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IndiaConnect USA

In pursuance with IBEF’s objectivesof building positive economicperceptions for India globally, aseries of roadshows,“IndiaConnect– USA”, was organised across 5major economic centres in April2005 to highlight the “India Story”.The event served as an effective“Nation Branding” platform tofurther strengthen the positioningof India as the world’s fastestgrowing free market democracy.The core messages that werecommunicated through the eventrevolved around the ongoingreforms, promotion of businesspartnerships between the twocountries, the emergence of theyoung Indian consumer classfuelling demand and driving growth,the positive scenario in the retailfinance sector and emerging trendsfor the future among others.

Over 2500 policy makers, academicand business leaders, mediapersons and students wereimpacted through the road shows.There was an exponential growthof information seekers on the IBEF website. Over 60,000 visitorslogged in during the ten-day printcampaign. Organisations such asthe Chamber of Commerce,ThinkTanks, Fortune 500 companies,corporate bodies of all sizesincluding financial institutions,Media and PR companies tookkeen interest and strongengagements were established

STRATEGICINITIATIVES

1. Finance Minister P Chidambaram in Chicago

2. Minister Kapil Sibal with Jim Rottsolk, CEO, Cray Computer and others

3. Minister Kapil Sibal delivering the keynote address in Seattle

4. CII CEOs’ Delegation with Senator Hillary Clinton in Washington DC

5. Silicon Valley icon Vinod Khosla with Minister Kapil Sibal

6. Scott Bayman, President & CEO, GE India addressing a symposium in Chicago

IndiaConnect USA

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with several of them.There was a marked increase in the requestsfor facilitation through IBEF andseveral companies decided toincrease their ‘stake’ in India.

CBC-IBEF India UK BusinessLeaders Forum

The India Brand Equity Foundationsupported the CommonwealthBusiness Council in theorganization of the India UKBusiness Leaders Forum 2005 on June 20-21 in London. IBEFpublications and CDs weredisplayed and distributed and the IBEF India film was screened to the 175 – 200 delegates whoparticipated in the Forum. IBEF led an advertisement campaign in the Financial Times of the UKprojecting the business image andskills of India.

Mr. Kapil Sibal, Minister for Science & Technology and OceanDevelopment was the chief guestat the inaugural session held at theInstitute of Directors. Minister Sibalhad a closed door interaction withdistinguished leaders of Britishindustry, which included Sir EvelynRothschild, Chairman, ConcordiaBV, Chris Rowlands, Head of GroupMarkets, 3i, Mike Low, Director,British Standards Institute, StewartCarmichael, CIO, Merill Lynch,The Rt Hon Lord Walker,ViceChairman, Dresdner KleinwortWasserstein and Mr Jan du Plessis.

A day-long conference followed on the 21st of June which includedfocused sessions on InvestmentMarket and Strategy in India andother key sectors. Stalwarts fromIndian industry addressed delegatesand engaged with them in theindustry sessions.

Minister Kapil Sibal addressingthe India-UK Business Leaders’ Forum

Advertisements from IBEF’s Brand India campaign in USA and UK, April - June 2005

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India at ADB Board ofGovernors Meet, Istanbul

IBEF partnered with the Ministry of Finance to organise theAdvantage India presentation which was attended by over 250delegates. IBEF also managed theIndia Booth which announced the 39th Annual Meet of the ADB Board of Governors heldin Hyderabad in May 2006.Dr Naresh Trehan,Trustee,IBEF participated and made a presentation at this meeting.

India Economic Summit 2005

IBEF participated as a ‘Partner’ atthe India Economic Summit 2005held from 27th November 2005 to 29th November 2005 in NewDelhi.The Summit was addressedby the Prime Minister, Commerce& Industry Minister, FinanceMinister and Deputy Chairman of the Planning Commission,and a host of other ministers.

• IBEF’s ‘Brand India’ film was played at the opening sessionwith Finance Minister of India

• Several IBEF Trustees spoke at the India Economic Summit.

