A Strategic Investigation

Akhtiara Erskine

October 10, 2014

Home Depot

THE HOME DEPOT

Headquarters: Atlanta, Georgia

Incorporated 1978: Delaware

IPO: 1981 “HD”

Stores: 2,263 in USA, Mexico & Canada

Employees: 300,000+

Annual Sales: $78 Billion

20% Market Share

Corporate Governance: 2 Insiders, 8 Outsiders

10/10/2014Akhtiara Erskine

Orange-Blooded

Mission: to provide the highest level of

service, the broadest selection of products

and the most competitive prices

The Home Depot’s Core Values:

10/10/2014Akhtiara Erskine

Strategies and Objectives

Strengthen performance

Gain market share

Seamless customer experience

Customer Service

Product Authority

Disciplined Capital Allocation

Interconnected Retail

10/10/2014Akhtiara Erskine

SWOT Analysis: Strengths

Brand Name Awareness

Strategic Product Alliances

Shareholder Minded

Excellent Performance

10/10/2014Akhtiara Erskine

SWOT Analysis: Weaknesses

Customer Service

Attracting Quality Associates

Privacy and Security

Reliant on Third Party Suppliers

10/10/2014Akhtiara Erskine

SWOT Analysis: Opportunities

Further Expansion in Mexico, Canada and US

Become Best Places to Work

New CEO, New Strategy?

Increased Demand for Interconnected Retail

Recession Recovery

Increasing Home Maintenance Needs

10/10/2014Akhtiara Erskine

SWOT Analysis: Threats

Rivalry from Competitors: Lowes, Friedman’s

(locally)

Relative Power of Government: Laws and

Regulations

Legal Proceedings

Weather Conditions

10/10/2014Akhtiara Erskine

Pestel Analysis

Home

Depot

Political

Social

Technology

LegalEcononom

ic

Environment

10/10/2014Akhtiara Erskine

Financial Analysis

10/10/2014Akhtiara Erskine

Home Depot: Recommendation

Continue current strategy

Become best places to work

Thank You!

10/10/2014Akhtiara Erskine