Chris Cullmann│@Cullmann

September 2016

PHARMA’S STORYTELLING OPPORTUNITY

The pharmaceutical industry affects such a wide spectrum of

people from every walk of life—each with their own perspective.

Pharma marketers can use storytelling to:

• Harness the many narratives from patients, caregivers,

healthcare professionals, and healthcare employees

• Bridge languages and cultures with powerful new mediums

• Telegraph pain, healing, sorrow, and happiness from a first-

person perspective

• Put the creation process in the storyteller’s hands

STORYVINE CAN BRIDGE THE GAP

• Storyvine puts the creation process

into the storyteller’s hands

• Simple interface with user prompts–

shoots using native video display

• Allows brands to manage the

publishing of user-generated videos

in real time with cloud-based

infrastructure

• Minimal training and no IT-

requirements for brands to manage

• It includes guardrails for med/legal

compliance. All content is moderated

via secure web interface prior to

approval

• Users can review content before

uploading to administrative interface

Visuals (like video) are processed

by the brain 60,000 times faster

than text

VIDEO’S BIG DATA STORY

• Video appears in 70% of Google’s top 100 search results1

• You’re 53 times more likely to appear on Google’s first page

if you have video1

• Video triggers emotional responses and creates connections

that other mediums are incapable of developing

• Video accounted for 68% of consumer internet traffic in 2015

• Estimates expect that to grow to 82% by 20202

• US adults spend 5.5 hours engaging with video content each

day2

1https://searchenginewatch.com/sew/news/2049695/top-google-result-gets-364-clicks-study 2Manhattan Research Taking the Pulse v14-16; Medscape Internal Usage Data June 2016

mailto:chris.Cullmann@Ogilvy.com