strategic communications and resource … › aboutnvc › trustees › documents ›...
TRANSCRIPT
1
Strategic Communications and Resource Development Report September 10, 2015 Prepared by Lissa Gibbs, Director of NVC Office of Institutional Advancement, with input from NVC Facilities and members of the NVC Outreach Committee, chaired by Oscar DeHaro This report describes communication and program activities currently being conducted or planned related to prioritized areas of institutional public and media relations related to: Enrollment, Engagement, and Resource Development Enrollment Website
• NVC Web Use Data August 15 – August 30, 2015 o Homepage visits (hits): 75,477 (compared to 85,543 visits for the same time period in
2014) o 34,980 users (compared to 36,574 for same time period in 2014) o 562,541 page views (compared to 278,625 for same time period in 2014) – Global site
wide number o 69.5% of users are return users, 30.5% new for this period in 2015 (compared to 71.5%
return user, 28.5% new for this period in 2014) Direct Mailings
• 2015-‐16 NVC Performing Arts o Season Guide -‐-‐ 6,000 printed, 4,000 directly mailed to past ticket buyers o Masters Series Postcard – 4,000 printed, 3,500 directly mailed
• 2016 Spring Enrollment/BestColleges.com o Postcard – 45,000 to be printed, 43,000 directly mailed to all residential postal
customers in Napa County (November) o Printed Abridged Schedule of Classes (under discussion for October mailing)
Social Media • Multiple daily posts in NVC main Facebook and Instagram and Tweets/Re-‐Tweets on Twitter
o Facebook friends as of 9/9/15: 2,340 (up from 2,134 in July) o Average weekly Facebook “reach” of 14,000 for the last 30 days (average # of weekly
engagements: 650) o Twitter followers as of 9/9/15: 428 (up from 339 in July) o Instagram followers as of 9/9/15: 436 (from 366 in July) o Weekly E-‐mail promotions to “Friends of NVC” list via Constant Contact (4,500 active
contacts): Enrollment reminders, “Upcoming Events at NVC”(monthly distribution), special event notices, and announcements
o LinkedIn: 6,245 alumni as of 9/9/15 (up from 6,026 in June) o NVC Communicate messages in August and September to all enrolled and previously
enrolled (from spring 2015) students (10,000+): Fall 2015 late-‐start class list, available class list, reminder to explore alternative classes, link to list of open classes, and availability of NVC counselors for walk-‐in appointments
o Communications Management messages to: ! Spring 2015 students who have not yet enrolled for Fall 2015 (enroll today, link
to open classes) ! Fall 2015 students will 3-‐6 units (consider taking another class, link to open
classes) Signage & Flags
• Banner to be hung from PAC exterior: BestColleges.com ranking (looks like pennant): late-‐September-‐ July
2
• New place-‐making flags along frontage road (NVC logo and BestColleges.com ranking): late-‐September-‐July
Paid Advertising
• La Voz (bilingual): August (half-‐page bilingual Fall Semester & Late Start enrollment) – circulation
of 60,000 to Napa, Sonoma, Marin, Yolo, Solano, Lake, and Mendocino counties
• 2015 Napa County Hispanic Network Scholarship Banquet Program Ad (half-‐page bilingual message of congratulations)
• Sonoma Press Democrat’s Hispanic Heritage Monthly Special Insert, plus digital: September
(weeklong print & digital readership: 306,613, plus inclusion in Sonoma County This Week, circulation of 126,603 non-‐subscriber households in Sonoma County)
3
• NV Marketplace: October (full page ad for PAC Season), November, December, January (full page for spring enrollment & BestColleges.com recognition) 42,000 residential direct mail within Napa County
