LOWE’S HOME IMPROVEMENT Sarah Lee Shan Yun Strategic Management Fall 2016

NOTION 1

•  Insight: the home improvement industry in urban areas is powered by the people via strong interpersonal connections

•  Idea: create a web blog / platform for DIY home-improvement tips (life hacks)

•  Reason to believe it will deliver: by creating a way to connect urban consumers with the brand directly, Lowe’s will have a strong chance of earning brand loyalty through a network of online and offline connections made from consumer to consumer

NOTION 2

•  Insight: Maintenance and repair operations personnel make up a big percentage of home improvement goods sales in urban areas

•  Idea: create a special line of home improvement goods for maintenance and repair operations personnel

•  Reason to believe it will deliver: the line targeting skilled personnel will help to attract a big percentage of the maintenance ops market segment which would give Lowe’s a focus advantage

NOTION 3

•  Insight: if a big-box retailer like lowe’s can create an effective last mile strategy, they can win the race in the consumer war much quicker than without it

•  Idea: create a return policy for if your equipment / tool package does not solve your issue, you may return it within reasonable quality standards

•  Reason to believe it will deliver: this idea makes sure that the product delivers customer needs, not just fulfill a point-of-sales purchase which may have been a human error or waste of resources for the consumer