strategic analysis of the european market for variable valvetrain technologies

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Strategic Analysis of the European Market for Variable Valvetrain Technologies About About 90% Gasoline and 10% Diesel 90% Gasoline and 10% Diesel Engines Engines to to Feature Feature Variable ariable Valvetrain alvetrain by 2018 by 2018 Priyank Aggarwal, Research Analyst Priyank Aggarwal, Research Analyst Automotive & Transportation 28 June 2012 © 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

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Page 1: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Strategic Analysis of the European Market for Variable Valvetrain Technologies

About About 90% Gasoline and 10% Diesel 90% Gasoline and 10% Diesel Engines Engines to to Feature Feature VVariable ariable VValvetrainalvetrain by 2018by 2018

Priyank Aggarwal, Research AnalystPriyank Aggarwal, Research Analyst

Automotive & Transportation

28 June 2012

© 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of

Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

Page 2: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Today’s Presenter: Priyank Aggarwal

Functional Expertise

� Market Research and Consulting Automotive & Transportation

� Automotive Design and Development.

� Experience in telecom network setup, team coordination and resource management.

Industry Expertise

� Exposure to Global Trends in Automotive Industry.

� Understanding synergies of existing and upcoming technologies in powertrain market.

What I bring to the Team

• Knowledge of leading Automotive Technologies and Understanding of the market dynamics.

Priyank AggarwalResearch Analyst, Automotive &

2

Career Highlights

� One and half years experience in Market Research, Forecasting, Market Entry Strategy and Consulting.

� Before Frost & Sullivan experience in Telecom Network Setup and Optimization. Business Process management, Team Development and training at Bank of America Continuum Solutions Limited (BACS). Adaptation of greener technologies at BACS and best practices for higher process efficiency.

Education

� M.S., Automotive Engineering, Kingston University, London, U.K.

� B.E., Electronics & Communication, SEAS, M.D.U., India.

� H.N.D., Electrical & Electronics Engineering, Edexcel, U.K.

Automotive &Transportation,GIC, Europe.

Frost & Sullivan GlobalChennai, India

Page 3: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Focus Points

Section

Key Takeaway Facts

Valvetrain Market Breakdown

Valvetrain Market Trends

European Variable Valvetrain Market Snapshot

Market Drivers

3

Market Drivers

Market Challenges

VVT Market—Market Breakdown by OEMs

Variable Valvetrain Market Opportunity

Key Conclusions

Valvetrain Technology Roadmap

Appendix

Page 4: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Key Takeaway Facts

Gasoline VVT penetration by end of 2011 was close to 73%

Diesel VVT penetration expected to be close to 2.5% by 2012

In 2008, over 42 % of the vehicles sales in Europe were under 140gm/km of CO2 band, which increased close to 59% by 2010.

11

22

4

140gm/km of CO2 band, which increased close to 59% by 2010.

Over 75 percent vehicles sold by 2018 to undercut this threshold

VVT market would grow with the demand of cost effective emission reduction technologies with a strong focus on Rightsizing and Downsizing.

33

Source: Frost & Sullivan Analysis

Page 5: Strategic Analysis of the European Market for Variable Valvetrain Technologies

21%

20%

35%

22%2%

25%

50%

75%

100%

Valvetrain Market BreakdownThe Variable Valvetrain Market is valued at close to €1.2 billion and was divided among the following gasoline valvetrain types as shown below

25%

50%

75%

100%

VVT Market: Percent of production by Gasoline

VVT Type, Europe, 2011, 2018

14%

20%

18%

48%

20112011 20182018

5

21%

0%Camphasing Elec.Mech.+Camph. Elec.Hydr.+Camph. Electric Act.+Camph. Cam-Less Act.

