strategic marketing planning programs

8/6/2019 Strategic Marketing Planning Programs

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Do you have a Strategic Plan?

Is it focused on your unique market position

(or unique selling proposition)?

Or is it primarily focused on financialsand operations issues?

Strategic Marketing Plans identify your unique position through

the discovery and analysis of your geographic market areas, keytarget customer or member segments, your primary

competitors, and your own strengths and weaknesses.


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Review

Goals and

Plans

Conduct

External

Analysis

Conduct

Internal

Analysis

Complete

SWOT

Assessment

Develop

Strategies

and

Objectives

Develop

and

Implement

Action Plan


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Weve reviewed dozens of strategic

planning books, systems, and web sites.

While all useful, educational, and

insightful, some were not practical, easy

to use, or affordable.

So, in order to fulfill our mission of

bringing our clients creative, thorough

marketing strategies, we developed

Fuchsia Shortcuts.

These interactive worksheets are

part of our Strategic Planning Series

and are designed to help you focus

on one quick element at a time,

keeping you from becoming

overwhelmed by research and data,and to stay honed in on what

matters most those things that

make a difference to your business,

from the inside or out.


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The E-Scan is part of the External

Analysis and identifies key areas

outside of organizational control but

which can impact goal-attainment

and the effectiveness of operational

and marketing strategies.

Fuchsia Shortcuts Environmental

Scan is a four-page worksheet

designed to facilitate listing potential

issues and trends by categories such

as Legal, Economic, Demographic,

and Cultural, then selecting the most

important.


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The Market Analysis, the second

phase of the External Analysis,

identifies your geographic market

boundaries and key target segments

within them through a review of

defining data points.

The Fuchsia Shortcuts Market Analysis

Worksheet includes a template to

work through each of your markets

identifying characteristics such as

Demographic, Social, and Economic.

The worksheet aids in identifying andprioritizing potential target customer

segments for each market and

profiling each high-priority segment.


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The final phase of the External

Analysis, the Competitive Analysis,

identifies and profiles your primary

competitors in order to position

effectively against them.

The Fuchsia Shortcuts CompetitiveAnalysis Worksheet facilitates

brainstorming a list of all possible

competitors by market, segment, and

product, including traditional

competitors, niche players, and new

entrants.

The template provides for profiling

each high-priority competitor by

topic, including Markets, Products,

and Strategies.


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The Internal Analysis identifies key

areas within organizational control

that can impact goal-attainment and

the effectiveness of operational and

marketing strategies.

The Fuchsia Shortcuts InternalAnalysis Worksheet facilitates a

three-page inventory of key internal

resources and capabilities by

category, including Offerings,

Marketing, and Human Resources.


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The SWOT Assessment reviews all of

the internal and external analyses to

discover strengths, weaknesses,

opportunities, and threats.

STRENGTHS are internal factors to be

capitalized upon.

WEAKNESSES are internal factors that

need to be resolved.

OPPORTUNITIES are external factors

to be exploited.

THREATS are external factors to be

avoided or mitigated.


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The Strategies & Objectives are where

the rubber meets the road. All of the

research and analysis has led up to

this.

Based on the SWOT assessment,

strategies and objectives formulateyour unique position in the market

place. Ideally, they take advantage of

your strengths and opportunities and

mitigate weaknesses and threats.

Strategies and objectives provide a

unified platform from which to buildaction plans that work towards a

common goal.


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FOR YOU program

WITH YOU program

INTEGRATED program

do-it-yourselfREVIEW

We offer several Strategic Marketing Planning

programs designed to meet your planning needs

and fit your culture. All are expedited so that

you can get started on implementation quickly.

Action Planning is a separate but critical program; contact us for information.


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Fuchsia completes the strategic marketingplanning process on your behalf.

STEP 1

The process

begins with a

one-hour

interview to

formulate

the basis ofthe research.

STEP 2

Fuchsia

conducts the

research and

completes

the analyses,

assessment,and

strategies.

STEP 3

The SMP is

provided to

you for

review,

distribution,

actionplanning,

and imple-

mentation.

program


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Fuchsias research and analyses includes:

Profiles for up to three geographic

areas and the identification of three

target segments each, and profiles

of up to five key overall target

segments.

A three-page inventory of keyresources and capabilities and

their potential impact on goal

attainment.

Completion of the four-pageEnvironmental Scan Worksheet

including the possible impact of up

to five critical issues to be

addressed.

Discovery and itemization of

strengths, weaknesses,

opportunities, and threats.

Strategies and objectives basedon the research and analyses.Identification of all primary

competitors plus profiles and

analysis of up to five of the most

important.


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Fuchsia facilitates a session with your team in order to

complete the strategic planning process.

Half-Day Session

3.5 hours

Half-Day Sessions are ideal for smallorganizations with a single location.

Overview/Goals/Plans 15 min.

Environmental Scan 15 min.

Market Analysis 20 min.

Competitive Analysis 20 min. Internal Analysis 20 min.

SWOT Assessment 60 min.

Strategies & Objectives 60 min.

Full-Day Session

7 hours

Full-Day is recommended for organizationswith more than one location or market.

Overview/Goals/Plans 30 min.

Environmental Scan 30 min.

Market Analysis 40 min.

Competitive Analysis 40 min. Internal Analysis 40 min.

SWOT Assessment 90 min.

Strategies & Objectives 2.5 hrs.

program


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This program is a combination of FOR YOU and WITH YOU.

Fuchsia conductsbrief interviewswith your keystakeholders

about goals,plans, and criticalissues.

Fuchsiaindependentlycompletes theEnvironmental

Scan and Market,Competitive, andInternal Analyses.

Fuchsia facilitatesa half-dayplanning sessionwith your team to

review theanalyses andcomplete theSWOT assessmentand strategydevelopment.

program


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Complete the Strategic Marketing Planning Worksheetsyourself and Fuchsia reviews them.

Develop your strategies and objectives

based on the analyses.

Download all of the interactive Fuchsia

Shortcuts worksheets from our web site(theyre free) and complete them yourself.

Fuchsia provides an independent review

and written assessment of your results.

do-it-yourself


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$2250 plus travel expenses

$2100

$450

Contact us for a custom quote.




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Traci TuckerPresident

[email protected]

813.244.7823

www.FuchsiaFocus.com [email protected]

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