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The slides are from Global Strategic Management class, SFSU. Our group picked MTV business to analyze its strategy in the United States and in the United Kingdom.

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Page 1: Strategic Management: MTV
Page 2: Strategic Management: MTV

UKOPPORTUNITIES

Change of culture and technologyexpanding to online & mobile channels

High barrier of new entrantsmaintaining its market share

Low government & competitive globalization drivers

1

2

3

THREATS

1

Local rivals2loosing some market share

Different local tastes3need adaptation

The fast changing pace of technology4many substitutes

THREATS

Specific Laws and Regulations1

Local rivals2loosing some market share

Different local tastes3need adaptation

The fast changing pace of technology4many substitutes


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