STRATEGIC INITIATIVES UPDATE

Dale Stinton, CEO

REALTOR® eCommerce Network (n/a)

Implementation began in 1999

eCommerce

• 2014 volume $700,000,000• 3 million transactions/year• All major credit card companies• Conservative estimated annual

savings (3%) translates to $20mm plus/year

Paid from Annual Dues $ -0-

SentriLock Buy-Back (SCI and SUB)

SentriLock

Acquired 100% Ownership in 2011• Produced One Millionth Box in 2014• 30% Market share (target was 15%)• Serving 305,000 Professionals in 286

Boards• SentriLock Financing & Credit

Union Financing available• Royalties & Sponsorships to NAR

$350,000Paid from Annual Dues $ -0-

Commercial Partnership (SCI)ePropertyData (ePD)

Now Known As …Xceligent

Merged with Xceligent in 2012• One Board Seat• Competitive National Commercial Listings

Platform• 25,000 Commercial users in 46 markets• Commercial Search – 430,000 listings

Paid from Annual Dues $ -0-

Domain Dominance (SCI)Implementation began in 2006

Now Known As …Top Level Domains

.Launched October, 2014

.REALTOR 100,000+ Domains Secured.REALESTATE (tbd).MLS (tbd)

Paid from Annual Dues $ -0-

Credit Union (SCI)Implementation began in 2007

Now Known As …REALTORS® Federal Credit Union

(RFCU)(A Division of Northwest Federal Credit Union)

• 345 State/Local Association Accounts• Membership Participation – 12,000 mbrs• New Credit Card offered November, 2014• 2014 Loans to REALTORS® - $17.6m• 2014 Loans to Brokers, Associations - $7.8m• 2015 Royalties/Sponsorships to NAR $575,000

Paid from Annual Dues $ -0-

Membership System Alternative (SCI and SUB)

Implementation began in 2011

Now Known As …RAMCO

• Signed Contracts -132 Associations

• Representing 243,000 Members• Annual Growth – 25%/yr• Customer Support Satisfaction

Rating – 94%

Paid from Annual Dues $ -0-

REBAC (SUB)

Now Known As …Center for Real Estate Education/ REALTOR® University (CSRE/RU)

(1997/2010)

Paid from Annual Dues $ -0-

• REBAC 29,000 Members

• SRES 13,600 Members

• GREEN 4,150 Members

• ePro 37,500 Members

• SFR 53,000 Members

• BPOR 5,500 Members

• MRP 3,300 MembersREALTOR®

University• 22 Masters Degrees

Conferred• 70 Students Currently

Admitted• Accreditation (2016)

Consumer Outreach-Public Relations (SCI)

Implementation began in 2009Consumer Advertising Campaign/

HouseLogic / RET Radio• 3.9 billion impressions annually• HouseLogic – 1 million visits/mo,

350,000 Social Media Followers• RET Radio - 176 major markets, all 50

states- 1.5 million listeners/mo- 300,000 digital listeners/mo

Consumer Outreach – Political (SCI)

Implementation began in 2012

Now Known As …Consumer Outreach Campaign

• 3 billion emails/web ads annually to 75 million Home Owners

• REALTOR® Party Consumer Database – 7.3mm Consumers (target was 10% of homeowners)

• Last Call-For-Action 150,000 members, 603,000 consumers

NewCo (Technology Venture) (SCI and SUB)

Implementation began in 2009Now Known As …

Second Century Ventures (SCV)

• Direct investment in 4 companies• 23 REach (incubator) companies• Over 1,200 companies evaluated• Return on Investment – 635%

Paid from Annual Dues $ -0-

National RE Gateway Information (SCI and SUB)

Implementation began in 2010

Now Known As …REALTORS® Property Resource

(RPR)

• 634 MLS / 882,000 Members• 84% of all active Residential Listings• 99% of Public Records/Tax

Assessment Data• Mobile APP surpassed 100,000

downloads• Usage ranges from 2% to over 40 %

Paid from Annual Dues $ 22

TRANSLATING ALL OF

THIS TO‘THE BIG PICTURE’

THE ‘REALTOR®’ BRAND

3.6B 20055.0B 2015

30% 1980

50% 2013

90% 2014

MY MESSAGE TO YOU:

YOU ARE THE BEST- DON’T LET ANYONE

TELLYOU DIFFERENT

One Ship Drives East And Another Drives West With The Self-Same Winds That Blow

“Tis The Set Of The Sails And Not The Gales

Which Tells Us The Way To Go.”David McCulloush ‘The Wright Brothers’

8 Years Ago You Set Our Sails

And We Took Many Journeys_______

We Now Ask You ToSet Those Sails Again!

Thank You