strategic management
DESCRIPTION
STRATEGIC MANAGEMENTTRANSCRIPT
Strategic management
Prepared By: Sreekumar Nair
Roll No: 13069
SUNIL PRASAD17/02/2014
What is strategies
Plan for how an organization will do what
it’s in business to do, how it will compete
successfully, and how will attract and
satisfy it’s customers in order to achieve its
goals.
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Strategic Management
What manager do to develop an
organization’s strategies.
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Corporate strateies
An organization strategy that specifies what businesses a company is in wants to be in and what it wants to do with those business.
Multibusiness corporation
Strategic Business
Unit1
Research and
DevelopmentManufacturing
Strategic
Business
Unit 2
Marketing Finance
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Type of corporate strategies
Growth Strategies
Stability Strategies
Renewal Strategies
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Growth strategy
A corporate strategy that’s used
when an organization want to
expand the number of markets
served or products
offered, either it’s current
business or through new
business.
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Stability strategies
A corporate strategy in which
an organization continues to do
want it is currently doing.
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Renewal strategies
A corporate strategy designed to
address declining perfomance.
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Five Forces Model
Threat of new entrants:
New competitors will
come into the industry.
• Threat of substitutes:
Other industries’
product can be substituted for our
industry’s products?
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Five Force Model
Bargaining power of buyers:
How much bargaining
power do buyers have?
Bargaining power of supplies:
How much bargainging
power do suppliers have?
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Five Force Model
Current rivalry:
How intense is rivalry among
current industry competitor.
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