• Facebook (sponsored posts): multiple weekly ongoing “boosted posts”(fall & late-‐start fall enrollment, individual department course offerings & student success stories), boosted reach: 7,000-‐64,000 views
• Cinemark Napa (pre-‐show ads): running in August (promoting fall and fall late-‐start enrollment);
November (promoting spring 2016 enrollment); December 1-‐April (promoting spring 2016 & summer enrollment)
• VINE Buses (super tails): year-‐round (promoting enrollment in general) installed and visible
along routes to/from Sonoma, to/from Fairfield, and up/down Highway 29 (American Canyon to Calistoga); artwork will change in October to highlight BestColleges.com #1 Ranking
• Annual “Back to School in Napa County” 2015-‐16 (Napa County Office of Education sponsored
supplement included in NV Register & distributed as stand-‐alone throughout Napa County profiling K-‐14 public school districts in Napa County) August
• Direct pre-‐recorded messages to NVC students on class waitlist asking them to consider an
alternative course and alerting them to where to find a list of open classes, August Campus Visits & Direct Student Outreach (including off-‐campus)
• ESL classes at the Calistoga Farmworkers Housing Center (on site), July-‐November 2015 • Campus Tours
o 335 Napa County high school students on campus for NVC Transfer Day (September 9)
• Jesse Bethel High School Family Night, September 1 • Napa Valley Cooking School (Upper Valley Campus in St. Helena) Financial Aid
Presentation, September 8 • NVC Transfer Day, McCarthy Library Plaza, 9:30am-‐1:00pm, September 9 • St. Patrick~St. Vincent High School (Vallejo) College Fair, September 9 • Family College Information Night, Rodriguez High School (Fairfield), 6-‐8pm, September 10 • State Farm Insurance Employee Benefit Fairs
o Rohnert Park on 9/23/2015 o Vacaville on 10/1/2015
• Fairfield Suisun Unified School District-‐College Fair (at Armijo High School), October 6 • Napa Valley Unified School District College Fair, October 7 • Vacaville Unified School District College Fair, October 8 • FORCE-‐Foster Youth Conference, NVC Financial Aid Office, McCarthy Library Community
Room and Student Activities Center, 8:00am-‐3:00pm, October 10 • STEM Outreach
o Regular STEM outreach presence at Napa County high schools is starting up again now that school is back in session
4
Engagement Please note: all distributed NVC media releases are available online in the “Newsroom” at www.napavalley.edu under “About NVC” Media Outreach & Coverage
• Report of Sexual Assault o NBC Bay Area News o KTVU Fox News o KRON 4 o NV Register (multiple)
• Interviews with Paul Gospodarczyk (Wines & Vines, NV Register) – forthcoming • SBDC Weekly Column by Mary Cervantes (NV Register) • NVC Storm Athletic Teams (NV Register) • Napa Valley College Now (Napa Broadcasting.com, ongoing) • NV Register Faces & Places (ongoing) • Media release postings on Napa Patch and other online self-‐post news outlets
Social Media
• Multiple daily posts, including “Faces of NVC” o Facebook o Instagram o Tweets/Re-‐Tweets on Twitter
• Monthly e-‐mail(s) to Constant Contact “Friends of NVC” o 4,500 active contacts (average open rate of 30%)
Off Campus Community Involvement & Community Outreach
• Presentation to St. Helena Rotary, August 11 • Napa Valley College Tennis Club Fundraiser (for physical improvements to the NVC tennis
courts), NVC's Tennis Club is one of two community beneficiaries of 2015 Silverado D1 Men's Invitational Tennis Tournament at the Silverado Country Club, tickets available through the Silverado Country Club, September 10-‐13
