strategic management of tcs

7/29/2019 Strategic Management of TCS

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PRESENTED BY:AMRUTHA S.S4 MBA


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Leading IT company of Asia

Established in 1968 industry : IT services, IT consulting

Headquarters: Mumbai, Maharashtra, India

First IT Company to cross US$ 3 Billion mark in revenues

Works equally well in International & Indian Market

Operates from 164 offices in 34 countries

Over 83,500 employees from 60 nationalities

Over 985 active clients

6 out of Top 10 US Fortune companies are TCS clients


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Consulting

IT Services Business Process Outsourcing

Infrastructure Outsourcing

Engineering & Industrial Services

AREAS OF BUSINESS


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INDUSTRIES BEING SERVED BY TCS:

Banking & Financial Services

Insurance

Manufacturing

Telecommunications

Life Sciences and Health Care

Retail

Transportation

Utilities

Entertainment and Media


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GLOBAL UNITS

Africa

Asia (outside India)

Australia

Europe

North America

South America


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HISTO

RY


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1968 : as the "Tata Computer Centre" for the company Tata Group whose main

business was to provide computer services to other group companies.

TCS' first assignments was to provide punched

card services to a sister concern, Tata Steel (then

TISCO).

1970 : Tata Consultancy Services started exporting its services

TCS's first international order came fromBurroughs, one of the first business computer

manufacturers.1981 : TCS set up India's first software research and development center, the

Tata Research Development and Design Center (TRDDC).

1989 : TCS delivered an electronic depository and trading system called SECOM

for SIS Sega InterSettle,Switzerland.


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1999 : TCS saw outsourcing opportunity in E-Commerce and related solutions

and set up its E-Business division with ten people. 2004 : E-Business was contributing half a billion dollars (US) to TCS

2005 : TCS ventured into a new area for an Indian IT services company

Bioinformatics

2006 : TCS designed the ERP for IRCTC

2008 : TCS went through an internal restructuring exercise that

executives claim would bring about agility to the organization.

2011 : TCS entered the SME market with cloud-based offerings

2012 : TCS became the first Indian IT company to cross the 10 billion

dollar revenue milestone.


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STRATEGIC

INTENT


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MISSION

To help our customers achieve their business

objectives by providing innovative, best-in-class

Consulting, IT solutions & services. We shall

make it a joy for all stakeholders to work with

us.

VALUES

Integrity,

Excellence, Respect for the individual,

Continuous learning and sharing,

Leading change


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Ranking Company Name

3 Infosys

6 TCS7 Wipro

9 Genpact10 Tech Mahindra

11 HCL Technology

16 Mastek

19 WNS Global Services

22 Hexaware

26 ExlService28 24/7 Customer

36 Cambridge

40 ITC Infotech

42 KPIT Cummins

46 Patni

53 Zensar54 MindTree

56 Mphasis

62 Aditya Birla Minacs

73 FirstSource Solutions

84 VCustomer


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SWOTANALYSIS


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STRENGTHS

brand name

high quality & price performance

Large pool of knowledge workers

flexibility & adaptability

high growth

large projects

WEAKNESSES

high concentration on developed

economies

Over dependence on US market

least presence in economies like

China, Russia, eastern Europe

OPPURTUNITIES

Global Market

Domestic Demand

E-commerce/E-business

Economical Threat

Technological Threats

Government Interference

Cost

THREATS


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5 FORCESMODEL


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STRATEGIES


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Key enablers forlong term

objective


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Focus on Execution Delivery Excellence Innovation Essential Catalyst for Growth

Talent Management Strong Set of Skills


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Revenue Spread Across Markets


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Presence Across Industries


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Offerings Across Services


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1. Key Account Focus

Transformation Partnership beyond traditional outsourcing Long-term commitment reflecting TCS maturity & leadership

2. Integrated Full Services

3. Global Network Delivery Model GNDMTM

Global Support for Global Customers Competing for significant

Local projects: Strong need for world-class IT support4. Strategic Acquisitions

Enter new geographies / market segments Gain domain / technology expertise Acquire Intellectual property


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STRATEGIC PARTNERS

IBM - Global System Integrator Partner

Oracle - Global System Integrator and Global Certified

Advantage Partner

Microsoft - Global System Integrator Partner

SAP - Global Consulting Partner


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Market Penetration Strategy

Current Markets: USA and Europe

Current Products: ADM, BPO, KPO, consultancy services (in BFSI,

manufacturing and retail) and software products (financial products).

Market Development Strategy

New/Emerging Markets:India, Middle-east and Australia

Current Product:ADM, BPO, KPO, consultancy services (in BFSI, manufacturing

and retail) and software products (financial products).

Product Development Strategy

Current Market:USA and EuropeNew Product:Consultancy and package implementation services in relatively

growing sectors esp.life sciences & healthcare, aviation sector, and KPO services.


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THANKYOU

strategic management of tcs

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