strategic management stratsim
TRANSCRIPT
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8/10/2019 Strategic Management stratsim
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T
he
Bu
zzy
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8/10/2019 Strategic Management stratsim
3/11
T
he
Be
aut
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8/10/2019 Strategic Management stratsim
4/11
T
heBachelor
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8/10/2019 Strategic Management stratsim
5/11
S
coreca
rd
Strategy Map Strategic
Objectives
Performance
Measures
Initiatives
Financial
Increase NetIncomeIncrease StockSales
Increase SalesIncreaseshareholder value
Net SalesStockIssue/Purchase (%)
Increase Salesthrough Marketingand ProductionIncrease StockSales
Competition
Increase MarketShareDominate markets
Increase Market
ShareFocus on NewProduct andUpgrades
Market Share ($
and %)Change inSales/New Product
Advertise New
Product andUpgrades toVehicles
Internal Process
Increase R&DIncreaseAdvertising
Improve CarRatingsIncreaseAdvertising ofProducts
Car Ratings (#)Promotion andAdvertising ($)
Increase UpgradesIncreaseAdvertising
Learning and
Growth
New Product Focus
R&D on NewProduct
R&D Expenditures($)
Increase Spendingon R&D
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8/10/2019 Strategic Management stratsim
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S
coreca
rd
Strategy Map Strategic
Objectives
Performance
Measures
Quantitative
Financial
Increase NetIncomeIncrease StockSales
Increase SalesIncreaseshareholder value
Net SalesStockIssue/Purchase (%)
Increase by 8%Increase by 6%
Competition
Increase MarketShareDominate markets
Increase Market
ShareFocus on NewProduct andUpgrades
Market Share ($
and %)Change inSales/New Product
Increase by 10%Increase by 8%
Internal Process
Increase R&DIncreaseAdvertising
Improve CarRatingsIncreaseAdvertising ofProducts
Car Ratings (#)Promotion andAdvertising ($)
All ratings above 4$140 Million onAdvertising
Learning and
Growth
New Product Focus
R&D on NewProduct
R&D Expenditures($)
$10 Million in R&D(20 Surveys)
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8/10/2019 Strategic Management stratsim
7/11M
argins
Vehicle
Per Unit
Revenue
Per Unit
COGS
Per Unit
Margin
Margin
Pct.
Adv
Promo
Per Unit
Contrib.
Contrib.
Pct.
Bachelor $28380 $22716 $5664 20% $703 $4961 17%
Beaut $33083 $28135 $4948 15% $465 $4484 14%
Boffo NA NA NA NA NA NA NA
Buzzy $31374 $20553 $10821 34% $1414 $9407 30%
Total $30252 $24497 $5755 19% $679 $5076 17%
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8/10/2019 Strategic Management stratsim
8/11N
etInc
ome
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8/10/2019 Strategic Management stratsim
9/11S
tockP
rice
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8/10/2019 Strategic Management stratsim
10/11M
arket
Share
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8/10/2019 Strategic Management stratsim
11/11E
ND!!!
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