Stratcom Organization

Group 2 – PMT 1, Stratcom

18 August 2009

Definition

“focused defense themes and messages to advance institutional interest, policies and objectives through synchronized agency

efforts supported by Public Affairs, Information Operations, Public Diplomacy

and Legislative Affairs.”

Stratcom Process

Stratcom Process

• collation of all data and their interpretation as basis for the SC planning

• includes relevant info and data to support determination of themes, messages, images and actions

• maintenance of data and interagency liaison to include audience analysis form the foundation of this process

• Output: SC assessment, objectives, and guidance

Stratcom Process

• designs and conceptualizes DND SC to include its mode of delivery to target audience

• considers immediate, mid-term and long term DND SC strategy

• anchored on existing policies and doctrine on Information Operations, Public Affairs, Public Diplomacy and International/Strategic Affairs.

• Output: SC Plan

Stratcom Process

• the synchronized and integrated execution of the plan at all levels of the DND bureaus

• guided through approved themes, messages, image and actions delivered at specified time frame and targets to attain the end state.

• Implementation shall include top-down supervision which will entail down-top feedback mechanism.

• Output: SC activities

Stratcom Process

• focuses on the impact of the delivered DND SC products on supposed and expected behavior of the target audience, the efficacy of the mode of delivery and the SC product itself

• assessment products will focus on adjusting the other processes to enhance SC products.

• Output: Communication researches, Metrics, Dissemination of Findings, and Knowledge Management

Stratcom Process

• the heart of DND SC process

• provides the focus for each the SC processes to align efforts toward one common and seamless effort.

• coordinates the processes with each other process

• includes determination and supervision of timelines

• Output: synchronized SC activities, quick reaction on situation, proactive SC operations

Proposed Stratcom Organization

• selection was based from agreed SC definition and process from three sample organizations (current OPLA organization, proposed reorganization based on AO 218, proposed latest reorganization)

• Overall Stratcom responsibility is with USLASC• Ad hoc committee, as advisers to SND on

Stratcom matters, is still included• Role of Asst Chief of Office is the INTEGRATOR, at

the same time, the Admin Officer.

Proposed Stratcom Organization

Chief of Office(Director)

Asst Chief of Office(Deputy Director)

Research &Publications Division

Public Affairs &

Special Projects Division

Strategic & Legislative

Affairs Division

Adhoc SC Group

CS to SNDSMA to SND

MA on PAAC, OPLA

OCD NDCP AFP PVAO GA

Proposed Stratcom Organization

“focused defense themes and messages to advance institutional interest, policies and objectives through synchronized agency efforts supported by Public Affairs, Information Operations, Public Diplomacy and Legislative Affairs.”

Stratcom DEFINITION

Stratcom PROCESS

Chief of Office(Director)

Asst Chief of Office(Deputy Director)

Research &Publications Division

Public Affairs &

Special Projects Division

Strategic & Legislative

Affairs Division

Adhoc SC Group

CS to SNDSMA to SND

MA on PAAC, OPLA

OCD NDCP AFP PVAO GA

Proposed Stratcom Organization

“focused defense themes and

messages to advance institutional interest,

policies and objectives through

synchronized agency efforts supported by

Public Affairs, Information

Operations, Public Diplomacy and

Legislative Affairs.”

Stratcom DEFINITION

Chief of Office(Director)

Asst Chief of Office(Deputy Director)

Research &Publications Division

Public Affairs &

Special Projects Division

Strategic & Legislative

Affairs Division

Adhoc SC Group

CS to SNDSMA to SND

MA on PAAC, OPLA

OCD NDCP AFP PVAO GA

Proposed Stratcom Organization

Stratcom PROCESS

Chief of Office(Director)

Asst Chief of Office(Deputy Director)

Research &Publications Division

Public Affairs &

Special Projects Division

Strategic & Legislative

Affairs Division

Adhoc SC Group

CS to SNDSMA to SND

MA on PAAC, OPLA

OCD NDCP AFP PVAO GA

Wargaming• To test if the proposed organization will work as defined and function

based on its process, Group 2 decided to test it through the following scenarios:

• SCENARIO #1: SND announced this morning that DND will not have a celebration of its anniversary next year. However, it will still implement its celebration activities for its anniversary this year. What will Stratcom do?

• SCENARIO #2: After the peace agreement was signed with the MILF last year, another 33 soldiers were killed in action this morning in Central Mindanao with similar situations with that of what happened in Basilan on August 2009. How will Stratcom react to this?

• SCENARIO #3: Heavy rains caused flooding in Southern Mindanao causing tens of thousands of evacuees, distraction of farms and houses. Mt. Apo, on the other hand, erupted causing hot lavas flowing up to the highways of Kidapawan, North Cotabato. Unfortunately, an earthquake with a 7.8 magnitude in Richter scale took place in Metro Manila 2 hours ago. What will Stratcom do in the next 6 hours?

What do you think?

I really believe we should rename OPLA to ODSC (Office of the Defense Stratcom)… did not include wargaming results (tired

na kasi, may trip pa bukas!)