strategic and long range plan stage 1 information and ... · submitted to city of richmond by ibi...
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Submitted to City of Richmondby IBI Groupwith OrangeBoy
March 28, 2013
Richmond Public LibraryStrategic and Long Range Plan
Stage 1 Information and Contextual Understanding
URBAN LAND
�
IBI Group is a group of firms providing professional services and is affiliated with IBI / HB Architects
IBI Group 700 – 1285 West Pender Street
Vancouver BC V6E 4B1 Canada
tel 604 683 8797
fax 604 683 0492
March 26, 2013 Mr. Greg Buss Chief Librarian Richmond Public Library 7700 Minoru Road Gate #100 Richmond BC V6Y 1R8 Dear Mr. Buss: Re: RPL Strategic Master Plan Stage 1 Progress Report We are pleased to present our Stage 1 deliverable, namely a report that demonstrates the efforts of IBI Group and its sub-consultant, OrangeBoy in our search for possible futures that Richmond Public Library may consider moving forward in the fast paced world of technological and societal innovation. We offer this information in the observation that while the “tools & techniques” may be radically changing, in no way do they alter the inherent need to learn, to entertain and, importantly, to communicate with one another. It is our belief that the materials contained within these pages serve as a fitting foundation for the development of subsequent tasks that will lead, ultimately, to an articulate series of choices that enable the Richmond Public Library to enjoy its enviable position as the most used library system within Canada. Please do not hesitate to contact me should you require clarification on any aspect of the materials presented herein. Regards, IBI GROUP
Gary Andrishak Director VO-BD
1.1 Kickoff Meeting
1.2 Review of City Documents
IBI GROUP
1
Table of Contents
Document 1: Building on Success: Strategic Plan 2008-2010 ..................................................... 2�
Document 2: Richmond – City of Readers: Strategic Plan 2011-2014 ......................................... 3�
Document 3: Official Community Plan .......................................................................................... 4�
Document 4: Live. Connect. Grow: Parks, Recreation, and Cultural Services ............................. 5�
Document 5: Richmond Community Wellness Strategy ............................................................... 6�
Document 6: An Arts Strategy ...................................................................................................... 7�
Document 7: 2012-2015 Richmond Intercultural Strategic Plan and Work Program .................... 8�
Document 8: Youth Service Plan: Where You Thrive ................................................................... 9�
Document 9: Older Adults Service Plan ...................................................................................... 10�
Document 10: 2006 Census Profile of Richmond ....................................................................... 11�
Document 11: 2011 Census Profile ............................................................................................ 12�
Document 12: Community Immigrant Demographic Profiles: Richmond .................................... 13�
Document 13: Early Development Instrument – School District 38: Richmond .......................... 14�
Document 14: Richmond City Centre Early Child Development Report ..................................... 15�
Document 15: A Profile of Children in Richmond ........................................................................ 16�
Summary Matrix .......................................................................................................................... 17�
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
2
Task 1.2: Review of City Documents
This Summary Report corresponds to Task 1.2 of the Scope of Work of the Strategic and Long Range
Plan for the Richmond Public Library. As part of this task, IBI Group reviewed fifteen sets of planning
documents provided by the Library in order to produce a summary of pertinent information as it relates to
the project. Each of the planning documents, organized by its scope – library, city planning, and other –
are presented below.
Library Documents
Document 1: Building on Success: Strategic
Plan 2008-2010 October 2007
Author
Richmond Public Library
Table of Contents
1. Background 2. Resources required 3. Serving our customers 4. Service shortfalls 5. Strategic goals for 2008-2010
6. Space needs for population growth 7. Principles of library facility development 8. Library board priorities 9. Description of library projects
Relevance to the Consultancy
The document lays out the basic problems affecting future library development from the spatial vs. demographic perspective.
Abstract
The Richmond Public Library is considered a very successful library in Canada by many accounts, but continued population growth and rising demand for services have put the institution under pressure to improve or even maintain its current level of services. The requirement for more library space is one of the most urgent needs; current (i.e., 2008) space shortfalls was calculated at 75,000 square feet. Similarly, the document identified a current collection shortfall of 222,000 items to meet population needs, about half of the existing collection. Given these figures, there is need to advance eight priority projects, which would address either current or future population needs. Three of these strategic projects are new facilities, while the other five are expansions to existing library facilities.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 2: Richmond – City of Readers:
Strategic Plan 2011-2014 May 2011
Author
Richmond Public Library
Relevance to the Consultancy
The document establishes five goals to guide future development of the Richmond Public Library.
Abstract
Besides the core activities of supporting beginner readers and lifelong readers of physical books, the Richmond Public Library has been witnessing a change in customer demand from physical collections to virtual material and community programs. As part of a strategic planning process focused on achieving the best results with the least resource requirement, the Library and the community determined that technology needs to be embraced, collections need to be expanded, more varied programs need to be offered, and facilities need to be enhanced.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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City Documents
Document 3: Official Community Plan November 2012
Author
City of Richmond (Council Approved Policy)
Table of Contents
1. Moving towards a sustainable community
2. Climate change response 3. Connected neighbourhoods with
special places 4. Vibrant cities 5. Safe city 6. Resilient economy 7. Agriculture and food
8. Mobility and access 9. Island natural environment 10. Open space and public realm 11. Social inclusion and accessibility 12. Sustainable infrastructure and
resources 13. Implementation strategy 14. Development permit guidelines 15. Regional context statement
Relevance to the Consultancy
The OCP provides the long term vision and objectives for Richmond, to which the Library, within its mandate, needs to contribute.
Abstract
With strong demographic, economic, and environmental/climate changes expected in the next 30 years, the City of Richmond needs to be prepared to meet these challenges. Particularly, the ageing of the population, the expected 80,000 new inhabitants will be forces that will shape the future of the City. The residents’ health, wellbeing, and accessibility to housing and other services are all important concerns that need to be addressed with a new perspective. The vision of a diverse, connected, valuable, and adaptable community within a regional context with a strong underlying sustainability theme is the plan’s response to these needs and challenges. In order to be a vibrant, greener, healthier, connected, and more resilient place, most of the future growth will be directed towards the City Centre and the core of neighbourhood centres in the surrounding areas, which will allow protecting and enhancing parkland, agricultural lands, and the natural environment. Within the Arts, Culture, and Heritage of fostering a joy of reading and a culture of lifelong learning, the Richmond Public Library will play, according to the plan, a major role.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 4: Live. Connect. Grow: Parks,
Recreation, and Cultural Services June 2006
Author
City of Richmond (Council Approved Policy)
Table of Contents
1. Setting the context 2. Vision, values, and well-being outcomes 3. A relationship-based approach 4. Being accountable 5. A service-based approach
6. Programs and services 7. Places and spaces 8. Financial 9. Vision realized – Imagine Richmond in
2015
Relevance to the Consultancy
The Parks, Recreation, and Cultural Services Master Plan puts the Library, together with other facilities and institutions, at the centre of recreation and cultural activities in Richmond.
Abstract
Although more than 90 per cent of Richmond residents use the City’s indoor and outdoor recreation and cultural facilities, there is still unmet population demand, particularly for youth, older adults, and minority residents. Changing community composition – growing, aging, and increasingly diverse population – as well as rising inequality poses challenges to deliver suitable recreation and cultural services. In addition, the need for personally meaningful activities and a move from structured to shorter, more informal activities will increasingly shape the type of services to be delivered to the population. The document envisions the recreation/culture arena both from the spatial perspective (parks, open spaces, trails, etc.) as well as from the activity perspective (programs, services, events, etc.), both of which rely on the principles of direct community participation, engagement, and input; high service standards; accountability and transparency; and financial sustainability. As part of the master plan, a series of facilities are proposed to be built, including expanded library facilities.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 5: Richmond Community Wellness
Strategy February 2010
Author
City of Richmond (Council Endorsed Policy)
Table of Contents
1. Introduction 2. How is Richmond currently doing 3. Building a wellness strategy
Relevance to the Consultancy
Two of the document’s strategies – increase active living literacy and promote health literacy – are directly related to the Richmond Public Library’s mandate.
Abstract
Richmond citizens have greater life expectancy, smoke less, and are less overweight than other BC residents, but also have higher poverty rates, are more fragmented and isolated, and are less physically active and eat fewer fruits and vegetables. There is need for a permanent commitment to wellness and well-being in the City, which includes increased physical activity and physical fitness, but also a heightened sense of connectedness to the community as a whole. To achieve this, strategies should encompass the areas of education and knowledge, physical environment actions, and regular evaluation of progress along different dimensions. There is no single agency or group in charge of implementing these strategies; rather, it depends on communication, collaboration, and partnerships between different stakeholders, public, private, and non-profit.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 6: An Arts Strategy n.d.
Author
Richmond Arts, Culture, and Heritage Services
Relevance to the Consultancy
The Library may be very useful in expanding public awareness and understanding of the arts through specific library programs.
Abstract
Building upon the arts-related legacy of the Olympics, Richmond should foster the arts as an important catalyst for placemaking, community building, tourism, and economic development. A thriving arts community, strong civic engagement in the arts, and population growth that will bolster audiences are all conditions that will help position art as a pivotal element in the City’s future development. The arts strategy is based on strengthening the ties to the community, both in terms of support as well as participation, on expansion of art spaces, and on nurturing a variety of artistic expressions. The continuum ranges from visual to culinary, literary to performance, and media to environmental art.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 7: 2012-2015 Richmond Intercultural
Strategic Plan and Work Program October 2011
Author
Richmond Intellectual Advisory Committee
Table of Contents
1. RIAC vision and mandate 2. A brief summary of the Richmond
context 3. Evaluation of 2004-2010 Intercultural
Strategic Plan
4. Guiding principles for action 5. City and stakeholder intercultural roles 6. Strategic components, directions,
recommendations, and initiatives 7. Proposed 2012-2015 work program
Relevance to the Consultancy
As a center where “Richmond comes together,” the Richmond Public Library is well situated to promote interculturalism within the community.
Abstract
The objective of the plan is to support the City in its vision of making Richmond “the most appealing, liveable, and well managed city in Canada,” for which embracing and celebrating the rich, varied, and evolving cultural background of the citizens and their participation in community life is a must. Many strategic actions are proposed to make the City even more welcoming, inclusive and harmonious, including addressing language, information, and cultural barriers; addressing perceptual and real racism; aligning visions of community stakeholders; and contributing to the integration of immigrants.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 8: Youth Service Plan: Where You
Thrive September 2008
Author
City of Richmond (Council Endorsed Policy)
Table of Contents
1. Introduction 2. Background 3. What is the current situation
4. The plan: Closing the gap 5. Implementation
Relevance to the Consultancy
The Richmond Public Library can provide support to PRCS in many of the strategic directions envisioned in the plan, e.g., increasing opportunities for youth, bridging services to low asset youth, dedicated safe and social spaces, and increasing inter-agency programming.
