MESSAGING EFFECTIVENESS REPORTQuickly Assess the Impact Your Messaging Has on Business Performance.

ACTIONABLE INFORMATION TO HELP YOU IMPROVE MESSAGING EFFECTIVENESS.

ALIGNMENT

CONSISTENCY

RELEVANCE

RECALL

UNIQUENESS

VALUE

Our Messaging Effectiveness Report tells you where and how your corporate or

product messaging can be improved to enhance business performance. Through

our rapid messaging assessment process, we provide you with actionable data

along six messaging effectiveness dimensions that identify where messaging

should be modified to support more effective communication inside and outside

of your organization.

ALIGNMENT: How closely aligned is your messaging with your business strategy? We will identify how well your messaging maps to your current go-to-market strategy, product mix and services. You’ll know where the gaps are and how to close them.

RELEVANCE: Does your message resonate and connect with customer needs? We will determine if your messaging links your “solution” with your target audience’s pain points or needs. If there is a disconnect, you’ll know where and why.

UNIQUENESS: Is your message ownable and truly different from your competitor? We will determine if your message clearly highlights your company’s strengths and promotes your unique ability to deliver value to your customers. You’ll also have a solid understanding of competitive messaging and positioning in your space.

CONSISTENCY: How consistently is your message delivered inside and outside of your organization? We will evaluate how consistent your message is throughout the customer experience — from social media to sales presentations, marketing materials, your web presence and more.

RECALL: Is the message you are sending really what your audience hears? The report will assess your messaging recall factor by conducting customer surveys with customers and prospects. You can use this insight to adjust your messaging for optimal comprehension and retention.

VALUE: Is the value you deliver clear and compelling to your target audience? We will identify the value statements most commonly used in corporate communication materials and compare these to the customer/prospect perceptions and needs captured in our surveys to determine how effectively your value resonates with your target.

THE MESSAGING EFFECTIVENESS REPORT ARMS YOU WITH VALUABLE INSIGHT AND INFORMATION SO YOU CAN MAKE IMPROVEMENTS IN THE FOLLOWING AREAS:

The Messaging Effectiveness Engagement includes the following critical phases:

MESSAGING STRATEGY ALIGNMENT SESSIONOur initial step is to conduct a working session with key members of the leadership team to identify and align business strategy and messaging objectives. This will serve as a guide for ensuring that the new messaging platform supports the desired company business goals. This session enables us to capture:

> Company vision/mission/values> Product/service offerings> Sales model> Planned growth/decline areas> Key targets/industries> Key drivers/barriers> Key competitors> Current messaging likes/concerns> Future messaging goals

COMMUNICATIONS AUDITWe will perform a thorough audit and assessment of messaging contained within corporate communication materials to identify opportunities for improving messaging effectiveness. This audit includes a detailed review of:

> Existing messaging within sales and marketing materials> Corporate and sales presentations> Current website and social media presence/messaging/content

MESSAGING EFFECTIVENESS ENGAGEMENT.

COMPETITIVE AUDITAnalysis of primary competitor messaging is completed to identify opportunities for messaging/positioning differentiation. The audit includes a full review and report based on messaging contained within:

> Competitor websites> Competitor sales and marketing materials> Competitor content marketing assets (e.g. white papers, case studies)> Industry analyst and media reports or reviews of competitive products

CUSTOMER/MARKET PERCEPTIONS SURVEYAn online survey will be conducted to assess messaging recall and perceptions among customers and prospects. The findings from this qualitative survey will be included within the final Messaging Effectiveness Report.

MESSAGING EFFECTIVENESS REPORT AND PRESENTATIONProduced in just 30 days, the Messaging Effectiveness Report is a cost-effective and efficient approach to determining how your current messaging is accelerating or inhibiting the growth of your company. Using this report and formal findings presentation, you can take the guesswork out of your messaging strategy. You’ll also have the data you need to show executives within your organization the messaging changes required to improve business results and achieve a higher return on future communication investments.

The Messaging Effectiveness Report can also serve as an initial step for improving your messaging through one of our expanded messaging engagement offerings.

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