strategic alliances - care
TRANSCRIPT
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Strategic alliances
Reconciling economic and social
value creation
Philippe Lévêque, Executive Director, CARE France – May 2009
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CARE’s approach to NGO-corporate partnerships
PARTNERSHIPS
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Staff involvment
Development
projects
Company’s local
impacts
Philanthropy
CSR H
.R.
Company
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Economic BenefitsEconomic Benefits Commercial
venture profit-
making
Low
High
Can help in the
short term but is
NOT self-
sustaining
Does not provide
sufficient help to the
community
Inclusive Business
Business
philanthropy non-
profit
Towards strategic engagement
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Source : Community Engagement Handbook, Australian Government
Community engagement :
From information to empowerment
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The fight against HIV/Aids, a business issue
LAFARGE
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HIV-related deaths
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Lafarge at a glance
• World leader in building material (n° 1
in Cement, n° 2 in Aggregates, n° 3 in
Concrete, n° 3 in Gypsum)
• 79 countries
• 84,000 employees
• 2,187 production sites
• 7000 employees have access to
information and voluntary testing
• In 2007, 1388 employees, dependants
and community members were offered
free HIV-related medical care
• 500 are receiving anti-retroviral
treatment
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Summary
• Why CARE ? Expertise on HIV + holistic approach
• Goal : Impact in the south + influence on the industry
• Activities: HIV business impact assessment ; work on the group policies
and management tools ; SD panel
• Achievements : integrated HIV program for Africa ; towards an integrated
health approach ; a new partnership closer to Lafarge’s core business
• Challenges : stigma ; measuring impact ; keeping staff motivated
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Promoting Access to Education and Staff involvement strategies
SOCIÉTÉ GÉNÉRALE
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• A global partnership
with SGCIB
• 1 million € over 3 years
• 3 education projects:
– Peru : Bicultural
education
– Mali : Rural education
– Bangladesh : child labour
A commitment in dire times
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Bringing people together
• A global employee giving scheme
• Employee participation in selection of project
• Workplace events (presentations, quizz, race)
• Projects visits
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Summary
• Why CARE ? Member in France + global network +
education portfolio
• Goal : Impact in the south + staff involvment
• Activities : corporate philanthropy + staff
involvment
• Outcomes: 3 projects co-funded + events + projects
visits
• Challenges : Finding the right balance between
employee involvment and projects cost-
effectiveness
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Selling goods at the Bottom of the Pyramid
BATA & UNILEVER
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Rural sales program
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RURAL SALES
PROGRAM
A multi-partner project
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Rural sales program
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RURAL SALES
PROGRAM
A multi-benefit project
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Summary
• Why CARE ? CARE is a prominent NGO in Blangladesh + dedicated private sector
team
• Goal : Empower women
• Activities: Co-created an inclusive rural sales model generating economic and
social value
• Outcomes: Boosted the revenues of women living in rural areas
• Challenges : Not a full time job ; Finding a balance in profit distribution
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Fairtrade& Smart philanthropy
STARBUCKS
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Building the future
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Starbucks and CARE
• Partners since 1991
• Last project : $500,000 to a three-year
program in Western Hararghe, a part of
rural Ethiopia known for its high-quality
coffee.
• Objectives: to improve economic and
education prospects for more than
6,000 people
• This grant will help 1,500 households
improve adult literacy, reduce crop
losses, and establish microcredit and
microfinance services
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Summary
• Why CARE ? CARE is a global brand ; working with coffee-growing
communities in many countries
• Goal : « Smart philanthropy » (connected to core business)
• Activities : projects funding ; in-shop promotion ; presentations to staff ;
local fundraising events
• Achievements : Project funding ; a relation of trust
• Challenges : rolling out a partnership at a global level
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Do’s and Don’ts!
NGO-CORPORATE PARTNERSHIPS
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Challenges / lessons learned
Cultural differences
Access to core business
Venture capital
Support from top management
Partnerships take time
Step by step approach
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Do’s and Don’ts
Transparency
Mutual Benefit
Fairness
Greenwashing
One shot operations
Disconnection with strategy
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Thank you for your attention!