Abstract
Recreational, cultural, and social programs for youth are provided by the three levels of government and are further enhanced by a relationship-based approach with community associations and youth-serving community groups. Currently 14 per cent of Richmond’s total population, the City’s youth will decline over the next decade, although some of the projected decrease may be offset by the City Centre Area Plan. There is an increased need for after-school programs, as well as concerns on health effects of reduced physical activity on youth and somewhat reduced volunteerism in programs. To address these needs and shortcomings, the plan defines five guiding principles and nine strategic directions, as well as a detailed list of concrete actions to be undertaken by a variety of stakeholders.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 9: Older Adults Service Plan May 2008
Author
City of Richmond (Council Endorsed Policy)
Table of Contents
1. Introduction 2. Background 3. Current service and program delivery
4. The plan: Closing the gap 5. Implementation
Relevance to the Consultancy
The Richmond Public Library can provide support to PRCS in some of the strategic directions envisioned in the plan, e.g., ensuring older adults are well informed and providing affordable access to programs.
Abstract
There will be a significant increase of older population in Richmond in the next decade, which will alter the economics of service provision for this age group. In addition, more disposable income, the want to age in place, and more active lifestyles – all traits of the baby-boomer generation – will need to be accommodated by City and other stakeholders. In addition, there is a trend towards the development of multi-use or co-located community facilities, rather than single-use facilities, which will likely have an impact on older adult-specific facilities. The plan provides a vision that encourages quality-enhancing opportunities for older adults and defines ten strategic directions to achieve that vision and a series of success indicators to track progress. The Richmond Public Library is not mentioned in the document specifically.
IBI GROUP RICHMOND PUBLIC LIBRARY
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Other documents
Document 10: 2006 Census Profile of Richmond n.d.
Author
City of Richmond
Relevance to the Consultancy
The Library Strategic and Long Term Plan needs to take into account special conditions based on the special demographic composition of Richmond to successfully conduct the public outreach phase.
Abstract
The 2006 Census figures show a couple of clearly discernible trends. First, the ageing of the population, where youth population has declined, while population in the ages 55-64 has increased since the 2001 Census, raising the City’s median age. Second, immigrants still make up the majority of the City’s population, although the number of new immigrants has fallen since the peak of 1991-96. This implies a high proportion of foreign languages spoken as mother tongue, a high fraction of which is Chinese. Third, education attainment is relatively high, with over half the work-age population with a college degree or higher. Fourth, family characteristics (status, people per family, children per family) has remained fairly constant, in contrast to national trends. This all points toward a highly diverse, well-educated, stable, yet rapidly ageing population.
IBI GROUP RICHMOND PUBLIC LIBRARY
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Document 11: 2011 Census Profile n.d.
Author
City of Richmond
Relevance to the Consultancy
The trends seen in the 2006 Census (see Document 10) have continued and should continue to inform the form to conduct the public outreach process.
Abstract
The Census profile compares the Richmond municipality to the Greater Vancouver Regional District in terms of population by age and family characteristics. Although most of the figures are in absolute numbers of people, some indicators are possible to compare, which show that the City of Richmond (1) has a slightly lower population growth rate than the region, (2) has a slightly higher proportion of adult population than the region, (3) has a somewhat higher number of persons per family, and (4) has a disproportionate number of people with mother tongue/language spoken at home that is not English – concentrated particularly around Chinese or Chinese dialect-speaking households.
IBI GROUP RICHMOND PUBLIC LIBRARY
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Document 12: Community Immigrant
Demographic Profiles: Richmond n.d.
Author
Urban Libraries Settlement Partnership
Relevance to the Consultancy
The trends of Documents 10 and 11 are also reflected in this demographic profile, which highlights the uniqueness of the City of Richmond in terms of population, and the differentiated approach needed for the outreach component of the project.
Abstract
The demographic profile compares the City of Richmond with Metro Vancouver, taking the 2006 Census as the basis. Key findings of the figures contained in the multiple tables are: In comparison to the Region, the City (1) had a comparable age distribution structure, which, however, will be tilted more towards older people in the future, (2) had a higher immigrant proportion, although this difference has decreased substantially in the 2001-2006 period, (3) had a substantially higher percentage of working age immigrants, (4) had a disproportionate influx of migrants from China and Hong Kong, but not of other high-immigration countries such as India, (5) had a marked higher education level, though, at the same time – rather quite unusually – a lower average and median income.
IBI GROUP RICHMOND PUBLIC LIBRARY
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Document 13: Early Development
Instrument – School District 38:
Richmond August 2011
Author
Human Early Learning Partnership
Relevance to the Consultancy
The Richmond Public Library may collaborate and support the School District to address the developmental shortcomings of young children.
Abstract
The Early Development Instrument (EDI) measures kindergarten-age children for development indicators across 5 dimensions. For the School District 38 (City of Richmond), three of the five dimensions – social competence, emotional maturity, and communication skills – are in the higher vulnerability ranges. In contrast, the other two dimensions – language & cognitive development and physical health & well-being – the results are, in general, in normal ranges. In aggregate and at a geographic level, all areas and neighborhoods except Steveston and Seafair have medium to high vulnerability.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 14: Richmond City Centre Early Child
Development Report 2012
Author
Richmond Children First
Table of Contents
1. Introduction 2. Richmond City Centre 3. Children and Families in City Centre 4. Organizational Trends and Observations
5. Early Child Development Research and Reports
6. Conclusion
Relevance to the Consultancy
The new City Centre libraries projected in the existing library master plan should take into account for its planning the early development needs of children.
Abstract
According to current urban planning projections, the City Centre will attract about 50% of all future growth in Richmond in the next decade, and children and youth will increase disproportionately to current figures (about +70%). Yet the Early Development Instrument (EDI) shows that the highest proportion of young children with vulnerabilities in comparison to all Richmond Neighbourhoods is City Centre. A significant need for community services already exists in the area; since the City already recognizes this, there is a significant opportunity to coordinate new community services with this need. Space available to deliver programs and services is limited, which only will become scarcer as the population increases. Support should come, primarily, through daycare facilities, though modified programs could enhance this. In addition, there appears to be a strong search for community for parents of young children, which is not currently present. The report recommends a place-based approach, i.e., actions that focus on the physical and social environment of the community, rather than focusing solely on the individuals’ problems. This implies community planning, capacity building, and understanding of complex social relationships. Moreover, many organizations offer useful programs that are disconnected from each other and could benefit in terms of efficiency and effectiveness if coordinated through partnerships.
IBI GROUP RICHMOND PUBLIC LIBRARY
STRATEGIC AND LONG RANGE PLAN FOR THE RICHMOND PUBLIC LIBRARY
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Document 15: A Profile of Children in Richmond 2009
Author
Richmond Children First
Table of Contents
1. Children in Richmond 2. Families in Richmond 3. Children are healthy 4. Children are safe
5. Children are learning 6. Families are supported 7. Children are connected 8. A community for children
Relevance to the Consultancy
The statistical profiles at the end of the document contain a useful summary of key indicators that may be useful for individual Richmond Public Library branch analysis.
Abstract
There is overwhelming evidence that early human development has a strong influence on health, well-being, and competence in adulthood. 30 per cent of all children in Richmond are developmentally vulnerable at school entry, compared to 25 per cent in Canada overall. Although similar in many aspects to children in the Vancouver Region, Richmond children are unique because many live in poverty, a quarter of the immigrants arrived when they were a child, about half the families have only one child, and only 1 in 4 can access licensed child care. The report lays out in six sections multiple indicators that have an established or potential incidence in early child development, and explains why each of the indicators chosen is important. For each indicator comparisons of Richmond figures to national or regional figures are provided to highlight areas of concern. As an appendix, the document provides summary statistical profiles of the different neighbourhoods in Richmond.
IBI GROUP RICHMOND PUBLIC LIBRARY
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Summary Matrix
DO
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TOPIC FOCUS
Building on Success: Strategic Plan 2008-2010
1 2007 � � Richmond – City of Readers: Strategic Plan 2011-2014
2 2011 �
Official Community Plan 3 2012 � �
Live. Connect. Grow: Parks, Recreation, and Cultural Services
4 2006 � � �
Richmond Community Wellness Strategy
5 2010 � � � �
An Arts Strategy 6 n.d. � �
2012-2015 Richmond Intercultural Strategic Plan and Work Program
7 2011 � �
Youth Service Plan: Where You Thrive
8 2008 � � � �
Older Adults Service Plan 9 2008 � � � � �
2006 Census Profile of Richmond 10 n.d. �
2011 Census Profile 11 n.d. �
Community Immigrant Demographic Profiles: Richmond
12 n.d. �
Early Development Instrument – School District 38: Richmond
13 2011 �
Richmond City Centre Early Child Development Report
14 2012 � � � �
A Profile of Children in Richmond 15 2009 � � � �
� Detailed description / focus on topic General description of topic � Mention of topic
1.3 Future Library, Social, and Communications Trend Research
1
Richmond Public Library
Document Review andFuture Trends
Progress and Evolving Thoughts
March 2013
Existing DocumentReview
(or: What has been said already?)
2
Seven basic things we learned
3
1. � RPL has undersized facilities and collections; expansions are quickly outgrown.
2. � Richmond has a much higher proportion of recent immigrants than Metro Vancouver; English as mother tongue is declining.
3. � The population of Richmond is ageing and the number of preteens and youth is actually going down.
4. � A substantial proportion young children are vulnerable on 3 of 5 dimensions (social competence, emotional maturity, and communication skills), though population has, in general, a higher education level as the metro area.
5. � Major redevelopment/densification is projected to happen in the City Centre area.
6. � People like libraries above all other community facilities; they want more social equity & inclusion, engagement, and build-up of social assets; participation rates are down and citizens want more short, informal activities.
7.� Future City Facility Plan includes a couple of library capital expenditures, though not all of those listed in the Library Facilities Plan.
The Main Issue (or: What’s at stake?)
3
The question is whether the Internet is not the 21st century versionof what libraries were set to achieve in the 19th and 20th centuries…
If so, what is the future role of public libraries?
Is there a niche for them or will they be extinct in 20 years?
5
“There is not such a cradle of democracy upon the earth as the Free Public Library,
this republic of letters, where neither rank, office, nor wealth receives the slightest
consideration.” –Andrew Carnegie
How should we assess the wide (and speculative) world of future trends?
Source: nowandnext.com
Our take: “Increasing precision may reduce accuracy”
6
4
Future library scenarios happen along four distinct dimensions:
Source: American Library Association
Key question: Where should RPL be in each of these ranges?
