Strategic Business Development Plan

The Strategic Plan has three distinct sections:

Strategic Direction Setting ( Vision, Mission, Guiding Principles, Goals and Objectives )

Implementation Planning ( Critical Success Factors, Barriers, Strategies )

Action Planning ( decide on specific tasks and monitor the progress )

Vision

the preferred picture of the future.

Answers the question,

it you are successful at achieving your mission, what will the future look like

Mission

a statement of the overall purpose of the business

Mission answers:

• What do you do?

• For whom do you do it?

• What’s the benefit?

Guiding Principles

General guidelines for how a business will operate.

Guiding principles state both the value and the behavior you support based on your values.

Critical Success Factors

Key conditions that must be created to achieve one or more goals.

Objectives

Specific, quantifiable,

realistic targets that measure

the accomplishment of a

goal

Strategies

Broad activities required

to achieve an objective,

create a critical condition,

or overcome a barrier

Barriers

Existing or potential challenges that hinder the achievement ofobjectives.

Action Plan

Specific steps to be taken, by whom

and by when, to implement a strategy.

Goals

Broad,

longterm

aims that

define the

accomplish

ments of the

mission

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