Source: Frost & Sullivan Analysis

0%

2011 Market

Revenues

€1.20 -

1.24 B

2011 Market

Units/Volume

6.8 M

Market Size by

2018

€ 1.90 -

1.94 B

2010-11 Market

Growth Rate

9.2%

CAGR

(Gasoline VVT)

6-7%

(CAGR 2011-18)

Page 6: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Key Market Trends

1. Only 73% in a production of 9.6 million gasoline vehicles (2011)

2. Valvetrain market is growing consistently with demand of engine

Downsizing technologies

3. The valvetrain market has shifted from camphasing to VVA

CurrentCurrent

6

1. Valvetrain market to experience over 6-7 % CAGR

2. Electric and Hydraulic actuation systems to be the market norm

3. Seamless integration of VVT with Downsizing and Rightsizing

techniques

FutureFuture

Source: Frost & Sullivan Analysis

Page 7: Strategic Analysis of the European Market for Variable Valvetrain Technologies

European Valvetrain Market Snapshot

VVT Market: Gasoline Engine Penetration Europe,

2011 and 2018

0

2

4

6

8

10

12

14

Scenario

Gasoline Production

VVT Penetration

73%

87-89%

2011 2018

9.6M

12.6M

0

2

4

6

8

10

12

Scenario

Diesel Production

VVT Penetration2.4%10-12%

8.4M

10.6M

2012 2018

CAGR 6-7%

VVT Market: Diesel Engine Penetration Europe,

2012 and 2018

CAGR19-21%

7

VVT System Price

Range (Euros)

ScenarioScenario

2011 2018 Scenario2012 2018

VVT Market: Gasoline VVT Pricing Range Europe, 2011

Entry Level Mid Level High End

100 – 120

2 and 3

Cylinder engine

120 – 180

4 and 5

Cylinder engine

180 – 240

6 and 8

Cylinder engine

Note : The above is the market average selling price (vendor ���� OEM) for the

Gasoline Valvetrain system for naturally aspirated engines

Source: Frost & Sullivan Analysis

Page 8: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Market Drivers

Key Market Drivers

1. ACEA (2015, 2020) and Euro VI, VII emissions emphasising on lower emissions and higher fuel economy.

2. 8 to 10 percent reduction in CO2, with 10 to 12 percent improvement in fuel

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2. 8 to 10 percent reduction in CO2, with 10 to 12 percent improvement in fuel economy, VVT systems cost between an attractive €20 to €30 gm/km of CO2

reduction.

3. In mid to long term, VVT Technology has the potential to be implemented in

diesels engines to reduce after treatment costs partially or completely.

Source: Frost & Sullivan Analysis

Page 9: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Market Challenges

Key Market Challenges

1. Present generation valve actuation systems and material technology limits the

price reduction on valvetrain for downsized engines.

9

2. The drive towards modularization of VVTs is yet to gain momentum due to ever varying engine sizes and different emission reduction targets from OEMs.

3. The higher cost of Diesel engines reduces the possibility of employing variable

valvetrain to prevent spiraling costs in the short-term and it is hard to strike a

balance between Diesel Valvetrain and after treatment costs.

Source: Frost & Sullivan Analysis

Page 10: Strategic Analysis of the European Market for Variable Valvetrain Technologies

VVT Market—Market Breakdown by OEMs

Total VVT Market: OEM split between Camphasing and VVA, Europe, 2011

~7 million units

~11 million units

14-16%

40.7%

557

1,000

1,200

1,400

1,600

Pro

du

cti

on

(T

ho

usan

ds)

10

VVA – Camphasing + Valvelift, Note: Ren-Nis –Renault-Nissan. All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis.

2011 2018

84-86%

40.7%

59.3%

502

308

453

246

424

184

554

322 310

949

259

252

370

164

320

184

418

322

78

0

200

400

600

800

BMW Daimler Fiat Ford GM Hyundai PSA Ren-Nis Toyota VW

Pro

du

cti

on

(T

ho

usan

ds)

VVA Camphasing

Page 11: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Variable Valvetrain Market Opportunity

OEMs and Solution

Tier 1 and Tier 2 Suppliers

Tier 1 and Tier 2 Suppliers

OEMs and Component

Manufacturers

OEMs and Component

Manufacturers

Concept

Integration

Production

11M78A-18

Source: Frost & Sullivan analysis.

