strategi og transformasjon - veien mot nye vekstområder - impact week
TRANSCRIPT
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IMPACTWEEKWith Engage // Innovate
#Impactweek@engageinnovate
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Strategi & transformasjon: Veien mot nye vekstområder
#Impactweek
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What is Strategy?
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Shifting strategy
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"Det spretter alltidtilbake"
Antatt oljepris: $60 - $95
"Innovasjon og transformasjon"
Antatt oljepris: mindre viktig. Nye næringer vokser frem.
"Endring..men de skjer ikke her..."
Antatt oljepris: $40 - $65"Sjokk"
Antatt oljepris: $12 - $40
2015 - 2020
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"Det spretter alltidtilbake"
Antatt oljepris: $60 - $95
"Innovasjon og transformasjon"
Antatt oljepris: mindre viktig. Nye næringer vokser frem.
"Endring..men de skjer ikke her..."
Antatt oljepris: $40 - $65"Sjokk"
Antatt oljepris: $12 - $40
2015 - 2020
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«Varig strukturell endring av norsk økonomi»
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The architecture of strategy& transformation
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What…?!?!
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.....Cut costs and
defend the corebusiness
Let’s analyzeI want to see the financials
Your typical Board of Directors or Top Managemement teams
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Cost-cutting$$$
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Transformationalcapacity
Legacy corebusiness
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Escape dominant logic1
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Design a structure fortransformation
2
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3 kinds of innovation Clay Christensen, Harvard
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Efficiency-basedinnovations
LEAN, SimplifyCut costs, Downsizing, Frees up, preserves capital
STEP: Statoil Technical Efficiency Program
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Performance –improving innovations
Improve what already isProduct upgradesLimited use of capital
Nordan: Smart Doors
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Market-creating innovations
Create new business models+Create new customersPut capital to useMost value is created
Shackleton, Zaptec, Lyse Fiber
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…most understand …many think about ….few grasp
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What leaders do Hermana Ibarra, INSEAD
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‘’Doer’’
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‘’Mobilizer’’
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‘’Strategyzers’’
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‘’Architects’’
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Making innovation happenRita McGrath, Columbia
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”The problem is
NOTnew ideas”
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The problem is the system, processes, methods, tools and resource allocation.
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…it’s the HOW ofthe organization
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Innovation proficiencyIdeas & Discovery
Idea development
Follow exponentialtechnologies
Trend hunting
Basic research
Incubation
Incubation
Testing, Prototyping
Market creation
Strategy & business model experiments
Acceleration
Ramp-up
Scale
Significantinvestments
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How can you build an architecture oftransformation?
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From a singular logic to a system logic
Ideas & Discovery
Idea development
Follow exponentialtechnologies
Trend hunting
Basic research
Incubation
Incubation
Testing, Prototyping
Market creation
Strategy & business model experiments
Acceleration
Ramp-up
Scale
Significant investments
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M + S + M
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M + S + MArchitecture
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Money + Structure + Mandate
Architecture
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Money#1
We have easy access to minor investment funds for new ideas and new ventures
#2 As a company, we are truly great at making explorative investments
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Structure#3
We have a unit (person, team, department) responsiblefor entirely new business development
#4 We have a corporate structure for early ventures, strategy experiments,
growth, spin-ins, spin-outs for new businesses
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Mandate#5
We have an explicit growth ambition from the Board of Directors and Top Management
#6 We have a license to think big, dream big and take calculated strategic risks
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Transformationalcapacity
Legacy corebusiness
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Your turn; Designing a transformation
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This initiative is a clear demonstration that Europeans are innovative and able to take risks when the stakes are high.
“While futuristic, the project is based on solid grounds, Ie technical prowess that already exists
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Strategy & innovation cunsulting company
Contactwww.engage-innovate.com
[email protected]: @engageinnovate