• Attendance at Napa County Hispanic Network Scholarship Banquet, September 11 • Attendance at Oxbow Market Fork It Over! In support of the Napa Food Bank, September 12 • NVC Industry Viticulture & Winery Tech Meet & Greet with Paul Gospodarczyk, hope & grace
wines Tasting Room, 6540 Washington St., Yountville, Public Welcome, FREE tastings, RSVP to [email protected] requested, 5-‐7pm, September 24
• Presentation with NV Support Services to Napa Noon Rotary, October 14 • California Student Aid Commission & Travis Credit Union “Dreamin’ of College?”(informational
session on college financial aid and Cal Grants for North Bay high school students), Cal Maritime Academy, 9am-‐12pm, November 20
• Institutional Representation at monthly meetings of NV Vine Trail Board • Institutional representation of regular NapaLearns Board meetings • Weekly Napa Rotary meetings (Napa Noon & Napa Sunrise)
Meetings, Events, & Community Activities (on campus) Ongoing, Fall 2015 • Napa Valley Handball and Racquetball, Every Thursday, 5:30-‐8:30pm, and Saturday, 8:00am-‐
11:30am (Entire Semester) • Ballet Folklorico with Lilia Navarro, Room 601A, every Saturday from August 1-‐October 31, 2015,
9:00am-‐12:00pm
5
• Napa Parks and Recreation Adult Softball League, Softball Field, 6:00-‐10:30pm, Tuesday, Thursday, and Friday, September 14-‐November 8
• Justin Siena High School Water Polo, NVC Pool • Napa Valley Swim Team, NVC Pool • Napa Valley Masters Water Polo, NVC Pool September
• EOPS “Welcome Back Night” for students, McCarthy Library Community Room, 4:00pm-‐9:00pm, September 1
• INDABA-‐Class Activity-‐Cultural Cuisine, UMOJA Learning Community, McCarthy Library Community Room, 9:30am-‐12:30pm, September 10
• NVC Women’s Soccer vs. Santa Rosa Junior College, NVC Soccer Field, 4:00 PM, September 10 • Regular Meeting of the NVC Board of Trustees, 4pm, September 10 • NVC Men’s Soccer vs. Shasta College, NVC Soccer Field, 4:00 PM, September 11 • Wine Country Ukulele Festival, Upper Valley Campus, 9:30am-‐6:00pm, for more information
visit http://winecountryukefest.com/, September 12 & 13 • Redwood Empire Baseball League Game, NVC Baseball Fields, 9:00am-‐5:00pm, September 13 • NVC Performing Arts Masters Series: Mazdak Khamda, Composer/Piano, Loretta Silvagni Recital
Hall, ticketed event, 3pm, September 13 • Human Trafficking Training, FKCE Napa Valley College, McCarthy Library Community Room,
8:00am-‐5:00pm, September 14 • NCCPA/NVC Faculty/Teacher Cluster Workshop, Economic Workforce Development, McCarthy
Library Community Room, 8:30am-‐4:30pm, September 11 & 18 • Puente Mentor/Mentee Social, McCarthy Library Community Room, 5:00pm-‐8:00pm,
September 17 • PhotoEye @ NVC, Catherine Wagner, Free Lecture co-‐presented with di Rosa, NVC Boardroom,
6:00pm, September 17 • Napa Valley Open Studios, Upper Valley Campus, Sept 19-‐20 and 26-‐27 • Redwood Empire Baseball League Game, NVC Baseball Fields, 9:00am-‐5:00pm, September 20 • Film screening of Sin Visa, presented by NVC Humanities Department, Free, public welcome,
RSVP requested, but not required, NVC PAC Main Theater, September 19 • NVC Women’s Volleyball vs. Solano College, NVC Gymnasium, 6pm, September 23 • California Attorney General Kamala Harris Presentation to Regional Law Enforcement (by
invitation only), NVC PAC, September 24 • Napa Valley Ethnic Studies Advocates Presents: GrapeTown Barrio Education & Community
Transformation, Lecture & Discussion by Carlos ec Hagedorn, FREE, Napa Valley College, McCarthy Library Community Room, 6-‐7:30 PM, September 24
• NVC Women’s Soccer vs. Solano College, NVC Soccer Field, 4:00 PM, September 25 • NVC Women’s Volleyball vs. Mendocino College, NVC Gymnasium, 6:00 PM, September 25 • Redwood Empire Baseball League Game, NVC Baseball Fields, 9:00am-‐5:00pm, September 26 • Charity Fundraising Softball Tournament, Napa Police Officer’s Association, NVC Softball Field,