7
Source: IBI Group
8
Methodology: Each of the trends will be ranked and assessed for its
support of each of the future library scenarios
Tre
nds
Tre
nd L
ife
Expecta
ncy
Tre
nd
Inte
nsity
Tre
nd
Impact
Support
of
Scenari
o
Impact on
scenari
o
=x x =�mortgage interest deduction incentive
-up demand for housing
�
�
= median unit size
� -olds
uncertain job growth
-person households �
--aging baby boomers
442422333455445432425411554
453355554554443445555545255
16
20
6
12
10
10
15
15
12
20
25
20
16
16
15
16
12
10
20
10
25
20
4
5
10
25
Index[-1 to +1]
2 1 0 1 0 0 0 0-2 0 1 -2 1 1 -1 21 1 1 1 1 0 -1 1-2 -2 -1 1 1 1 2 22 -1 -1 2 -1 -1 -1 -1 2 -1 -1 1 -1 -1 1 -2 0 2 2 0 -1 -1 0 -2 0 2 0 0 2 0 0 -1 -1 0 0 -1 0 0 0 02 2 1 0 -1 -1 -1 -1 -2 0 0 -1 2 2 -1 20 1 1 0 2 2 0 1-2 -2 -2 0 1 1 2 20 -1 -1 1 2 2 -2 -1 2 2 2 1 1 1 -1 -2 2 1 0 2 2 2 1 -1 2 1 1 1 -1 -1 -1 -2 -2 -1 0 -1 0 0 1 21 -1 -1 1 0 0 1 10 0 0 -1 -1 -1 0 02 2 1 1 1 1 -2 -1 2 2 1 2 1 1 -2 -2 1 0 0 0 0 0 0 02 -1 -1 1 -1 -1 0 -1 0 2 2 -1 -1 -1 0 1
5
Societal Trends (or: What is changing within the
different generations?)
Canadians are amongst the most highly engaged online users in the world
Source: CommScore
Key insight: Online services will be more and more important
10
6
Internet usage in Canada has been increasing rapidly – also in older
segments of the population
Source: Statistics Canada
11
Key insight: Digital library services will need to reach everybody
For the young, the car is no longer as important as being connected
Source: Zipcar
Key insight: The new symbol of freedom is the smartphone
12
7
Urban quality of life is sought after by all age groups
Key insight: Place matters after all
13
Individualism: Following the crowd is no longer in
Key insight: One-size-fits-all is no longer the way to go
14
8
Supply-side economy has changed to demand-side economy
Key insight: Consumers rule; personalization of products/services are a must
15
[Black 01]
Convenience is paramount in our fast-paced society
Source: Pew Research Center
Key insight: It isn’t enough to provide the right services; they need
to be easy, quick, effortless – and on the user’s time schedule
16
9
Globalization is pervasive
Key insight: Libraries need to connect to world knowledge
17
Local issues will play a more dominant role – albeit driven by
citizens, not by the press or the authorities
Key insight: Libraries will need to connect and contribute to local issues
18
10
Technology Trends (or: How will technology
affect library use?)
The ‘Gutenberg Parenthesis’
Key insight: Users also want to shape the conversation
20
( ) 1600 2000
11
Analog
Key insight: It’s a change in paradigm, not only of technology
21
Digital
• � Public segregated from private
• � High fixed costs
(filter, then publish)
• � Asymmetry of costs and flows
• � Professional distinct from amateur
• � Public commingled with private
• � Low fixed costs
(publish, then filter)
• � Symmetry of costs and flows
• � Professional<>amateur range
There are many competitive advantages of the new digital world:
Key insight: To survive, existing industries/
institutions need to adapt to a new reality
22
Newspaper > Blog
CDs > MP3
College > MOOCs
Library > Google
Ease &
ConvenienceCost
Ability to
shape
Choice &
Variety
TV > YouTube
= old technology at
competitive disadvantage
12
The future is digital – and social
Source: ComScore Key insight: Better start addressing that…
23
24
13
Social media is becoming more visual
Source: ComScore
Key insight: There will be an increased need for visual product
consumption – and production
25
Cellphone use is rising – and Smartphones use is skyrocketing
Source: Pew Research Center, Quorus
Key insight: Library service should address this need – through an app?
26
14
Potential Niches (or: In what can a
public library excel?)
Potential areas where Library may have a competitive advantage
28
1. Community
participation
2. No cost
3. Physical space 4. Filter & guidance
15
People are willing to pay to meet physically
Key insight: People need physical space to meet – an opportunity for RPL?
29
MOOCs may change higher education, but there are unresolved issues
Source: Phil Hill
Key insight: Is accreditation and authentication a niche for RPL?
30
16
Key insight: Can RPL take on the functions of school libraries?
31
Source: Pew Research Center
School libraries may disappear in the near future
Source: ansonalex.com
1
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r, a
n
incre
ase
d d
em
an
d f
or
we
b-b
ase
d lib
rary
se
rvic
es
2.
Inte
rne
t u
sa
ge
ha
s p
icke
d u
p f
aste
r in
th
e o
lde
r p
op
ula
tio
n
se
gm
en
ts in
Ca
na
da
2
. T
he
“d
igita
l d
ivid
e”
will
be
clo
sin
g in
in
th
e n
ea
r fu
ture
; o
lde
r a
du
lts w
ill a
lso
de
ma
nd
lib
rary
se
rvic
es o
nlin
e
3.
Th
e c
om
pu
ter
– a
nd
in
cre
asin
gly
, th
e s
ma
rtp
ho
ne
– h
as s
up
pla
nte
d
the
ca
r a
s t
he
te
ch
no
log
y d
evic
e m
ost
co
ve
ted
by c
on
su
me
rs
3.
On
line
lib
rary
se
rvic
es w
ill b
e in
cre
asin
gly
be
de
ma
nd
ed
on
m
ob
ile d
evic
es
4.
Urb
an
qu
alit
y o
f lif
e a
nd
its
ba
sic
ch
ara
cte
ristic –
wa
lka
bili
ty –
is
de
ma
nd
ed
by a
ll g
en
era
tio
n b
racke
ts
4.
Pla
ce
s t
ha
t p
rod
uce
pe
de
str
ian
activity –
su
ch
as lib
rari
es –
w
ill b
e s
ou
gh
t-a
fte
r fa
cili
tie
s in
ne
igh
bo
rho
od
s
5.
Ind
ivid
ua
lism
, i.e
., f
ocu
sin
g o
n e
ach
in
div
idu
al ra
the
r th
an
co
llective
ly t
o t
he
ma
sse
s,
will
co
ntin
ue
to
be
a s
tro
ng
so
cia
l cu
rre
nt
5.
Lib
rari
es c
an
no
t su
rviv
e w
ith
an
ap
pro
ach
th
at
tre
ats
use
rs
as “
ave
rag
e”
co
nsu
me
rs
6.
Th
e s
up
ply
-sid
e e
co
no
my h
as g
ive
n w
ay t
o t
he
de
ma
nd
-sid
e
eco
no
my,
wh
ere
th
e c
on
su
me
r is
de
ma
nd
ing
(a
nd
sh
ap
ing
) p
rod
ucts
an
d s
erv
ice
s
6.
Pe
rso
na
liza
tio
n o
f p
rod
ucts
an
d s
erv
ice
s t
ailo
red
to
ea
ch
lib
rary
use
r’s n
ee
ds w
ill b
e m
ore
an
d m
ore
ne
ce
ssa
ry
7.
Co
nve
nie
nce
ha
s a
ve
ry im
po
rta
nt
pla
ce
in
th
e c
on
su
me
r’s m
ind
, a
lso
fo
r lib
rary
’s u
se
rs
7.
Fo
r lib
rari
es it
isn
’t e
no
ug
h t
o p
rovid
e t
he
rig
ht
se
rvic
es;
the
y n
ee
d t
o b
e e
asy,
qu
ick,
eff
ort
less –
an
d o
n t
he
use
r’s
tim
e s
ch
ed
ule
8.
Co
nsu
me
rs o
f in
form
atio
n h
ave
ch
an
ge
d t
o s
ha
pe
rs o
f in
form
atio
n;
on
e w
ay c
om
mu
nic
atio
n h
as e
vo
lve
d t
o (
dig
ita
l) t
wo
-wa
y
co
nve
rsa
tio
ns
8.
Incre
asin
gly
, lib
rary
use
rs w
ill w
an
t to
pro
du
ce
in
form
atio
n
the
mse
lve
s a
nd
sh
are
it
with
oth
er
use
rs
9.
Th
e c
ha
ng
e f
rom
an
alo
g t
o d
igita
l cu
ltu
re is n
ot
on
ly a
ch
an
ge
of
tech
no
log
y (
the
bo
ok b
ein
g s
up
pla
nte
d b
y t
he
e-b
oo
k)
bu
t a
p
ara
dig
m s
hift
9.
Lib
rari
es w
ill n
ee
d t
o a
da
pt
to t
his
ne
w r
ea
lity in
ord
er
to
su
rviv
e a
s in
stitu
tio
ns,
ke
ep
ing
so
me
of
the
ir D
NA
, w
hile
in
co
rpo
ratin
g n
ew
pro
du
cts
an
d s
erv
ice
s w
he
re t
he
y c
an
e
xce
l
2
Ide
nti
fie
d t
ren
d
Po
ten
tia
l fu
ture
im
pli
ca
tio
n
10
. T
he
dig
ita
l sh
ift
pro
vid
es o
the
r a
dva
nta
ge
s t
ha
n o
nly
a r
ed
uce
d
co
st;
it
is m
ore
co
nve
nie
nt,
in
cre
ase
s c
ho
ice
an
d v
ari
ety
, a
llow
s t
he
u
se
r to
sh
ap
e t
he
ou
tco
me
, a
nd
un
bu
nd
les p
rod
ucts
an
d s
erv
ice
s
10
. O
nly
off
eri
ng
a f
ree
se
rvic
e w
ill n
o lo
ng
er
cu
t it f
or
an
in
cre
asin
g n
um
be
r o
f lib
rary
pa
tro
ns;
to a
ce
rta
in e
xte
nt,
lib
rari
es w
ill n
ee
d t
o r
ein
ve
nt
the
mse
lve
s a
nd
ta
p in
to
nic
he
s w
he
re t
he
y m
ay h
ave
a c
om
pe
titive
ad
va
nta
ge
.
11
. In
tern
et
usa
ge
is c
on
tin
ua
lly g
oin
g u
p –
bu
t so
cia
l n
etw
ork
ing
is
incre
asin
g a
t tw
ice
th
at
rate
1
1.
