strategic database research telemarketing services
TRANSCRIPT
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WHO WE ARE
• SDR is a boutique telemarketing firm specializing in hospitality and tourism
• A staff of 25 highly trained interviewers
and 3 data analysts • We develop customized call programs
that support an organization’s sales initiatives
• Founded in 1996
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TRAINING & QUALITY ASSURANCE
• Interviewers go through in-depth training on all projects including benefits, power statements and scripts
• Standard reporting and recording of data allows for quality checks and detailed data analysis in real time
• Every call is accounted for and each lead is pre-qualified by SDR prior to client submission
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TECHNOLOGY
• Automation provides speed of execution and call volume
• 30-35 dial attempts per hour,
per interviewer • System flexibility allows for
instant changes based on client’s needs
• Built in quality assurance
measures
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CORE SERVICES
• Lead Generation • Sales Missions/Appointment Setting • Event Recruitment • Backyard Business Builder™
• Database Cleanse and Development
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LEAD GEN
• GROW your sales pipeline and increase lead volume quickly
• IDENTIFY true decision makers
within an organization • TAP into new verticals and emerging
markets quickly
• TARGET feeder market cities
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Reality: No One Likes Cold Calling
Reality: No One Likes Cold Calling
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BENEFITS OF LEAD GEN
• Create revenue from new sources • Update contact information and add
new contacts to your database • Avoid wasting valuable time calling
contacts that haven’t expressed a need for your product or those without the budget to acquire them
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PROGRAM REPORTING
Data Based on Actual Program Results
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APPOINTMENT SETTING/SALES BLITZ
• Targeted approach to set pre-qualified appointments in a key feeder city/cities of choice
• An excellent way to uncover NEW
accounts and immediate business opportunities
• Allows the internal sales team the time to focus on high level prospects
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EVENT RECRUITMENT
• Develop and implement a program to ensure peak attendance at road shows, receptions and in-market FAMS
• Reduce no-shows and increase
overall event return on investment • Provide customized support for post-event follow-up
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BACKYARD BUSINESS BUILDER™
Backyard Business Builder™-Limited Service & Extended Stay Brands • Create a targeted database for individual
“need” hotels consisting of top employers and key demand generators locally
• Drive immediate business for
corporate/individual business travel • Uncover new business opportunities and
further saturate current accounts
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DATA CLEANSE/DATA BUILD
• Create, build and customize a new database targeting specific industry segments and verticals
• Expand a company's marketing range
by adding new contacts, and geographic and vertical segments to existing files
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ADDITIONAL SERVICES
• Direct Mail/Email/Webinar
Follow Up • Trade Show Support • Market Research/Customer
Surveys • Inbound 800#, Inquiry and
Fulfillment services • Mystery Shops
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Peter Miller, President Strategic Database Research 561-395-8807 ● [email protected] www.strategicdatabase.com