• IBEF publications and CDs weredistributed as part of the officialdelegate packs.

• Visits of 7 foreign journalistsfrom South Africa, Switzerlandand Singapore were organisedduring the summit.

• IBEF hosted a dinner for all the delegates on behalf of theCommerce & Industry Ministeron 28th December, 2005.

Ashok Saikia, Rakesh Mohan, Sunil KantMunjal and Dr Naresh Trehan (seen L to R)at ADB Board of Governors Meet, Istanbul

Minister Kamal Nath addressing guests at the Dinner hosted by IBEF at Purana Quila duringIndia Economic Summit 2005

The India Booth at ADB Board of Governors Meet, Istanbul

Prime Minister Dr Manmohan Singh addressing India Economic Summit 2005 at New DelhiAlso seen (L to R) Colette Mathur, Director - WEF, Minister Kamal Nath and Prof KlausSchwab, Founder Chairman,WEF

India Everywhere at Davos 2006

IBEF played a key role in thesuccessful “INDIA EVERYWHERE”campaign that left its mark onglobal business at the AnnualMeeting of the World EconomicForum in January.

• Adopting a 360 degree approach,the campaign built up everydimension of the “India Story”,helping establish a platform to take India to the world.

• The campaign was well balanced,with glitter backed by substance.Equal concentration was madeon ensuring delegate impactthrough on-the-ground events in Davos, outdoor and printpublicity, and well co-ordinatedmedia interaction with Indianpolicy makers and CEOs.

• IBEF developed the project logoand overall branding plan and ran an outdoor and print mediacampaign

• IBEF gifted iPod Shuffles withspecial India branding, packagingand pre-loaded Indian music to delegates.

• IBEF also partnered with RPGSaregama to gift a specially created, packaged and branded4-CD pack containing the best of Indian instrumental music.

• As part of its PR strategy IBEFfacilitated coverage of the Indianparticipation and its initiatives by global media present inDavos.Towards this IBEF alsosponsored a special breakfastinteraction between Indianministers and global media,organised by Global Agenda,

The Brand India billboard welcoming delegates to Davos 2006 at Zurich Airport

India Everywhere posters at Zurich Airport

India Everywhere posters on a street in Davos

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Minister Kamal Nath in discussion with a delegate at Davos 2006

Shiamak Davar and his troupe livening up the India Grand Soiree at Davos on January 28

‘Brand India’ buses during Davos 2006

A double spread advertisement in the New York Times of February 1, 2006 showcasing India Everywhere, Davos 2006

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This was the most ambitious, artful and extravagant branding exercise called ‘India Everywhere’ and in Davos, it was literally that.

India Today, February 13, 2006

India Everywhere advertisement in Financial Times, International Herald Tribune and Wall Street Journal

IBEF provided editorial and advertising support to a special India Supplement of ‘Global Agenda’, the magazine of the WEF Annual Meeting

the official magazine of theWorld Economic Forum’s Annual Meeting.

• IBEF partnered Global Agenda,in bringing out a special IndiaSupplement which wasdistributed to all delegates.

• IBEF developed and managed the India Everywhere website,www.indiaeverywhere.com

The positioning of India as “FastestGrowing Free Market Democracy”helped draw attention to a keycompetitive advantage thatinvestors often take for granted.Long-term growth, as manyinternational experts andeconomists have asserted, will be achieved in an “enabling” andlegitimate democratic environmentthat supports participation and encourages entrepreneurship.