To
co
nn
ect
to u
se
rs,
libra
rie
s w
ill g
rad
ua
lly n
ee
d t
o d
o s
o
via
so
cia
l n
etw
ork
ing
ch
an
ne
ls
12
. S
ocia
l m
ed
ia s
tre
ng
the
ns e
xis
tin
g,
ph
ysic
al tie
s b
etw
ee
n p
eo
ple
1
2.
Ph
ysic
al sp
ace
will
co
ntin
ue
to
be
an
asse
t a
nd
a n
ee
d f
or
pe
op
le w
ho
are
co
nn
ecte
d v
ia s
ocia
l m
ed
ia
13
. S
ocia
l m
ed
ia is b
eco
min
g in
cre
asin
gly
vis
ua
l
13
. T
he
re w
ill b
e a
n in
cre
ase
d n
ee
d f
or
vis
ua
l p
rod
uct
co
nsu
mp
tio
n –
an
d p
rod
uctio
n –
at
libra
rie
s
14
. C
ellp
ho
ne
usa
ge
is p
erv
asiv
e a
nd
on
th
e r
ise
in
Ca
na
da
, b
ut
the
re
al g
row
th h
as o
ccu
rre
d in
th
e s
ma
rtp
ho
ne
ma
rke
t 1
4.
Lib
rari
es m
ay h
ave
to
re
ly o
n u
se
r-fr
ien
dly
sm
art
ph
on
e
ap
ps t
o r
eta
in t
he
ir u
se
rs
15
. T
he
re a
re f
ou
r a
rea
s w
he
re lib
rari
es h
ave
a p
ote
ntia
l m
ark
et
ad
va
nta
ge
ove
r th
e d
igita
l p
rovis
ion
of
info
rma
tio
n:
(1)
low
er
co
st
of
se
rvic
es a
nd
pro
du
ct,
(2
) filte
rin
g s
erv
ice
s t
o m
ake
se
nse
of
the
w
ea
lth
of
info
rma
tio
n o
n t
he
we
b,
(3)
co
mm
un
ity-b
ase
d p
rog
ram
s
tha
t lin
k lib
rary
se
rvic
es w
ith
activitie
s p
eo
ple
se
ek,
an
d (
4)
pro
vis
ion
of
ph
ysic
al sp
ace
fo
r a
va
rie
ty o
f n
ee
ds
15
. L
ibra
rie
s m
ay lo
ok a
lon
g t
he
se
(a
nd
oth
er)
op
po
rtu
nity
nic
he
s t
o b
est
be
ab
le t
o a
da
pt
to t
he
fu
ture
ne
ed
s o
f its
pa
tro
ns
16
. P
eo
ple
are
will
ing
to
pa
y t
o m
ee
t p
hysic
ally
, e
.g.,
th
rou
gh
th
e
“Me
et-
up
” p
latf
orm
, a
nd
mo
st
of
the
se
ta
ke
pla
ce
in
co
mm
erc
ial
pla
ce
s s
uch
as c
off
ee
sh
op
s
16
. L
ibra
rie
s m
ay t
ap
in
to t
his
de
ma
nd
fo
r u
se
r-o
rga
niz
ed
co
mm
un
ity a
ctivitie
s
17
. M
assiv
e O
nlin
e O
pe
n C
ou
rse
s (
MO
OC
s)
ma
y c
ha
ng
e t
he
fu
ture
of
hig
he
r e
du
ca
tio
n p
rovis
ion
1
7.
Lib
rari
es m
ay p
lay a
ro
le in
th
e c
red
en
tia
ling
an
d s
tud
en
t a
uth
en
tica
tio
n p
roce
ss,
two
issu
es t
ha
t M
OO
Cs s
till
ne
ed
to
so
lve
ho
w t
o m
an
ag
e
18
. S
ch
oo
l lib
rari
es m
ay f
ace
sim
ilar
dig
ita
l sh
ift
pre
ssu
res a
s p
ub
lic
libra
rie
s (
plu
s f
ina
ncia
l co
nstr
ain
ts)
18
. T
he
re m
ay b
e a
n o
pp
ort
un
ity t
o p
art
ne
r w
ith
Sch
oo
l D
istr
icts
to
pro
vid
e lib
rary
se
rvic
es o
n a
mo
re e
ffic
ien
t a
nd
eff
ective
w
ay
1.4 Library Cardholder Analysis
Market Analysis 1 Cardholder & Market Analysis Richmond Public Library
A Presentation For
Columbus, OH Portland, OR orangeboyinc.com
Cardholder and Market Analysis
Richmond Public Library March 6, 2013
(Revised March 14, 2013)
Market Analysis 2 Cardholder & Market Analysis Richmond Public Library
Agenda
• IIntroduction • MMarket Overview • CCardholder Retention • PPopulation Growth • UUtilization Trends • DDigital and Mobile Trends • LLibrary Trends • AAppendix I: School Proficiency Maps • AAppendix II: Follow-up Analysis of Cardholder
Retention and Digital Use
Market Analysis 3 Cardholder & Market Analysis Richmond Public Library
Project Goals
• LLearn more about what the public wants and expects from library services
• IInform the library’s collection and services
• DDevelop strategies to transform library services in the light of changing technology and people’s expectations
• EExpand the community’s definition of “library”
Market Analysis 4 Cardholder & Market Analysis Richmond Public Library
Purpose of Cardholder/Market Analysis
• UUncover global, regional, and local trends
• UUnderstand cardholder behavior
• IInform primary data collection and outreach activities as part of the communications plan
Market Analysis 5 Cardholder & Market Analysis Richmond Public Library
Market Overview
Market Analysis 6 Cardholder & Market Analysis Richmond Public Library
Market Overview
City of Richmond Greater Vancouver
Total Population 206,541 2,478,677
Total Number of Households
74,463 972,687
Own Home 78% 67%
University Degree 31% 28%
Average Household Income
$81,098 $88,498
Households with Children 53% (unknown)
Market Analysis 7 Cardholder & Market Analysis Richmond Public Library
City of Richmond Communities
Source: 2041 OCP Update: Demographic, Housing and Employment Projections Study(1)
Market Analysis 8 Cardholder & Market Analysis Richmond Public Library
Population by Area
Service Area Population
(2009) Percentage of PPopulation
City Centre 46,250 24% North Richmond 21,841 11% East Richmond 8,465 4% Steveston 25,458 13% Sea Island 833 0% South Richmond 573 0% Central Richmond 87,059 46% Total 190,479 100%
Source: 2041 OCP Update: Demographic, Housing and Employment Projections Study(1)
Market Analysis 9 Cardholder & Market Analysis Richmond Public Library
Richmond Public Library Cardholders
Count Percent
Total cardholders in file 120,446
Total cardholders within Richmond service area 95,555 79% (of total cardholders)
Total cardholders outside Richmond service area 24,891 21% (of total cardholders)
Active cardholders within Richmond service area 61,159 64% (of total within)
Inactive* cardholders within Richmond service area 34,396 36% (of total within)
Note: “Active” cardholders are defined as having library activity within the past 12 months
Market Analysis 10 Cardholder & Market Analysis Richmond Public Library
Age Distribution
Richmond Service Area Age Source: Environics Demographics Report
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
0-4 5-9 10-14 15-17 18-24 25-34 35-44 45-54 55-64 65-74 75+
All Cardholders Within Richmond City of Richmond
Market Analysis 11 Cardholder & Market Analysis Richmond Public Library
Cardholders by Area
City Planning Area Active
Cardholders Inactive
Cardholders Total
Central Richmond 27,614 15,633 43,247
City Centre 15,686 8,888 24,574 East Richmond 2,009 1,351 3,360 North Richmond 6,686 4,037 10,723 Sea Island 227 132 359 South Richmond 317 220 537 Steveston 8,620 4,135 12,755
Note: “Active” cardholders are defined as having library activity within the past 12 months
Market Analysis 12 Cardholder & Market Analysis Richmond Public Library
Active Cardholders
Note: “Active” cardholders are defined as having library activity within the past 12 months
Market Analysis 13 Cardholder & Market Analysis Richmond Public Library
Active Cardholders Closer Look
Note: “Active” cardholders are defined as having library activity within the past 12 months
Market Analysis 14 Cardholder & Market Analysis Richmond Public Library
Active Cardholder Density
d k h d b b
Note: “Active” cardholders are defined as having library activity within the past 12 months
Market Analysis 15 Cardholder & Market Analysis Richmond Public Library
Market Penetration
*Calculated by taking total cardholders within city boundaries divided by total population. Note: Chart contains all cardholders residing within each planning areas defined in the 2041 OCP Update, Population estimates for the bar chart also came from the 2041 OCP Update
Total market penetration (2012 estimates) is 46.3%*
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Central Richmond
City Centre East Richmond
North Richmond
Sea Island South Richmond
Steveston
Market Analysis 16 Cardholder & Market Analysis Richmond Public Library
Cardholder Retention
Market Analysis 17 Cardholder & Market Analysis Richmond Public Library
Cardholder Retention
Of 59,471 cardholders who were active in 2005, 18,808 are still active
59,,471
42,342
36,285 31,,600
28,875 24,,878
21,786 18,808
53%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2005 2006 2007 2008 2009 2010 2011 2012
Rete
ntio
n Ra
te
Act
ive
Card
hold
ers
Active Cardholders of those Active in 2005 % Retention
Market Analysis 18 Cardholder & Market Analysis Richmond Public Library
Cardholder Retention Since 2009
70,338
47,,473
40,122 34,246
49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2009 2010 2011 2012
Rete
ntio
n Ra
te
Act
ive
Card
hold
ers
Active Cardholders of those Active in 2009 % Retention
• OOf 70,338 cardholders who were active in 2009, 34,246 are still active
Market Analysis 19 Cardholder & Market Analysis Richmond Public Library
Retention Over Three Year Period • OOver the three year period of 2005-2008, retention rate was 53%
• OOver the three year period of 2009-2012, retention rate was 49%
• DDecline in retention is slightly steeper over more recent time period
71%
61%
53%%
67%
57%
49%
40%
45%
50%
55%
60%
65%
70%
75%
80%
Year 1 Year 2 Year 3
2005-2008
2009-2012
Market Analysis 20 Cardholder & Market Analysis Richmond Public Library
Longevity of Current Active Cardholders
63,112
44,084 38,475
34,246 29,482
26,165 22,619
18,,808
70%
30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2012 2011 2010 2009 2008 2007 2006 2005
Perc
ent o
f 20
12
Act
ive
Card
hold
ers
Active Cardholders of those Active in 2012 Percent of 2012 Total
• OOf 63,112 total active cardholders in 2012, 70% were present in 2011
• 330% of the active cardholders from 2012 were present in 2005
1.5 Demographic Analysis and Projections
Market Analysis 21 Cardholder & Market Analysis Richmond Public Library
Population Growth Trends
Market Analysis 22 Cardholder & Market Analysis Richmond Public Library
Population Growth
• PProjected population growth 46% by 2041, to 278,692 residents in 2041
• IIt is projected that the number and proportion of children will decrease
• The number and proportion of older adults increased significantly between 2001 and 2006. This trend is expected to continue
Source: 2041 OCP Update: Demographic, Housing and Employment Projections Study | PRCS Community Needs Assessment 2009 | Environics
Market Analysis 23 Cardholder & Market Analysis Richmond Public Library
Population Growth Estimates
0
5,000
10,000
15,000
20,000
25,000
2013 2018 2023 2033
Source: BC Stats
Market Analysis 24 Cardholder & Market Analysis Richmond Public Library
Factors Affecting Growth Rate
• IImmigration policies and trends
• EEconomic climate
• CCommunity infrastructure
• HHousing
• LLength of Residence
Market Analysis 25 Cardholder & Market Analysis Richmond Public Library
Projected Population Change by Age from 2009 to 2041
Source: 2041 OCP Update: Demographic, Housing and Employment Projections Study
0
5,000
10,000
15,000
20,000
25,000
0-14 15-24 25-34 35-44 45-54 55-64 65-74 75-84 84+
65+ age groups are expected to grow faster than average, while the under 65 age groups are expected to grow
slower than average
Market Analysis 26 Cardholder & Market Analysis Richmond Public Library
Differences In Provincial Population Growth Rates :1971 - 200611
Effects of Immigration on Inter-regional Population Flows in Canada: An Economic Approach
-60% -40% -20%
0% 20% 40% 60% 80%
100% 120% 140%
Total Population Growth Native Born Growth Immigrant Growth
Market Analysis 27 Cardholder & Market Analysis Richmond Public Library
Immigration Trends • 337.7% of immigrants to British Columbia in 2010 were
admitted through the Federal Skilled Worker Class* program
• 113.3% of immigrants to British Columbia in 2010 were admitted through the Business Class** program
• IIn 2010, 72.5% of immigrants to British Columbia had language ability in either English or French, compared to 70.9% in 2009
* Immigrants in the Federal Skilled Worker Class are selected based on their education and skills, which will help ensure their success in the labor market and benefit the Canadian economy. **Business immigrants become permanent residents on the basis of their ability to become economically established in Canada.
