strategic foresight and museum engagement. bev dywan

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Enter Engagement Thinking about museums and visitors

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Using trends in strategic foresight analysis, potential or actual museum engagement strategies for visitor engagement

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Page 1: Strategic foresight and museum engagement. bev dywan

Enter Engagement

Thinking about museums and visitors

Page 2: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Topic: Museum relevancy and

visitor engagement options

• Interesting tech, social and educational trends

• Museum-related examples• Q+A, your insights

Page 3: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Bev Dywan

• Worked in museum exhibit design from

1984 – 2009, mainly in experience design

• Received a Master’s degree in

Strategic Foresight and Innovation

Page 4: Strategic foresight and museum engagement. bev dywan

about museums and visitors

You

• Education?

• Design?

• Social Media?

• Other?

Page 5: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• What is strategic foresight?and why on earth am I talking about it?

• Looks at complexity of issues, combining design/business and future thinking- through deep analysis, holistically- bigger problems within the ecosystem

• Find meaning through environmental scans to find *sparks*

Page 6: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• What is strategic foresight?

• Human elements driving solutions• Opens up to ‘what is a possible future?’

Page 7: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current tech trendsBLUETOOTH STICKERS

Page 8: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current tech trendsAUGMENTED REALITY

Page 9: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current tech trendsAPPS FOR SIMULTANEOUS TRANSLATION

Page 10: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current tech trendsLIVE TRANSCRIPTION

Page 11: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current tech trendsOPEN BROADCAST STREAMING

Page 12: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current tech trends3D SCANNING AND PRINTING

Page 13: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current uptake3D SCANNING AND PRINTING

Page 14: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current tech trendsGAMING

Page 15: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Current uptake

The Cleveland Museum of Art• “Local projects”Created game-likeinteractives within the museum

Page 16: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current tech trendsINDOOR GPS

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about museums and visitors

• Current tech trendsNORMALIZATIONOF THESMART PHONE

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about museums and visitors

• Current biz trends

TRANSPARENCY

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• Current uptakeTRANSPARENCY

Page 20: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current education trends

BYODs, iPADs, MOOCs, GAMIFICATION & SOCIALIZATION, CROWDSOURCING CONTENT

“Culture eats strategy for breakfast”- go to where the culture is

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about museums and visitors

• Current education trendsMOOCs

Page 22: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current social trendsRESISTANCE TO INEQUITY

Page 23: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current social trendsRESISTANCE TO OPPRESSION

Page 24: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current uptake Museum of London

Page 25: Strategic foresight and museum engagement. bev dywan

about museums and visitors

• Current education trends• Gamification

Page 26: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Current social media – on Facebook

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about museums and visitors

Possible solutions – Meta Connections

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about museums and visitors

Current museum trendsBrand

• trust

“On the Internet, no one knows you’re a dog.”

Page 29: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Current museumBRAND

Page 30: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Traditional museumBRAND

Page 31: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Museum org chart

Page 32: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Museum influencerNINA SIMON

COMFORT,

VISIBILITY,

PUBLIC VALUE

Page 33: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Current museum trendsNINA SIMON: change to museum brand

1.Clarity on the brand and what the institution is, and wants to portray

2.Buy-in from every level of the museum – the Board to the cafeteria staff

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about museums and visitors

Current museum trendsBRAND

Page 35: Strategic foresight and museum engagement. bev dywan

about museums and visitors

Current museum trendsSOCIAL MEDIA

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about museums and visitors

Future museumBRAND

Page 37: Strategic foresight and museum engagement. bev dywan

about museums and visitors

[email protected]