INSPIRATIONS

Final Presentation Strategic Business Management

Shanika Boyd, Curtis Clark, Michael Jaramillo, Howard Ottrix

innovative

“Everything we do is to move you emotionally.”

(Sony.com, 2014)

New York,NY

Tokyo, Japan

music

technology

film

gaming

• Economy Dependent

• Consumer Dependent

• We are not focusing on products that bring in Revenue AKA. Sony’s Too Big

• Lost Music Revenue

• Losing Money in Film & Gaming

• Massive Layoffs in Film & Music Division (http://www.thewrap.com, March 14, 2014)

External

market

competition& Threats

c l i m a t e

Tokyo, Japan

PNP PLAYSTATION NETWORK

PLATINUM

pnp• Exclusive to 1 million subscribers

• $83.00 a month subscription based service which will generate 1 billion in revenue

• Access to every Playstation Game Ever Made

• Access to all apps, Sony Films, & Sony Music

• Access to multi-media content not owned by Sony

• No need for cable, iTunes, or any other console to stream all media

o p e r a t i o n a l

Str tegy

SALES &

MARKETING

Sony Computer Entertainment corporate logo. (PRNewsFoto/Sony Computer Entertainment America LLC) Anthony, S. (2013, February 21). [PlayStation 4 logo]. Retrieved April 14, 2014, from http://www.extremetech.com/gaming/148974-ps4-hardware-specs-analyzed-a-big-upgrade-but-ultimately-underwhelming !Commission, E. (n.d.). External Market Dimension [Digital image]. Retrieved April 16, 2014, from http://ec.europa.eu/enterprise/sectors/wood-paper-printing/printing/external-dimension/index_en.htm !Inspiration [Lightbulbs]. (2012, October 15). Retrieved April 14, 2014, from http://www.myej.org/2012/10/finding-inspiration-after-the-startup-adrenaline-rush-fades/ Kanalley, C. (2010, November 19). 3D Bravia Sony Television Named To Oprah's Favorite Things 2010. Retrieved April 15, 2014, from http://www.huffingtonpost.com/2010/11/19/3d-bravia-sony-television_n_786204.html#s187119title=Phillip_Stein_limited !P. (2013, January 18). [Sony Corporation New York Headquarters]. Retrieved April 15, 2014, from http://thephoenixmag.com/news-sony-selling-new-york-city-headquarters-for-1-1-billion/ !Shaw, L. (2014, March/April). Sony Money Problems are Losing Games [Digital image]. Retrieved April 16, 2014, from http://article.wn.com/view/2014/03/14/Sony_Layoffs_Coming_Next_Week/ !Shaw, L. (2014). Sony Layoffs Coming Next Week - TheWrap. Retrieved April 16, 2014, from http://www.thewrap.com/sony-layoffs-coming-next-week-entertainment-division !Sony Computer Entertainment Inc. [Digital image]. (2006, October 26). Retrieved April 14, 2014, from http://www.globalgiants.com/archives/2006/10/sony_computer_e.html !Sony Corporation Global Headquarters. (n.d.). Retrieved April 16, 2014, from http://www.sony.net/SonyInfo/CorporateInfo/History/SonyHistory/2-23.html !Sony Corporation logo [Digital image]. (n.d.). Retrieved April 15, 2014, from http://www.sony.net/SonyInfo/ !Sony Pictures Animation Logo [Digital image]. (n.d.). Retrieved April 15, 2014, from http://www.sonypictures.com/animation/images/spa_logo_main.jpg !Technology: Sony Xperia Z Wallpaper [Digital image]. (n.d.). Retrieved April 16, 2014, from http://autoimagesize.com/gerrard-hd-wallpaper/sony-xperia-z-wallpaper-hd-widescreen-high-quality/

References