Source: B.C. Immigration Trends: 2010
Market Analysis 28 Cardholder & Market Analysis Richmond Public Library
Visible Minority Comparison
Source: Environics Demographics Report
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50% 45.20%
8.00%
0.80%
5.80%
0.70% 0.90% 0.60% 0.60% 0.80% 1.40%
Richmond Greater Vancouver
Greater Vancouver has a visible minority
population of 44.6%.
Richmond has a visible minority population of
66.5%.
Market Analysis 29 Cardholder & Market Analysis Richmond Public Library
0%
10%
20%
30%
40%
50%
60%
Richmond
Greater Vancouver
Mother Tongue
63.2% of people in Richmond speak a language other than
English or French as their Mother Tongue
Source: Environics Demographic Report(7)
Market Analysis 30 Cardholder & Market Analysis Richmond Public Library
Cultural Facts
• CChina has tightened rules on internet usage – UUsers must identify themselves to service
providers
• CChina’s ratio of libraries is 1 per every 489,000 potential library users*
• CChinese culture values education
Source: http://www.publishingtrends.com/2012/04/widening-access-to-public-libraries-in-china
Market Analysis 31 Cardholder & Market Analysis Richmond Public Library
Utilization Trends
Market Analysis 32 Cardholder & Market Analysis Richmond Public Library
Non-Chinese Material 80-20 Analysis
2006 2009 2012
Item Type Threshold (#
items)
Number of Cardholders (% of those circulating this type of material)
Number of circulated
items accounted
for by these users (% of this type of material)
Threshold (# items)
Number of Cardholders (% of those circulating this type of material)
Number of circulated
items accounted
for by these users (% of this type of material)
Threshold (# items)
Number of Cardholders (% of those circulating this type of material)
Number of circulated
items accounted for by these users
(% of this type of
material)
Adult Print 26+ 16,907 (29%) 1,355,736
(80%) 30+ 17,025 (28%) 1,569,134
(80%) 28+ 15,030 (27%) 1,317,912
(80%)
Children's 16+ 7,749 (28%) 393,856
(81%) 16+ 7,987 (28%) 401,743
(81%) 16+ 6,867 (28%) 338,917 (80%)
AV 16+ 8,924 (28%) 440,106
(80%) 18+ 9,105 (26%) 525,691
(80%) 17+ 7,089 (25%) 407,357 (80%)
Market Analysis 33 Cardholder & Market Analysis Richmond Public Library
Chinese Material 80-20 Analysis
2006 2009 2012
Item Type Threshold (#
items)
Number of Cardholders (% of those circulating this type of material)
Number of circulated
items accounted
for by these users (% of this type of material)
Threshold (# items)
Number of Cardholders (% of those circulating this type of material)
Number of circulated
items accounted
for by these users (% of this type of material)
Threshold (# items)
Number of Cardholders (% of those circulating this type of material)
Number of circulated
items accounted
for by these users (% of this type of material)
Adult Print 24+ 5,106 (27%) 429,026
(80%) 27+ 4,453 (21%) 427,563
(80%) 22+ 4,067 (21%) 325,308
(80%) Children's 2+ 248 (45%) 1,044 (80%) 2+ 185 (35%) 696 (68%) 4+ 536 (35%) 5,593 (78%)
AV 18+ 3,362 (26%) 205,391
(80%) 15+ 2,412 (24%) 132,749
(81%) 10+ 1,581 (27%) 57,021 (80%)
Market Analysis 34 Cardholder & Market Analysis Richmond Public Library
Print User Analysis
336,910
444,139 440,0027
114,785 117,718
115,223
3,296 3,907 4,116
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2005 2006 2007 2008 2009 2010 2011 2012
Unique cardholders Who Checked Out At Least One Print Item
Non-Chinese Materials Only Both Chinese and Non-Chinese Materials Chinese Materials Only
With Richmond’s unique demographics in mind, circulation was analyzed by the language of materials and categorized as: Non-Chinese Materials and Chinese Materials. We also examined those cardholders who borrowed both material types.
Market Analysis 35 Cardholder & Market Analysis Richmond Public Library
Adult Print Circulation
296,968
658,409
508,679
184,627 164,535
71,066
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2005 2006 2007 2008 2009 2010 2011 2012
Total Circulation Of Print Material
Non-Chinese Chinese
Total amount of Chinese adult print material has decreased over time.
Market Analysis 36 Cardholder & Market Analysis Richmond Public Library
Audio-Visual User Circulation
118,313
227,2251
223,603
66,566 77,388
44,2257
4,316 2,476
1,682 -
5,000
10,000
15,000
20,000
25,000
30,000
2005 2006 2007 2008 2009 2010 2011 2012
Unique cardholders Who Checked Out At Least One Audio--Visual Item
Non-Chinese Materials Only Both Chinese and Non-Chinese Materials Chinese Materials Only
Market Analysis 37 Cardholder & Market Analysis Richmond Public Library
Audio-Visual Circulation
296,,968
658,409
508,679
184,627 164,535
71,,066
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2005 2006 2007 2008 2009 2010 2011 2012
Non-Chinese Chinese
Total amount of Chinese audio-visual material has decreased over time.
Market Analysis 38 Cardholder & Market Analysis Richmond Public Library
Users Of All Material Types
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2005 2006 2007 2008 2009 2010 2011 2012
AV, non-Chinese
AdPrint, non-Chinese
Childrens, non-Chinese
AdPrint, Chinese
AV, Chinese
Childrens, Chinese
Only user set that shows increase are those circulating Children’s Chinese Materials
Market Analysis 39 Cardholder & Market Analysis Richmond Public Library
Digital and Mobile Trends
Market Analysis 40 Cardholder & Market Analysis Richmond Public Library
Canada Digital Trends
4
0
Source: www.tnsdigitallife.com
Market Analysis 41 Cardholder & Market Analysis Richmond Public Library
China Digital Trends
Source: www.tnsdigitallife.com
Market Analysis 42 Cardholder & Market Analysis Richmond Public Library
Global Mobile Communication Trends
• TThree-quarters of the world now has access to a mobile phone
• MMore than 30 billion mobile apps were downloaded in 2011
http://www.worldbank.org/en/news/press-release/2012/07/17/mobile-phone-access-reaches-three-quarters-planets-population
Market Analysis 43 Cardholder & Market Analysis Richmond Public Library
Smartphone Adoption • SSmartphone adoption increased across
Canada between 2011 and 2012.