9:00am-‐5:00pm, September 26 • NVC Performing Arts Masters Series: Mark Osten & Friends, Loretta Silvagni Recital Hall, ticketed
event, 3pm, September 27 • Redwood Empire Baseball League Game, NVC Baseball Fields, 9:00am-‐5:00pm, September 27 • ACCJC Site Visit at NVC, September 28 – October 1 • Info Session: Sonoma State University B.A. in Liberal Studies Program at NVC, NVC Transfer
Center, Room 1335, 4-‐6pm, September 29 • NVC Women’s Soccer vs. Merritt College, NVC Soccer Field, 4:00 PM September 29
6
October • County Board of Supervisors Leadership Training session, October 1 • NVC Men’s Soccer vs. Contra Costa College, NVC Soccer Field, 4:00 PM, October 2 • NVC Women’s Volleyball vs. Yuba College, NVC Gymnasium, 6:00 PM, October 2 • Redwood Empire Baseball League Game, NVC Baseball Fields, 9:00am-‐5:00pm, October 3 • NVC Performing Arts Masters Series: Brian Simpson, Percussion, Loretta Silvagni Recital Hall,
ticketed event, 3pm, October 4 • Puente Program Ropes Course, Lawn Area in front of Life Sciences Building, 9:00am-‐12:00pm,
October 4 • Redwood Empire Baseball League Game, NVC Baseball Fields, 9:00am-‐5:00pm, October 4 • Regular Meeting of the NVC Board of Trustees, 5:30pm, October 8 • NVC Writing Center Poetry Reading, McCarthy Library Community Room, 6:00pm-‐9:00pm,
October 8 • Puente Mentor Training (Mentors Only), McCarthy Library Community Room, 6:00pm-‐8:00pm,
October 8 • NVC Women’s Soccer vs. Los Medanos College, NVC Soccer Field, 2:00 PM, October 9 • NVC Men’s Soccer vs. Merritt College, NVC Soccer Field, 4:00 PM, October 9 • NVC Women’s Volleyball vs. Los Medanos College, NVC Gymnasium, 6:00 PM October 14 • Dept. of Fish and Wildlife Proctor State Exam, Room 1632, 6:00pm-‐10:00pm, October 15 • NVC Women’s Soccer vs. Folsom Lake College, NVC Soccer Field, 4:00 PM, October 16 • NVC Performing Arts Musical: “Some Enchanted Evening-‐ The Songs of Rodgers &
Hammerstein,” NVC PAC Main Theater, Ticketed Event, October 16-‐25 • NVC Women’s Soccer vs. Mendocino College, NVC Soccer Field, 4:00 PM , October 20 • NVC Women’s Volleyball vs. College of Marin, NVC Gymnasium, 6:00 PM, October 21 • NVC Women’s Soccer vs. College of Marin, NVC Soccer Field, 4:00 PM, October 23 • Running Relay Exchange Point, Ragnar Relay Napa Valley, Parking Lot, 2:00am-‐1:00pm, October
24 • HrZ Dart Tag Event, Rooms 930 and 930A, 11:00am-‐4:00pm , October 26-‐29 • Info Session: Sonoma State University B.A. in Liberal Studies Program at NVC, NVC Transfer
Center, Room 1335, 4-‐6pm, October 27 • Puente Noche de Familia, McCarthy Library Community Room, 6:00pm-‐8:00pm, October 29 • Napa Valley Cooking School Class of 2015 Commencement, Upper Valley Campus (St. Helena),
October 30 • NVC Men’s Soccer vs. Mendocino College, NVC Soccer Field, 4:00 PM, October 30 • NVC Women’s Volleyball vs. Contra Costa College, NVC Gymnasium, 6pm, October 30
November • Upper Valley Family Center & NVC Dia de los Muertos Celebration, Upper Valley Campus,
November 1 • NVC Women’s Soccer vs. Contra Costa College, NVC Soccer Field, 3:00 PM, November 3 • Napa Valley Give!Guide 2015 Campaign Kick-‐Off Reception, Paul Ash Lobby, November 5 • “Napa Reads” Feature Author, Dr. Francisco Jimenez, in person with Taking Hold, the fourth
book in a series of fictionalized memoirs documenting Dr. Jimenez’s life in the U.S. as a Mexican immigrant, time and location TBA, November 4
• NVC Performing Arts Masters Series: Roberto Gonzalez & Keith Saunders Jazz Trio, “Frank Sinatra and the Art of the Saloon Song”, PAC Main Hall, ticketed event, 7:30pm, November 4
