stp of website-suman chatter jee

8/14/2019 STP of Website-Suman Chatter Jee

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Shibu lijack

PROJECT ONPROJECT ON

STP OF WEBSITESTP OF WEBSITE

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

By Suman ChattarjeeRoll-B/08/74Reg-0806281090

Internal Guide External GuideMr. D. S. Senapati Mr. Animesh Mohapatra


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Products



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STP


MARKET SEGMENTATION1.Identification of Customersneed & market segments2.Develop profiles of resultingmarket segments

IDENTIFICATION OF TARGETMARKET

3. Evaluation of attractivity of each

segment4. Selection of Target Segments

POSITIONING

5. Identification of differentialadvantages in each segment6. Selection of Target Segments

MARKET PLANNING

7. Development of marketingmix for each segment accordingto the chosen position


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Website


Collection of related WebPages, images, VideosCommon IP address in an internal protocol based networkWritten in plain text interspersed with formatting instructions of HTMLWebPages are accessed & transported with the HTTPCan usually accessed from a single URL called Homepage

By FunctionPersonal WebsiteCommercial WebsiteGovernment WebsiteNon-profit Organization Website

Website StyleStatic WebsiteDynamic Website

Website Design AspectsContentUsabilityAppearanceVisibility


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Sampling Method


Sample size: The total sample size is 200 numbers.Which is further divided as follows?

Small Scale Industries 25

Large Scale Industries 25Hospitals 25Institutions 25Government Organizations 25Builders & Promoters 25

Travel Agencies 25Jewelry and garments 25

----------------------------- -----------------------Total 200


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Objectives


To know the market condition of the product.

Elicit information for implementation of strategy for each segment.

Proper representation of the market.

Finding out the potential customer / segment.

To give an information of hierarchy of preference.

To find out which area / segment is beneficial for company.

To find out the market segment in which there may be demand for theservice in near future


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Analysis & Finding


Organizations Having Website

As we can see that all the sectors have sound knowledge of website but it is not

100%.

for SMI, LSI, Hospitals & garment & Jewelry, friends & relative is most effective

media for creating awareness of website.

There is need for website in variety of sectors.

Apart from Institutions other sectors have higher percentage of satisfaction.

HTML type website mostly accepted by SMI, Institution, Jewelry & Garment. Flash

website is largely accepted by LSI, Govt Org, Real estate & Travel agencies.iLEX as a website developer is popular in LSI, Institutions, Real Estate, Travel

Agency, Jewelers & Garments.


10/13INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

Organizations dont have website

Awareness level is very low.

for SMI, LSI, Hospitals & garment & Jewelry, friends & relative is most effective

media.

In majority of cases SMI, LSI, Hospitals, Real Estate, Travel Agency, Jewelry &Garments dont have website because of less awareness. Where as Institutions

dont have as it is expensive for them.

Company have to give preference to institution, after that LSI, Hospitals, Real

Estate, Travel Agency, after that SMI, Jewelers & Garments & at last togovernment organizations.

iLEX is popular in SMI, Hospitals, Institutions, Travel Agency, Jewelry &

Garments, less popular in LSI, Govt Org & Real estate.

Analysis & Finding


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Conclusion


Marketing is ready for website as per for its need.

Strategy for each segment must be different because the need andpreferred media is different.

If preference has to give the SMEs will comes first or else every sector isneed to be consider.

As per the survey SMEs and the institute are the potential sector for thewebsite.

As per survey, company may get some useful benefit by the SMEs sector.

The SMEs and the institutes demand for website in the near future.


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Suggestions


The service is not present in all the sectors significantly. So there is plenty of opportunity for the website companies.

Many organizations are present in the market but most of them are franchiseor branches. So there much difficulty arises regarding website survey.

There are many potential customers are there in the market. So the websitecompanies can establish their market in Cuttack.

Many of the customers didnt know the concept & benefits of website. So themajor thing is to provide information and logic behind the website service.

Many wrong interpretations are there in the market like website fraud, spam,and greater influence of IT sector over website service. These wronginterpretations should diminished by every website companies.


13/13INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

stp of website-suman chatter jee

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