poise & CharmRelate-Ability
2 3
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CV vs. Profile vs. Story
A CV shows depth and breadth. A profile focuses on highlights. A story shares a specific narrative.
A CV iterates credentials. A profile establishes authority. A story creates connections.
A CV lists research efforts. A profile showcases results. A story demonstrates impact.
You need and want all the above.
Complementary.
1Cross-referenced.
2Timeless and Trending.
3Dynamic.
4
1
BEN CARRINGTON Department of Sociology
University of Texas at Austin 305 E. 23rd Street, A1700 Austin, TX 78712-1086
Tel 512-232-6341; Fax 512-471-1748 [email protected]
EDUCATION Leeds Beckett University (UK) Ph.D. Sociology, 2004 Loughborough University, (UK)
B.Sc. (Hons) Recreation Management, Upper Second Class, 1994 AREAS OF SPECIALIZATION Sociology of Race; Cultural Sociology; Sociology of Sport, Media and Popular Culture; Post/colonial Theory; Diaspora Studies; Masculinity and Gender Studies; Cultural Studies. AWARDS, GRANTS AND HONORS 2016 “Top Ten” Teaching Award, Alcalde Magazine, Texas Exes, University of Texas at Austin 2011 Faculty Development Program, Faculty Research Assignment Office of Graduate Studies, University of Texas at Austin 2011 North American Society for the Sociology of Sport Outstanding Book Award: Honorable Mention 2009/10 President’s Associates Teaching Excellence Award, College of Liberal Arts, University of Texas at Austin 2009 American Sociological Association, Section on Racial and Ethnic Minorities, Oliver Cromwell Cox Article Award: Honorable Mention 2006/7 Humanities Institute Fellow, University of Texas at Austin 2005 Faculty Development Program, Summer Research Assignment Office of Graduate Studies, University of Texas at Austin 2004/5 Center for Women’s and Gender Studies Faculty Development Fellowship POSITIONS HELD2010- Associate Professor of Sociology, Department of Sociology, University of Texas at Austin 2010- Associate Professor of Sociology (by courtesy), African and African Diaspora Studies Department,
University of Texas at Austin 2004-2010 Assistant Professor of Sociology, Department of Sociology, University of Texas at Austin 2004- Warfield Center for African and African American Studies, University of Texas at Austin 2004- Center for Women’s and Gender Studies, University of Texas at Austin 2004- Center for European Studies, University of Texas at Austin 2003-2004 Senior Lecturer in Sociology of Sport, Chelsea School, University of Brighton, UK 1997-2003 Lecturer in Sociology of Sport, Chelsea School, University of Brighton, UK INSTITUTIONAL AFFILIATIONS 2004- Research Fellow, Carnegie Faculty, Leeds Beckett University, UK 2001- Research Associate of the Centre for Urban and Community Research, Goldsmiths College, University of London, UK
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23 unique stories and counting, one incredible expert
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Help the Story With Visuals, Relevance and Action
Motivating Faculty Members
Pain points.
Collecting information about faculty.
1Overcoming suspicion about marketing and communications.
2Keeping information consistent and up-to-date.
3Providing a range of options that scales up and scales down.
4
Develop empathy for the faculty member’s experience. Understand the expertise.
1Consider the cost and benefit of each opportunity.
2
Begin with the faculty members who want to engage. Rock stars.
1Rising stars.
2
Tie into processes that already exist at the institution. Initiate and automate.
1Reduce friction.
2
Employ a system that enables collection, promotion, and measurement.
Using ExpertFile Tools to Measure and Gain Insight
Relevant Credible Engaging Influential Responsive
Start With Your Bench Strength
Editorial CalendarWhat Contributions Can your Experts Make?
Tap into Their Content Comfort Zone
Web Search Social Print Pitches
Create Cross-Channel ConversationsEach audience seeks and consumes information differently
Be Social
The Punchline
This is not a project. This is a strategy and a process.
VoltaireSantos Miran
Co-Founder & Managing Partner,
mStoner
@vsantosmiran
312.420.6778 [email protected]
Mallory Wood
Director of Marketing mStoner
@mallorywood
802.457.9234 [email protected]
Resources
• mStoner's Digital Storytelling Archive:http://mstnr.me/DownloadWebinars
• ExpertFile's Expert Grader Report:http://expertfile.com/grader
DeanneTaenzer
Vice President ExpertFile
@taenzerd
416.553.8555 [email protected]
Questions & Answers