• TTablet ownership also increased, especially with smartphone owners – TThe overall rate of tablet ownership in British
Columbia is 24%
British Columbia Alberta Manitoba/
Saskatchewan Ontario Québec Atlantic Canada
2012 53% 61% 44% 51% 36% 45%
2011 33% 40% 19% 37% 26% 35%
Source: CWTA 2012 Cell Phone Consumer Attitudes Study (12)
Market Analysis 44 Cardholder & Market Analysis Richmond Public Library
Global E-Book Trends • EE-book sales still make
up only a small proportion (around 1% in2010) of book sales (in most OECD countries)
• EE-books will continue to open up new opportunities for purchasing, selecting and reading, providing a greater range of books, at hand, anywhere, anytime
Organisation for Economic Co-operation and Development (OECD) | http://www.oecd-ilibrary.org/docserver/download/5k912zxg5svh.pdf?expires=1362415675&id=id&accname=guest&checksum=3A10DE7EB58B1ED2DE331C18CB3D9B9F
Source: PwC, 2010; TNS Global, 2011
E-book sales as a proportion of total book sales
Market Analysis 45 Cardholder & Market Analysis Richmond Public Library
OverDrive Users
• AAs of February 27, 2013, there were 4,824 unique users with an OverDrive checkout all-time – 22,712 users had accessed OverDrive through the
standard website
– 22,932 users had accessed OverDrive through the mobile platform
Market Analysis 46 Cardholder & Market Analysis Richmond Public Library
Digital Library Use
• LLibrary has seen a steady climb in OverDrive checkouts going independent in early 2012
0
1,000
2,000
3,000
4,000
5,000
6,000
Market Analysis 47 Cardholder & Market Analysis Richmond Public Library
Global Internet Access Trends
Source: A Study of the 34 developed and developing countries monitored by the OECD | Source: http://www.huffingtonpost.ca/2012/08/02/broadband-internet-penetration-oecd_n_1730332.html#slide=1317834 | 08/02/2012
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00% 97.50%
87% 82.60% 82.60%
80.10% 79.50% 75.80% 75.50%
72.20% 70.80% 70.30% 70.00% 69.50% 68.20% 66.80%
Percent of households with broadband access
Market Analysis 48 Cardholder & Market Analysis Richmond Public Library
Download Speed*
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
Average advertised broadband download speed, kbit/s* Median
Average advertised broadband download speed, by country, kbit/s, September 2011
Source: OECD
Market Analysis 49 Cardholder & Market Analysis Richmond Public Library
Library Website Usage – Page Views
• AApprox. 2.5 million total page views in Jan/Feb 2013
• AApprox. 994,186 unique page views in Jan/Feb 2013
– 116.78% increase from Nov/Dec 2012
Source: Google Analytics
Market Analysis 50 Cardholder & Market Analysis Richmond Public Library
Library Website Usage – Site Visits
• MMost visited page site-wide is Driving Test – 4429,945 visits (17.42% of total)
• SSecond most visited page was Canadian Practice Citizenship Test – 3306,631 visits (12.42% of total)
Citi
zens
hip
rela
ted
page
s
Source: Google Analytics
Market Analysis 51 Cardholder & Market Analysis Richmond Public Library
Library Website Usage - Demographics
• LLanguage breakdown of visits: – 880.78% English
– 33.79% French
– 33.35% Mandarin
• 884.84% of visits originate in Canada
• 339.09% of visits originate in Richmond
Source: Google Analytics
Market Analysis 52 Cardholder & Market Analysis Richmond Public Library
Freegal • FFrom October 1, 2012 to January 30, 2013:
– 11,938 – unique users with a download
– 220,978 – total downloads
– 772 – max downloads for any one user (15 occurrences)
– 110.8 – average downloads per user
Cross-Use with Physical Materials Total Users Total # Items circulated (multi-year aggregate)
Ave. Items Per User
Circulated 1+ item since 2005 (aggregate) 1,775 1,029,817 580
Circulated 1+ item since 2010 (aggregate) 1,758 488,467 278
Circulated 1+ item in 2012 (aggregate) 1,625 164,357 101
Market Analysis 53 Cardholder & Market Analysis Richmond Public Library
Database Use
• FFrom 2008 to present, there were 10,432 unique cardholders who logged-in
Cross-Use with Physical Materials Total Users Total # Items circulated (multi-year aggregate)
Ave. Items Per User
Circulated 1+ item since 2005 (aggregate)
7,103 3,068,649 432
Circulated 1+ item since 2010 (aggregate)
6,786 1,361,363 201
Circulated 1+ item in 2012 (aggregate) 5,526 443,744 80
Market Analysis 54 Cardholder & Market Analysis Richmond Public Library
Computer Use Analysis
• RReceived computer bookings for one month (January 2013)
• 55,009 unique cardholders logging into a computer during January
• AAverage computer session was 68 minutes
Cross-Use with Physical Materials Total Users Total # Items circulated (multi-year aggregate)
Ave. Items Per User
Circulated 1+ item since 2005 (aggregate) 3,326 1,361,700 409
Circulated 1+ item since 2010 (aggregate) 3,220 764,013 237
Circulated 1+ item in 2012 (aggregate) 2,931 293,035 100
Market Analysis 55 Cardholder & Market Analysis Richmond Public Library
Programming
• IIn 2012, the library recorded 3,081 programs
• PPrograms were done in a combination of at least 8 languages
Language of Program Count
English 2,862 Mandarin 54
French 48 English with Mandarin interpretation 26
English, Mandarin, and Cantonese 26 Cantonese 20
English and Mandarin 12 Russian 12
Taiwanese 9 English and Cantonese 4
English and Tagalog 4 English and Punjabi 2
Cantonese and Mandarin 1 English with Cantonese interpretation 1
Age Group for Program Count
Children--All Ages 1,392
Adult 570
Children--School Age 356
Baby 290
Teen 184
Children--Pre-school 168
All Ages 90
Senior 31
Market Analysis 56 Cardholder & Market Analysis Richmond Public Library
Registered Program Attendees
• TThere were 1,703 unique cardholders who registered for a program in 2012 with a barcode – 11,099 had circulated at least one item (65%) since 2005
– 6604 had no circulation history (35%) in historical transactions
Item Type
Count of cardholders
Percent of Registered cardholders
At least one Adult AV item 1,099 65%
At least one Adult Print item 1,087 64%
At least one Children’s item 982 58%
Both Chinese and non-Chinese language items 951 56%
Non-Chinese language only items 148 9%
Market Analysis 57 Cardholder & Market Analysis Richmond Public Library
Library Trends
Market Analysis 58 Cardholder & Market Analysis Richmond Public Library
Trends in Library Space
Source: http://www.time.com/time/nation/article/ 0,8599,2079800,00.html
Source: http://www.npr.org/2013/01/15/169412670/a-new-chapter-a-launch-of-the-bookless-library
• RReduction in physical footprint of print collections
• EExternalization of collection storage and related services
• RRe-purposing library space for interaction between people and specialist services
• ““Learning commons” • SSpecialist staff and
equipment OCLC | Libraries and the informational future: Some notes | http://iospress.metapress.com/content/q74467n473057274/fulltext.pdf
Market Analysis 59 Cardholder & Market Analysis Richmond Public Library
Trends in Library Space
Market Analysis 60 Cardholder & Market Analysis Richmond Public Library
Trends in Library Space
• ““Makerspaces” and media production areas – 33D printer
– IInteractive media/content
• MMassive Open Online Courses (MOOCs)
Source: http://www.makerlibrarian.com/westport-library-makerspace/
Market Analysis 61 Cardholder & Market Analysis Richmond Public Library
Trends in Library Space
TU Delft Library, Netherlands
Market Analysis 62 Cardholder & Market Analysis Richmond Public Library
Virtual Libraries
• VVirtual Library in Klagenfurt, Austria
• PProvides a virtual library through QR code stickers placed around the Austrian city (there’s no physical library).
• RResidents can access classic literature via the yellow stickers which have been placed in public locations, such as bus stops.
Market Analysis 63 Cardholder & Market Analysis Richmond Public Library
Collection Trends
• PProgressive externalization of selection and acquisition processes (e.g. consortia purchasing)
• RReduction in print media to digital, from bought to licensed materials
OCLC | Libraries and the informational future: Some notes | http://iospress.metapress.com/content/q74467n473057274/fulltext.pdf
Market Analysis 64 Cardholder & Market Analysis Richmond Public Library
Trends in Service • SShift from supporting
collections to supporting users and building relationships*
• ““Distinctive” services emerging as a new indicator of impact and value*
• GGrowing importance of effective data-mining/collections and analytics strategies to refine and improve services*
• MMore roving, less desks • SSelf-service vs. full service
OCLC | Libraries and the informational future: http://iospress.metapress.com/content/q74467n473057274/fulltext.pdf
Market Analysis 65 Cardholder & Market Analysis Richmond Public Library
Appendix I School Proficiency Maps
Market Analysis 66 Cardholder & Market Analysis Richmond Public Library
Fourth Grade FSA Proficiency Map
Fourth Grade 75-100% Meeting or Exceeding
Library Branch
Fourth Grade 50-74% Meeting or Exceeding
Market Analysis 67 Cardholder & Market Analysis Richmond Public Library
Seventh Grade FSA Proficiency Map
Library Branch
Seventh Grade 75-100% Meeting or Exceeding
Seventh Grade 50-74% Meeting or Exceeding
Market Analysis 68 Cardholder & Market Analysis Richmond Public Library
Appendix II Follow-up Analysis: Cardholder Retention By Age and Digital Usage
Market Analysis 69 Cardholder & Market Analysis Richmond Public Library
Notes On Retention By Age
• AAge cohort is based on the cardholder’s age located in the cardholder database.
• ““Unknown” age category is due to cardholder records (barcodes) that exist in historical transaction files, but are not present in today’s cardholder database.
Market Analysis 70 Cardholder & Market Analysis Richmond Public Library
Cardholder Retention By Age Cohort
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2006 2007 2008 2009 2010 2011 2012
Rete
ntio
n Ra
te
Retention oof Cardholders Active iin 2005
Unknown 0-4 5-9 10-14 15-17 18-24 *For aggregate cardholder retention, see slide 17
Market Analysis 71 Cardholder & Market Analysis Richmond Public Library
Cardholder Retention By Age Cohort
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2006 2007 2008 2009 2010 2011 2012
Rete
ntio
n Ra
te
Retention oof Cardholders Active iin 2005
25-34 35-44 45-54 55-64 65-74 75+
*For aggregate cardholder retention, see slide 17
Market Analysis 72 Cardholder & Market Analysis Richmond Public Library
Cardholder Retention By Age Cohort
*For aggregate cardholder retention, see slide 18
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012
Retention of Cardholders Active in 2009
Unknown 0-4 5-9 10-14 15-17 18-24
Market Analysis 73 Cardholder & Market Analysis Richmond Public Library
Cardholder Retention By Age Cohort
*For aggregate cardholder retention, see slide 18
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2010 2011 2012
Retention of Cardholders Active in 22009
25-34 35-44 45-54 55-64 65-74 75+
Market Analysis 74 Cardholder & Market Analysis Richmond Public Library
Digital Usage
Market Analysis 75 Cardholder & Market Analysis Richmond Public Library
Freegal Users With Physical Checkouts
Users # Items circulated Items Per User
Circulated 1+ item in 2005 514 36,566 71.1 Circulated 1+ item in 2006 628 64,243 102.3 Circulated 1+ item in 2007 795 76,469 96.2 Circulated 1+ item in 2008 902 94,306 104.6 Circulated 1+ item in 2009 1,045 120,154 115.0 Circulated 1+ item in 2010 1,205 124,550 103.4 Circulated 1+ item in 2011 1,376 139,260 101.2 Circulated 1+ item in 2012 1,687 162,441 96.3
*See other Freegal use on Slide 52
Market Analysis 76 Cardholder & Market Analysis Richmond Public Library
Database Users With Physical Checkouts
*See other database use on Slide 53
Users # Items circulated Items Per User
Circulated 1+ item in 2005 3,913 210,207 53.7 Circulated 1+ item in 2006 4,785 359,704 75.2 Circulated 1+ item in 2007 5,302 382,532 72.1 Circulated 1+ item in 2008 5,366 424,576 79.1 Circulated 1+ item in 2009 5,432 456,265 84.0 Circulated 1+ item in 2010 5,467 422,811 77.3 Circulated 1+ item in 2011 5,554 432,341 77.8 Circulated 1+ item in 2012 5,807 448,891 77.3
Market Analysis 77 Cardholder & Market Analysis Richmond Public Library
Computer Users With Physical Checkouts
*See other computer use on Slide 54
Users # Items circulated Items Per User
Circulated 1+ item in 2005 533 33,866 63.5 Circulated 1+ item in 2006 666 56,226 84.4 Circulated 1+ item in 2007 881 76,442 86.8 Circulated 1+ item in 2008 1,055 99,425 94.2 Circulated 1+ item in 2009 1,268 129,423 102.1 Circulated 1+ item in 2010 1,577 148,563 94.2 Circulated 1+ item in 2011 2,014 191,879 95.3 Circulated 1+ item in 2012 2,876 255,775 88.9
M
arke
t and
Car
dhol
der A
naly
sis
Follo
w-u
p S
ched
ule
1
Rich
mon
d Pu
blic
Lib
rary
Card
hold
er a
nd M
arke
t Ana
lysi
s Pr
esen
tatio
n Fo
llow
-Up
| Mar
ch 2
1, 2
013
Slid
e/Ta
sk
RPL
Que
stio
n/Re
ques
t Fo
llow
--up
Not
es
Com
plet
ion
Dat
e A
ll Sl
ides
A
S 1
- Fo
r all
the
grap
hs, c
ould
we
labe
l the
x a
nd y
axe
s?
