strategic foresight and museum engagement. bev dywan
DESCRIPTION
Using trends in strategic foresight analysis, potential or actual museum engagement strategies for visitor engagementTRANSCRIPT
Enter Engagement
Thinking about museums and visitors
about museums and visitors
Topic: Museum relevancy and
visitor engagement options
• Interesting tech, social and educational trends
• Museum-related examples• Q+A, your insights
about museums and visitors
Bev Dywan
• Worked in museum exhibit design from
1984 – 2009, mainly in experience design
• Received a Master’s degree in
Strategic Foresight and Innovation
about museums and visitors
You
• Education?
• Design?
• Social Media?
• Other?
about museums and visitors
• What is strategic foresight?and why on earth am I talking about it?
• Looks at complexity of issues, combining design/business and future thinking- through deep analysis, holistically- bigger problems within the ecosystem
• Find meaning through environmental scans to find *sparks*
about museums and visitors
• What is strategic foresight?
• Human elements driving solutions• Opens up to ‘what is a possible future?’
about museums and visitors
• Current tech trendsBLUETOOTH STICKERS
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• Current tech trendsAUGMENTED REALITY
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• Current tech trendsAPPS FOR SIMULTANEOUS TRANSLATION
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• Current tech trendsLIVE TRANSCRIPTION
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• Current tech trendsOPEN BROADCAST STREAMING
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• Current tech trends3D SCANNING AND PRINTING
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• Current uptake3D SCANNING AND PRINTING
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• Current tech trendsGAMING
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Current uptake
The Cleveland Museum of Art• “Local projects”Created game-likeinteractives within the museum
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• Current tech trendsINDOOR GPS
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• Current tech trendsNORMALIZATIONOF THESMART PHONE
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• Current biz trends
TRANSPARENCY
• Current uptakeTRANSPARENCY
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• Current education trends
BYODs, iPADs, MOOCs, GAMIFICATION & SOCIALIZATION, CROWDSOURCING CONTENT
“Culture eats strategy for breakfast”- go to where the culture is
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• Current education trendsMOOCs
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• Current social trendsRESISTANCE TO INEQUITY
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• Current social trendsRESISTANCE TO OPPRESSION
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• Current uptake Museum of London
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• Current education trends• Gamification
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Current social media – on Facebook
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Possible solutions – Meta Connections
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Current museum trendsBrand
• trust
“On the Internet, no one knows you’re a dog.”
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Current museumBRAND
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Traditional museumBRAND
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Museum org chart
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Museum influencerNINA SIMON
COMFORT,
VISIBILITY,
PUBLIC VALUE
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Current museum trendsNINA SIMON: change to museum brand
1.Clarity on the brand and what the institution is, and wants to portray
2.Buy-in from every level of the museum – the Board to the cafeteria staff
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Current museum trendsBRAND
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Current museum trendsSOCIAL MEDIA
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Future museumBRAND
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