Here are some highlights of thepost-Davos effect:• Harvard Business School is doing

a Case Study on the projectwhich will form part of the MBA curriculum

• Knowledge@Wharton profiled“India Everywhere”

• The world’s leading magazinesand news dailies – Time, BusinessWeek, Financial Times, New YorkTimes, Bloomberg, CNBC, BBCetc – ran positive profiles of the“India Everywhere” project

Spotlight on India: Newsweek cover story of March 6, 2006

Limited edition Brand India iPod Shufflespresented to delegates at Davos 2006

India Today endorses IBEF’s business brandingfor India

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India Everywhere Davos 2006: Campaign advertisements and coverage in India Today

• India Today did a cover story onthe project terming it the “mostambitious, artful and extravagantbranding exercise in the historyof the country” “Newsweek”and “The Economist” both rancover stories on India makingpositive references to the Indiacampaign at Davos.

India Partner Country atHannover Messe 2006

IBEF was assigned the keyresponsibilities of organizing theIndo-German Business Summit and overall brand building andcommunication for the IndiaPartner Country programme at Hannover Messe 2006.

• IBEF developed the PartnerCountry logo that was launchedby the Honorable Minister ofCommerce & Industry at a pressmeeting on 3rd November inNew Delhi.

• IBEF developed the ‘India PartnerCountry’ literature for distributionat the Hannover Messe pressconferences in India.The literaturewas also sent to various IndianMissions all over the world.

• IBEF organised the Indo-GermanBusiness Summit with BDI and the opening ceremonypresentation with ICCR.

• The overall media plan for IndiaPartner Country coveringoutdoor and print media wasprepared in consultation withHannover Messe AG.Thecampaign kicked off on March 30 with advertising and editorialcoverage in the Technology & Innovation Special issue ofGermany’s leading businessmagazine – CAPITAL.

Minister Kamal Nath launching the Hannover Messe 2006 Partner Country logo

Spotlight on India:Wirtshafts Woche cover story, February 2, 2006

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• IBEF organised visits byEuropean journalists to Indiaunder its Experience IndiaProgramme.This was done inconsultation with Indian missionsand posts in Europe.

• Mr Darshan Singh,Trustee, IBEFwas at the Hannover Fair andparticipated in various events.

IBEF in Australia 2005

Australia has emerged as a prioritymarket for Indian business andindustry. In August, a three memberIBEF team participated in a seriesof initiatives aimed at strengtheningbusiness relations with Australia.

• Forbes Annual Global CEOConference:The latest issue of Forbes Asia edition with its cover story titled “Return of India” welcomed the threemember IBEF team to Sydneyled by Suhel Seth,Trustee, IBEF.The team interacted with CEOsfrom all over the world,presenting the India perspectiveand highlighting opportunities.

• India Reception in Sydney:IBEF partnered with the HighCommission of India in Australiato host a reception on August29, 2005, in Sydney to welcomeparticipants at the Forbes AnnualGlobal CEOs’ Conference.

• Meeting with the Forbes Group:IBEF representatives met witha Forbes group of five officialsled by the Forbes Asia PacificPresident, Mr WilliamAdampoulous.

• Meeting with Invest Australia:On the sidelines of the ForbesConference, Mr Ajay Khanna,CEO, IBEF met with Garry

Draffin, CEO, Invest Australia, theAustralian Government agencythat helps internationalcompanies build their businessesin Australia. Invest Australia, leadsponsor for the ForbesConference in Sydney expresseda desire to build an associationwith IBEF.

IBEF in Australia 2006

• IBEF participated in two businessseminars in the Cities ofMelbourne and Ballarat onMarch 23, 2006, and March 24,

2006, respectively. Over 200representatives of Australianbusiness and industry in each of the cities attended theseseminars. IBEF’s Brand India film was screened at both theseminars and IBEF publicationsand India CDs were distributedto delegates.

• IBEF was invited by theOrganising Committee of theCommonwealth Games 2010Delhi (OCCG), to collaboratewith it in the organization of theDelhi Gala night on March 23,

Invitation to the Delhi 2010 Gala Night, Melbourne, March 23, 2006

IBEF Support to the IITGlobal Alumni Conference in Washington

IBEF supported the Global AlumniConference of the Indian Instituteof Technology (IIT) held inWashington in May 2005.As part of its support IBEF provided the organisers with content on India-US trade, US companies in India, India’s economic reformsprocess, the Indian middle class and consumer markets, fordeveloping the conference agenda.In addition to this, IBEF Indialiterature – sectoral reports,CDs, and other publications weredistributed at the conference.The IBEF India film was also played at the plenary and was well received by the delegates.