• NVC Men’s Soccer vs. College of Marin, NVC Soccer Field, 3:00 PM, November 6 • NVC Women’s Volleyball vs. Alameda College, NVC Gymnasium, 6:00 PM, November 6
7
• NVC Performing Arts Masters Series: “One for My Baby: Frank Sinatra and the Art of the Saloon Song” Roberto Gonzalez & the Keith Saunders Jazz Trio, NVC PAC Main Theater, ticketed event, 7:30pm, November 8
• NVC Men’s Soccer vs. Folsom Lake College, NVC Soccer Field, 3:00 PM, November 10 • Napa Valley Film Festival, PAC will be screening venue for 2015 festival November 11-‐14 • NVC Men’s Soccer vs. Yuba College, NVC Soccer Field, 3:00PM, November 13 • Regular Meeting of the NVC Board of Trustees, 5:30pm, November 12 • Puente Professional Night, McCarthy Library Community Room, 6:00pm-‐8:00pm, November 12 • NVC Women’s Soccer vs. Yuba College, NVC Soccer Field, 1:00 PM, November 13 • NVC Performing Arts “Zombies from Hell,” Studio Theater, November 13-‐22 • Girls on the Run Napa Valley 5k, NVC Track & Campus, 7:00am-‐11:30am, November 14 • NVC Women’s Volleyball vs. Laney College, NVC Gymnasium, 6:00 PM, November 17 • Napa Valley College Foundation Quarterly Meeting, McCarthy Library Community Room,
4:00pm-‐6:00pm, November 18 • PhotoEye @ NVC, Robin Lasser, Free Lecture, NVC Boardroom, 6:00pm, November 19 • Dept. of Fish and Wildlife Proctor State Exam, Room 1632, 8:00am-‐12:00pm, November 21 • Run for Renfrow! Fundraising Fun Run/Walk organized by the NVC Student Veterans
Organization benefiting the NVC Foundation Patti Renfrow Memorial Scholarship Endowment, starts at NVC Track, $10 registration fee, kids under 13 FREE, payable at run/walk check-‐in, for more info contact Maricel Ignacio, [email protected], 9am-‐Noon, Saturday, November 21
• NVC Chorale, “Pequeña Misa de Jazz” by Bob Chilcott, NVC PAC Main Theater, 3:00pm, November 22
December • Info Session: Sonoma State University B.A. in Liberal Studies Program at NVC, NVC Transfer
Center, Room 1335, 4-‐6pm, December 1 • Puente Mentor/Mentee/ Family Holiday Celebration, Student Activities Center, 5:00pm-‐8:00pm,
December 3 • NVC Visual Arts Department Scholarship Auction & Reception (in collaboration with NVC
Foundation), Visual Arts Center Gallery (3700 Bldg.), 4-‐6pm • NVC Vocal Program Voice Recital, NVC PAC Main Theater, 8:00pm, December 5 • North Bay Wind Ensemble, “WhirlWinds,” NVC PAC Main Theater, 3:00pm, December 6 • Info Session: Sonoma State University B.A. in Liberal Studies Program at NVC, NVC Transfer
Center, Room 1335, 4-‐6pm, December 8 • NVC Holiday Reception at Churchill Manor (invitation only), December 8 • Regular Meeting of the NVC Board of Trustees, 5:30pm, December 10 • NVC Jazz Ensemble “Stormwatch,” “Stocking Full of Swing,” NVC PAC Main Theater, December
11 • NVC Orchestra, “Fall Fantasies,” NVC PAC Main Theater, 3:00pm, December 13 • Napa Valley Cooking School Winter Restaurant (Tuesday-‐Friday at 12:00), December 1-‐16
February 2016
• Adult Corrections Graduation, NVC College Criminal Justice Training Center, Little Theater, 12:00pm-‐4:00pm, February 13
• Napa Valley College Foundation Quarterly Meeting, McCarthy Library Community Room, 4:00pm-‐6:00pm, February 17
• PhotoEye @ NVC, Lewis DeSoto, Free Lecture, Location TBA, 6:00pm, February 18 • NVC Performing Arts Masters Series: Joe Galambos, Guitar, Loretta C. Silvagni Recital Hall,
ticketed event, 3pm, February 21
8
March 2016
• “Guys and Dolls” musical by Frank Loesser, NVC PAC Main Theater, March 4-‐20
April 2016
• NVC Performing Arts Masters Series: Roberto Gonzalez & Keith Saunders Jazz Trio, “Duke Ellington, Billy Strayhorn, and the Cotton Club”, PAC Main Hall, ticketed event, 7:30pm, April 3