Op

po

rtu

nit

yO

pp

ort

un

ity 1. Component

Standardization and Modularization

1. Component Standardization and Modularization

Op

po

rtu

nit

yO

pp

ort

un

ity 1. Material Technologies

evolution

2. Increased flexibility to accommodate downsizing and rightsizing

1. Material Technologies evolution

2. Increased flexibility to accommodate downsizing and rightsizing

Op

po

rtu

nit

yO

pp

ort

un

ity 1.

Production, simulation and rapid prototyping technologies to reduce time to market

1. Production, simulation and rapid prototyping technologies to reduce time to market

Solution Developers

Page 12: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Key Conclusions

VVTs is expected to find market in premium diesel

VVT to be market standard for Gasoline Microcars and Naturally aspirated engines

VVT systems to form the basis for Downsizing and Rightsizing

Variable

12

VVTs is expected to find market in premium diesel segments by 2015–16

Standardization in VVTs to bring effective cost reduction for OEMs

Electric and Hydraulic actuation systems to be the market norm beyond 2014-15

Variable

Valvetrain

Market

Source: Frost & Sullivan

Page 13: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Valvetrain Technology RoadmapV

ari

ab

le V

alv

etr

ain

Syste

ms E

vo

luti

on

Do

wn

siz

ing

Mo

du

laris

atio

n

Camphasing,

4-5% CO2 drop

Camphasing + Electro Mechanical Shaft , 8-12% CO2 drop, Chain Driven, composite coating for Valves and other Peripherals

Camphasing + Electro Hydraulic Lift (VVA), 8-10% CO2 drop, Chain and Belt Driven with

Hydraulic control for Lift

VV

T D

es

ign

s t

o A

cc

om

mo

da

te D

ow

ns

izin

gIn

itia

l V

VT

Sys

tem

s

VVT Market: Technology Roadmap, Europe, 1995-2020

13M78A-18

Vari

ab

le V

alv

etr

ain

Syste

ms E

vo

luti

on

1995 2010 2020

Do

wn

siz

ing

Mo

du

laris

atio

n

Valves and other Peripherals

Camp.+ Shifting Camlobe + Elect. Actuation, 7-12% CO2

drop, DLC Coatings for Pistons, Valves, etc.

Fully Electro Hydraulic System, 8-15% CO2 drop, it achieved significant breakthroughs in low costs and component standardisation

Camless Electro-

magnetic Act., Expected 10-20% CO2

drop

VV

T D

es

ign

s t

o A

cc

om

mo

da

te D

ow

ns

izin

g

Source: Frost & Sullivan analysis.

Page 14: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Next Steps

Develop Your Visionary and Innovative SkillsGrowth Partnership Service Share your growth thought leadership and ideas or

join our GIL Global Community

14

Join our GIL Community NewsletterKeep abreast of innovative growth opportunities

Page 15: Strategic Analysis of the European Market for Variable Valvetrain Technologies

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Page 16: Strategic Analysis of the European Market for Variable Valvetrain Technologies

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Page 17: Strategic Analysis of the European Market for Variable Valvetrain Technologies

Katja FeickCorporate Communications Manager

(+49) 069 7703343

[email protected]

For Additional Information

Priyank AggarwalResearch Analyst, Automotive & Transportation

(+91) 44 6681 4128

[email protected]

Lead Analyst Corporate Communications

17

Kaushik MadhavanResearch Director, Automotive & Transportation

(+91) 44 6681 4120

[email protected]

Research Manager

Sarwant SinghBusiness Unit Leader, Automotive & Transportation

(+44) 207 915 784

[email protected]

Business Unit Leader