IBEF Support to the“Investing in India”Conference at ChicagoGraduate School of Business

In keeping with its strategy tosupport India-centric conferencesand events globally, IBEF supportedthe first-ever India Conference atthe University of Chicago GraduateSchool of Business.As part of its support IBEF provided theconference organisers with IBEFliterature such as sectoral reports,the India NOW magazine and theIndia InfoPack CDs. IBEF alsoplaced an advertisement in theconference brochure distributed to all delegates and speakers at the well-attended conference.

IBEF Support to FMS Fiesta

IBEF provided support to theannual festival of the Faculty of Management Studies, University of Delhi with material fordelegation kits, including India

2006 at the Melbourne TownHall. OCCG was assisted by IBEFin providing a list of Australianbusinesses to be invited on theoccasion, logistics and menuarrangements for the evening.IBEF is now in discussion withOCCG for Branding Delhi for2010 Games.

• The visit was useful in reinforcingthat Australian industry andbusiness is extremely keen onthe Indian market and forgingnew business ties.The interestspreads across sectors, althoughthere is an expressed interest in IT, biotechnology, healthcare,education and manufacturing.In fact the City of Melbournewould be leading a businessdelegation to India in September2006 and has requested thesupport of IBEF in both planningand managing its programme.

IBEF Partners AIESECInternational Congress 2005

AIESEC is the world’s largestyouth-run non-profit organisation.Spread over 84 countries AIESEC is a meeting-point for students andorganisations and is instrumental in developing future businessleaders.The AIESEC WorldCongress, a congregation of youthleaders from over 90 countriestook place in India for the firsttime in AIESEC’s 55 years ofhistory.The event saw leadershipfrom major global companies takingpart in the congregation asspeakers, facilitators and sponsors.As part of the sponsorship, IBEFreceived extensive benefits, whichincluded prominent logo visibility at all major events, a booth in thevenue foyer, a booth at the globaltalent fair and IBEF literature in thedelegate kits.

NOW magazines and Brand IndiaCD packs.

IBEF Sponsorship of SAJAAnnual Convention,New York City

IBEF was a Gold Sponsor of the11th Annual Convention of theSouth Asian Journalists Association(SAJA) held in June 2005. SAJA is a professional networking groupof over 1000 journalists of South Asian origin based in the US and Canada.

As the Gold Sponsor for the event,the benefits accrued to IBEFincluded acknowledgement at allmajor sessions and convention-related events, IBEF India CDs andbrochures were the only sponsorliterature included in the delegatebags distributed during registration,IBEF logo on the stage backdropand the programme of theconvention and the IBEF websitebanner at the GALA dinner on18th June attended by over 750journalists.

Website Audit forDepartment of Commerce

Following a special request by the Department of Commerce,Ministry of Commerce & Industry,IBEF carried out a detailed audit of the website of the Departmentof Commerce and suggestedmeasures to improve the overalldesign, content layout andnavigation.

Training Programme for Indian Foreign ServiceOfficers

IBEF’s CEO took a special sessionon “Brand India” as part of the IFS Officers training module.

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Celebrating India in Singapore, 2006

IBEF partnered the Indian HighCommission in Singapore in thisweek long series of business andcultural events organised to markthe first ministerial review of theIndia Singapore ComprehensiveEconomic Co-operationAgreement. IBEF mounted anextensive outdoor and print mediaadvertising campaign and alsoprovided customised IndiaInformation CD Packs fordelegates at all business events.

Advertisement from Celebrating India 2006 campaign in Singapore, March 2006