• Shakespeare Napa Valley Touring Production “Pericles,” April 8-‐16 • NVC Chorale “Lord Nelson Mass” by Franz Joseph Haydn, NVC PAC Main Theater, 3:00pm, April
17 • PhotoEye @ NVC, Geir & Kate Jorhahl, Free Lecture, Location TBA, 6:00pm, April 21 • NVC Wind Ensemble Concert, NVC PAC Main Theater, 3:00pm, April 24
May 2016
• NVC Jazz Band, Cool Jazz, NVC PAC Main Theater, 8:00pm, May 13 • NVC Orchestra Concert, NVC PAC Main Theater, 3:00pm, May 15 • Napa Valley College Foundation Quarterly Meeting, McCarthy Library Community Room,
4:00pm-‐6:00pm, May 18 Resource Development New and Upcoming Grant Opportunities & Awards
o No new grants to report
Current Student Club Fundraising Activities (on and off campus) • Current club campaigns (donations received by DAS):
o AAUW (for outreach to young women studying in the STEM fields) o Psych Tech Cohort (for commencement related expenses) o Napa Valley College Tennis Club (for physical improvements to the tennis courts)
! Identified as community beneficiary of 2015 Silverado D1 Men's Invitational Tennis Tournament at Silverado Country Club (anticipated donation of $3,000), September 10-‐13
OIA Active District Auxiliary Services Direct Appeal Campaigns
o Wine Country Hospitality Symposium 2016 o Storm Athletic Teams NOTE: 2015 NVC Storm Classic Golf Fun Day at Chardonnay Golf Club on
September 25 has been postponed, new date pending o NVC Performing Arts Programs o Viticulture and Winery Tech o Shakespeare NV (direct appeal letter anticipated for late April 2016) o NV Writers’ Conference o SBDC YEP Program o NVC Tennis Court Improvements
Napa Valley College Foundation
• NVC Foundation Endowment o Account balance as of August 31, 2015: $7,578,204 (please note: this figure includes
both temporarily restricted and permanently restricted/formally endowed funds) • New Endowed Fund
o Jack Leggett Memorial Fund (for support of NV Writers’ Conference) • Scholarship Fundraising Events
9
o Run for Renfrow! Fundraising Fun Run/Walk organized by the NVC Student Veterans Organization benefiting the NVC Foundation Patti Renfrow Memorial Scholarship Endowment, starts at NVC Track, $10 registration fee, kids under 13 FREE, payable at run/walk check-‐in, for more info contact Maricel Ignacio, [email protected], 9am-‐Noon, Saturday, November 21
o NVC Visual Arts Department Silent Auction & Reception, Visual Arts Center Gallery (3700 Building), show will run Nov. 30-‐Dec. 4 and conclude with reception and sale of works in support of an NVC Visual Arts Department Scholarship for NVC Art Student from 4-‐6pm on December 3
Additional Upcoming Calendar Dates of Note at Napa Valley College For more detailed information, please visit www.napavalley.edu
October 2015 • Priority Registration, Priority A (45 to 100 units), October 27 • Priority Registration, Priority O, October 20
November 2015
• Priority Registration, Priority B (30 to 44.9 units), November 3 • Priority Registration, Priority C (15 to 29.9 units), November 10 • Veteran’s Day, Campus Closed, November 11 • Priority Registration, Priority D (0 to 14.9 units), November 17 • Priority Registration, Priority E (New Students-‐Completed SSSP), November 24 • Thanksgiving Recess, Campus Closed, November 26-‐27
December 2015 • Priority Registration, Priority F (Returning Students), December 1 • Priority Registration, Priority G (Walk-‐in and High School Students), December 8 • Fall Recess, Campus Closed, December 21-‐January 1
January 2016
• Martin Luther King, Jr. Day, Campus Closed, January 18 • First Day of Classes Spring 2016, January 20
February 2016
• Washington’s Day, Campus Closed, February 15
May 2016 • Memorial Day, Campus Closed, May 30