strategic global user experience

Sushmita DuttGlobal User Experience Presentation: 08/14/2012

[email protected]

www.novel-ebiz.com

mailto:[email protected]

Content:

- What is Strategic Global Experience- What is User Interface- The key terms: User Experience, User Interface, User Interaction- Strategic User Experience Examples- Strategic User Experience - Local- Strategic User Experience - Global- Strategic User Experience - Global Imageries- Strategic User Experience - User driven Global Settings- Strategic User Experience in a nutshell- Strategic User Experience Goals- Strategic User Experience Goals in Global Context- Strategic User Experience - The Ultimate Goal

Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 1©

Strategic User Experience is a planned process to deliver User Interface over a technology platform to accomplish desired user tasks. Tasks related to global perspective

are Strategic Global User Experience.

What is Strategic Global User Experience

Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 © 2

• Any surface a person interacts with is a User Interface

• In technology terms, User Interface is defined as – the way a person interacts with a computer or any electronic device to experience a desired task

What is User Interface ?

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 3©

Device Web Gadget Mobile Touch-screen

• User Experience

• User Interface

• User Interaction

So, the key terms are:


Where does Strategy

fit in here ?

A Strategic User Experience Case: Screen 1

©Author: Sushmita Dutt - Global User Experience Presentation: 08/14/2012 5 ©

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StrategicUser

Experience



Courtesy: Google Doodles celebrating Olympics 2012



Courtesy: Google Doodles celebrating Olympics 2012

Google Doodles are created for Global

Environment delivering meaningfully satisfied

Global User Experience through easily

recognizable interactive imageries

A Strategic User Experience Case: Local


Courtesy: Marketplace.com

Personalized, User-Centric Tasks

strategically positioned for a local

market home buying

user experience

A Strategic User Experience Case: Global


Country/Region/Language

Selection from any place is

A Global User Experience

Courtesy: IBM.com

A Strategic User Experience Case: Global


This public library user interface

promoting multi-cultural

diversity, delivers global user

experience

Courtesy: cincinnatilibrary.org/resources/

A Strategic User Experience : Global Imageries


Imageries like these

icons relate well to

strategic global user

experience.

A Strategic User Experience Global Settings


Many user-centric software applications and

tools help create global settings for strategically

personalized global user experience. Two

examples here : (L) A drawing tool user interface

(R) Windows customizable calendar.

Strategic User Experience: In a nutshell


Here is something for you…

Strategically peal to experience it…

Feel good aboutthe experience…

Strategic User Experience is as simple as 4 strategically

driven messages delivered to the user …

And then talk about it …

Strategic User Experience Goals


Build Trust

Trust co-relates to

Brand Loyalty

Brand Loyalty is a

Shared experience

over Social Network

ComplementsStrategic

Business Goal

Strategic User Experience Goals in Global Context


Addresses Cultural Pluralism

Provides Internationalization Supports

Addresses Expanding Markets

ComplementsStrategic Business Goals for

Global Approach

Finds prospects in emerging middle class

under heavy influence of satellite television

leading to the rise of consumerism

Strategic User Experience in Global Context


The IBM Institute for Business Value

surveyed over 3,800 consumers in six

countries and propose that today's

digital consumer needs to be served

with An Integrated Experience On

Demand.

Media and entertainment companies

have to reshape their customer value

proposition and redefine their operation

model finding new ways of developing,

distributing and monetizing their

product in order to remain competitive.

Strategic Global User Experience: The Ultimate Goal


The Ideal Scenario:

One world. One Target. One Unified

Communication. Are we there yet?

Sushmita DuttAssociate Director, Novel-eBiz,

Consultant: Strategic User Experience and Information Architecture for Enterprise Web, Mobile, Touch-Screen and Digital Media Applications

[email protected]

www.novel-ebiz.com©

mailto:[email protected]

strategic global user experience

Technology