AS
1- O
rang
eBoy
will
labe
l all
grap
hs m
issi
ng a
n X
and
Y ax
is d
escr
ipto
rs
AS
1- A
pril
19
Slid
e 9
–
Rich
mon
d Pu
blic
Lib
rary
Ca
rdho
lder
s
9.1
- Can
we
also
see
wha
t the
num
bers
look
like
if it
's "
past
24
mon
ths"
inst
ead
?
The
Boa
rd h
ad a
que
stio
n ab
out t
he d
efin
ition
of a
n "a
ctiv
e" u
ser s
o w
e w
ant t
o se
e a
com
paris
on.
Add
itio
nal c
larif
icat
ion
from
the
libra
ry: T
his
note
is to
see
wha
t the
gr
aphs
will
look
like
if w
e us
e 2
year
s as
the
cut-
off b
ecau
se th
e Li
brar
y B
oard
has
ask
ed a
bout
it d
urin
g th
e M
arch
6 p
rese
ntat
ion,
gi
ven
that
man
y lib
rary
repo
rtin
g an
d su
rvey
s as
k lib
rarie
s to
use
tw
o ye
ars
inst
ead
of o
ne.
Look
ing
forw
ard
to ta
lkin
g w
ith
you
on W
edne
sday
.
9.1
- Ora
ngeB
oy w
ill a
dd a
ctiv
e in
the
“pas
t 24
mon
ths”
in a
col
umn
on th
e ch
art t
o co
mpa
re to
12
mon
ths
“act
ive.
” Th
e Li
brar
y ha
s co
nfir
med
: A
n ac
tive
user
is 1
2 m
onth
act
ivity
. For
gre
ater
than
1 y
ear =
inac
tive.
O
rang
eBoy
’s o
rigi
nal a
naly
sis
of 1
2 m
onth
s is
how
the
Libr
ary
wou
ld li
ke to
de
fine
“act
ive”
and
“in
activ
e” fo
r the
pro
ject
.
9.1
- Apr
il 19
Slid
e 10
- A
ge
Dis
trib
utio
n 10
.1 T
his
is a
ver
y in
tere
stin
g gr
aph,
and
it m
akes
us
won
der i
f you
ca
n do
a c
hart
wit
h #
of c
ircul
atio
n in
eac
h ag
e ra
nge.
Is th
at
poss
ible
?
10.1
– W
hen
com
pari
ng th
e ca
rdho
lder
dat
a by
age
to th
e ci
rcul
atio
n fil
es,
ther
e ar
e se
vera
l "U
nkno
wn"
age
cat
egor
ies
due
to c
ardh
olde
r rec
ords
(b
arco
des)
that
exi
st in
his
tori
cal t
rans
acti
on fi
les,
but
are
not
pre
sent
in
toda
y’s
card
hold
er d
atab
ase.
Thi
s is
like
ly d
ue to
a d
ata
purg
e an
d ac
coun
ted
for a
larg
e pe
rcen
t of c
ardh
olde
rs. I
n ad
diti
on, t
here
wer
e so
me
birt
hdat
es in
th
e ye
ar 2
000
that
wer
e no
t usa
ble.
W
hat w
e ca
n de
liver
: Tot
al n
umbe
r of i
tem
s w
ithin
eac
h ag
e gr
oup
(om
itti
ng
birt
h ye
ar 2
000)
for y
ear 2
012.
Thi
s w
ould
ans
wer
: How
man
y it
ems
in th
at a
ge
rang
e di
d th
ey c
ircu
late
in 2
012?
Do
you
wan
t thi
s?
10.1
– P
endi
ng
Libr
ary
resp
onse
to
ques
tion
in “
Follo
w-
up n
otes
”
M
arke
t and
Car
dhol
der A
naly
sis
Follo
w-u
p S
ched
ule
2
Slid
e 11
–
Card
hold
ers
by a
rea
11.1
- A
dd a
ctiv
e in
the
“pas
t 24
mon
ths”
to c
ompa
re to
12
mon
ths.
11
.2 -
Can
we
also
do
activ
e vs
. ina
ctiv
e pe
r bra
nch?
11.1
– W
e w
ill a
dd a
col
umn
of “
activ
e in
the
past
24
mon
ths”
to th
e ch
art.
11
.2 –
We
can
only
do
this
look
ing
at la
st a
ctiv
ity d
ate
and
the
hom
e br
anch
co
de, a
nd it
app
ears
a m
ajor
ity o
f car
ds a
re a
ssoc
iate
d w
ith B
righ
ouse
. Thi
s pr
obab
ly is
n’t u
sefu
l. H
owev
er, C
lust
ers
will
be
show
n by
bra
nch,
whi
ch w
ill b
e m
ore
usef
ul.
11.1
– A
pril
19
11.2
– C
lust
er
Dev
elop
men
t
Slid
e 14
–
Act
ive
Card
hold
er
Den
sity
14.1
- M
ap z
oom
ed in
to th
e ar
ea w
ith h
igh
dens
ity re
d th
at is
of
equa
l dis
tanc
e to
thre
e br
anch
es.
14.1
– O
rang
eBoy
to c
reat
e on
e ad
ditio
nal m
ap
14.1
– A
pril
19
Slid
es 1
7 -
Card
hold
er
Rete
ntio
n
17.1
- RP
L Co
mm
ent:
“I t
hink
thes
e se
ts o
f cha
rts
are
prob
ably
the
mos
t unc
lear
one
s fo
r us.
Can
we
reco
nfig
ure
them
to s
ay
som
ethi
ng li
ke o
ut o
f ___
car
dhol
ders
we
curr
entl
y ha
ve, t
his
# ha
s be
en w
ith th
e lib
rary
for 1
yea
r, th
is #
for 2
yea
rs, e
tc?”
17.1
– T
his
char
t is
show
ing
cust
omer
rete
ntio
n. T
he d
escr
iptio
n: “
has
been
w
ith
the
libra
ry”
X nu
mbe
r of y
ears
des
crib
es lo
ngev
ity
(slid
e 20
).
Prop
osed
wor
d re
visi
on: O
f 59,
417
card
hold
ers
who
wer
e cu
stom
ers
in 2
005,
18
,808
car
dhol
ders
(or 3
2%) u
sed
libra
ry s
ervi
ces
thro
ugh
the
year
201
2.
17.1
– A
dd n
ew
desc
ript
ion
to
revi
sed
slid
es
deliv
ered
Apr
il 19
Slid
e 20
–
Long
evit
y of
cu
rren
t act
ive
card
hold
ers
20.1
– c
lari
fy w
ordi
ng o
n sl
ide.
20.1
– P
ropo
sed
wor
d re
visi
on
63,1
12 c
ardh
olde
rs w
ere
activ
e in
201
2. 7
0% w
ere
libra
ry c
usto
mer
s fo
r at
leas
t one
yea
r (ye
ar 2
011
to 2
012)
. Thi
rty
perc
ent o
r 18,
808
cust
omer
s in
201
2 ha
ve b
een
libra
ry c
usto
mer
s fo
r sev
en (7
) yea
rs (2
005
to 2
012)
.
20.1
– A
dd n
ew
desc
ript
ion
to
revi
sed
slid
es
deliv
ered
Apr
il 19
Slid
e 29
M
othe
r To
ngue
29.1
- Co
mbi
ne C
anto
nese
, Chi
nese
and
Man
dari
n 29
.1 –
Com
bine
all
Chin
ese
lang
uage
s
Com
plet
ed fo
r IB
I for
Ph
ase
1 re
port
.
Slid
e 34
–
Prin
t Use
r A
naly
sis
34.1
- Fo
r all
the
circ
ulat
ion
grap
hs, c
ould
we
do a
rati
o of
ci
rcul
atio
n/nu
mbe
r of i
tem
s in
the
part
icul
ar c
olle
ctio
n, s
o th
e nu
mbe
rs a
re m
ore
com
para
ble?
34.1
- Th
is g
raph
is s
how
ing
uniq
ue u
ser t
ypes
, not
tota
l circ
. Thi
s ta
sk w
ould
on
ly a
pply
to s
lide
35 o
nly,
but
we
wou
ld h
ave
to h
ave
the
num
ber o
f it
ems/
hold
ings
per
yea
r, w
hich
we
do n
ot h
ave.
34.1
- N
/A
Slid
e 35
–
Adu
lt Pr
int
Circ
ulat
ion
35.1
- A
dd th
e ci
rcul
atio
n tr
end
of a
ll ad
ult m
ater
ials
(com
bini
ng
Chin
ese
and
Non
-Chi
nese
).
35.1
– C
ombi
ne C
hine
se a
nd N
on-C
hine
se to
gen
erat
e to
tal.
35.1
– A
pril
19
Slid
e 37
– A
V
Circ
37
.1 -
Add
the
circ
ulat
ion
tren
d of
all
AV
mat
eria
ls (c
ombi
ng
Chin
ese
and
Non
-Chi
nese
) 37
.1 -
Com
bine
Chi
nese
and
Non
-Chi
nese
to g
ener
ate
tota
l. 37
.1 –
Apr
il 19
M
arke
t and
Car
dhol
der A
naly
sis
Follo
w-u
p S
ched
ule
3
Slid
e 38
–
Use
rs o
f All
Mat
eria
l Ty
pes
38.1
- Th
e nu
mbe
rs d
on't
quit
e re
flect
the
stat
s w
e ha
ve. W
ould
it
be h
elpf
ul if
we
send
you
all
our c
all n
umbe
rs a
nd th
eir m
eani
ngs?
38
.1 -
This
is s
how
ing
the
num
ber o
f uni
que
user
s, n
ot n
umbe
r of i
tem
s. W
hat
stat
s ar
e yo
u re
ferr
ing
to th
at “
don’
t qui
te re
flect
the
stat
s w
e ha
ve”?
Pl
ease
sen
d a
file
with
cal
l num
bers
and
mea
ning
s.
38.1
- N
/A
Libr
ary
– p
leas
e se
nd c
all n
umbe
r gu
ide
and
mea
ning
s S
lide
50 –
Li
brar
y W
ebsi
te
Usa
ge –
Sit
e V
isit
s
50.1
- If
we
com
bine
the
like
ones
(all
links
for c
itize
nshi
p, a
ll lin
ks
for a
ccou
nt, e
tc),
wha
t are
the
top
10 p
ages
? 50
.1 –
Ora
ngeB
oy w
ill id
enti
fy th
e to
p 10
pag
es.
50.1
– A
pril
19
Slid
e 51
–
Libr
ary
Web
site
U
sage
- D
emog
raph
ics
51.1
- D
o th
e 84
.94%
of v
isit
s th
at o
rigi
nate
in C
anad
a in
clud
e or
ex
clud
e Ri
chm
ond?
51
.1 –
Ora
ngeB
oy w
ill in
vest
igat
e.
51.1
– A
pril
19
Add
itio
nal
Ana
lysi
s A
A1 -
For t
he in
acti
ve u
ser g
roup
: -c
ould
you
tell
us th
e pr
opor
tion
with
fine
s fr
om $
1-$
5, $
5-$1
0, $
10
-$50
, and
$50
and
ove
r?
AA2
- Co
uld
you
tell
us if
wha
t typ
es o
f mat
eria
ls th
ey w
ere
borr
owin
g be
fore
they
bec
ame
inac
tive?
AA1
- Ye
s. W
e ca
n do
this
usi
ng th
e pa
tron
file
we
have
.
AA2
– T
he C
lust
ers
will
iden
tify
cus
tom
ers’
freq
uenc
y an
d us
age
type
.
AA1
– A
pril
19
AA2
– C
lust
er
Dev
elop
men
t
Add
itio
nal
Ana
lysi
s
AA3
- Ti
mes
and
day
s fo
r che
ckou
ts:
-we
like
to k
now
wha
t are
the
peak
tim
es /
day
s (i
f the
re a
re a
ny) o
f ch
ecko
uts?
Cou
ld y
ou g
ive
us a
gra
ph o
n th
e nu
mbe
r of c
heck
outs
pe
r hou
r for
eac
h da
y of
the
wee
k?
On
wee
kday
s, o
ur h
ours
are
B
HB
9am
-9:3
0pm
CA
B 1
0am
-9pm
IW
B 9
am-9
pm
STB
10a
m-9
pm
On
wee
kend
s, o
ur h
ours
are
A
ll br
anch
es: 1
0am
-5pm
AA3
- W
e on
ly h
ave
tran
sact
ion
date
s. T
here
are
no
tran
sact
ion
data
by
date
an
d tim
e. W
e ca
n on
ly te
ll yo
u by
day
. Do
you
wan
t thi
s by
day
?
AA3
– P
endi
ng
resp
onse
from
Li
brar
y
M
arke
t and
Car
dhol
der A
naly
sis
Follo
w-u
p S
ched
ule
4
Slid
e 56
- Re
gist
ered
Pr
ogra
m
Att
ende
es
56.1
- S
ome
of th
ese
may
be
"dum
my
card
s" w
e ha
ve th
at w
e us
ed
to re
gist
er s
omeo
ne fo
r a p
rogr
am w
hen
they
don
't ha
ve a
Ri
chm
ond
libra
ry c
ard
yet (
for e
.g. i
f the
y ca
ll in
to re
gist
er).
Do
they
ha
ve a
par
ticu
lar k
ind
of li
brar
y ca
rd b
arco
de n
umbe
r you
can
see
th
at th
is d
iffer
ent f
rom
the
othe
rs?
56
.2 -
For a
dul
t pri
nt u
sers
, wou
ld it
be
poss
ible
to m
atch
the
prog
ram
up
with
the
item
s bo
rrow
ed?
56. 3
Are
peo
ple
regi
ster
ed fo
r Chi
nese
pro
gram
s bo
rrow
ing
Chin
ese
book
s on
ly fo
r exa
mpl
e?
56.1
- W
e w
ere
not a
war
e of
this
. The
re w
ere
prob
ably
dum
my
card
s in
clud
ed.
How
do
we
iden
tify
a “
dum
my
card
?” A
re th
ey th
ose
indi
cati
ng “
no b
arco
de?”
W
e ca
n ta
ke th
ese
out a
nd u
pdat
e th
e sl
ide)
if w
e ca
n ge
t the
dum
my
#’s.
5
6.2
– T
his
is n
ot p
ossi
ble,
but
may
be
som
ethi
ng th
at w
e ca
n ad
dres
s in
the
surv
ey a
nd lo
ok in
to d
urin
g Cl
uste
r Dev
elop
men
t.
56.
3 –
Pos
sibl
e su
rvey
que
stio
n an
d co
nsid
erat
ion
duri
ng C
lust
er
Dev
elop
men
t.
56.1
– P
endi
ng th
e id
entif
icat
ion
of
dum
my
card
s fr
om
the
libra
ry
56.2
– T
o be
co
mpl
eted
wit
h Cl
uste
r D
evel
opm
ent,
look
at
adu
lt pr
int u
sers
w
ho a
lso
borr
ow
mat
eria
ls.
56.3
– C
lust
er
Dev
elop
men
t
Slid
e 45
–
Ove
rDri
ve
Use
rs
45.1
- Co
uld
you
let u
s kn
ow w
hat o
ther
Ove
rdriv
e gr
aphs
you
will
be
abl
e to
pro
duce
for u
s be
side
s nu
mbe
r of u
sers
? 45
.1 -
Non
e. W
e tr
ied
to fi
nd u
niqu
e us
er in
form
atio
n by
car
dhol
der.
How
ever
, O
verD
rive
cha
nged
its
user
inte
rfac
e. U
nfor
tuna
tely
, we
can’
t pro
vide
any
mor
e th
an w
hat t
he b
asic
repo
rts
are
on O
verD
rive
at th
is ti
me.
How
ever
, we
will
pr
ofile
a d
igita
l use
r Clu
ster
whi
ch w
ill h
elp
the
Libr
ary
unde
rsta
nd d
igita
l use
r be
havi
or.
45.1
– C
lust
er
Dev
elop
men
t
Slid
e 52
–
Free
gal
52.1
- Th
is is
als
o ve
ry in
tere
stin
g to
us.
Can
we
dig
deep
er a
nd s
ee
wha
t ite
ms
thes
e us
ers
of F
reeg
al a
re b
orro
win
g? W
e'd
like
to k
now
if
they
're
borr
owin
g CD
s, o
r oth
er it
ems.
Co
uld
we
also
find
out
wha
t is
the
age
dist
ribu
tion
for t
his
grou
p of
us
ers?
52.1
- W
e w
ill b
e lo
okin
g at
this
by
Clus
ter.
52
.1 –
Clu
ster
D
evel
opm
ent
Slid
e 53
–
Dat
abas
e us
e 53
.1 -
Sim
ilar t
o th
e re
ques
t for
Fre
egal
on
the
prev
ious
pag
e, c
an
we
find
out w
hat k
inds
of i
tem
s ea
ch d
atab
ase
user
gro
up (o
ne fo
r ea
ch d
atab
ase)
are
taki
ng o
ut?
Can
we
drill
dow
n to
the
subj
ect
area
of b
ooks
for e
xam
ple?
We'
d lik
e to
kno
w, f
or e
xam
ple,
if o
ur
Saf
ari C
ompu
ter u
sers
are
bor
row
ing
com
pute
r boo
ks to
o, o
r are
th
ey b
orro
win
g ot
her t
opic
s.
53.1
- W
e do
not
hav
e th
e da
ta to
per
form
this
task
. 53
.1 –
N/A
M
arke
t and
Car
dhol
der A
naly
sis
Follo
w-u
p S
ched
ule
5
Add
itio
nal
Ana
lysi
s A
A4 -
For t
he a
ctiv
e us
er g
roup
: -c
an w
e se
e th
e av
erag
e nu
mbe
r of i
tem
s bo
rrow
ed in
a y
ear,
and
th
e pr
opor
tion
of u
sers
in e
ach
num
ber r
ange
AA4
– P
leas
e re
fer t
o th
e 80
/20
anal
ysis
on
slid
es 3
2 an
d 33
. Thi
s sh
ows
the
mos
t act
ive
user
gro
ups
by y
ears
200
6, 2
009,
201
2 an
d th
e nu
mbe
r of u
sers
w
ith
an a
vera
ge n
umbe
r of i
tem
s bo
rrow
ed.
AA4
– N
/A
Add
itio
nal
Ana
lysi
s A
A5 -
Circ
ulat
ion
by s
ubje
ct a
reas
: Is
it p
ossi
ble
to d
o an
ana
lysi
s on
wha
t typ
es o
f mat
eria
ls a
re
peop
le b
orro
win
g? F
ictio
n –
wha
t typ
es?
Non
-Fic
tion
– w
hat
subj
ects
? In
bot
h Ad
ult a
nd K
ids’
mat
eria
ls?
We
can
supp
ly a
list
of
defin
ition
s fo
r all
our c
all n
umbe
rs to
you
.
AA5
- W
e ne
ed a
list
of d
efin
itio
n by
cal
l num
ber a
nd p
ropo
se lo
okin
g at
this
by
Clus
ter.
Let
’s w
ait o
n th
is o
ne.
AA5
– C
lust
er
Dev
elop
men
t
Add
itio
nal
Ana
lysi
s A
A6 -
Ano
ther
thin
g w
e’re
cur
ious
abo
ut is
whe
ther
our
libr
ary
mem
bers
are
bor
row
ing
mai
nly
rece
ntly
pub
lishe
d m
ater
ials
, or t
hey
go b
ack
and
borr
ow o
ther
stu
ff to
o. Is
ther
e a
way
to d
o a
grap
h of
ci
rcul
atio
n by
yea
r of p
ublic
atio
n?
AA6
- W
e do
not
hav
e th
e da
ta to
per
form
this
task
. H
owev
er, t
his
wou
ld b
e a
good
sur
vey
ques
tion.
A
A6 -
Surv
ey
1.6 Stage 1 Wrap-up Meeting
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