strategic operations issues assignment 2015

7/24/2019 Strategic Operations Issues Assignment 2015

1/23

ASSIGNMENT COVER SHEET(to be completed by the student)

AIB student ID A001427216

Student name: AVINASH MAHARA

Course name: M!A (Hum"n Resou#ces M"n"$ement)

Subject name: S%RA%&'I *&RA%INS ISS+&S (710 SI)

Subject fac!tator: M#, -mmy R"m.hel"/"n

Teac"n# Centre: School o H-$he# &duc"t-on "nd e"#n-n$

No$ of %a#es: 16

&ord count: App#o 2200

DEC'ARATION

I3 the "boe n"med student3 con5#m th"t by subm-tt-n$3 o# c"us-n$ the"tt"ched "ss-$nment to be subm-tted3 to AI!3 I h"e not pl"$-"#-sed "ny othe#pe#sons /o#. -n th-s "ss-$nment "nd ecept /he#e "pp#op#-"tely"c.no/led$ed3 th-s "ss-$nment -s my o/n /o#.3 h"s been ep#essed -n my


2/23

ASSESSMENT SHEET(to be completed by the e"m-ne#)

Student name:

Course name:

Subject name:

Assessor(mar)er:

COMMENTS*rnc%!es !earnt +for e,am%!e- number and understandn# of %rnc%!es referred to- t"ern.uence on t"e structure of t"s %a%er- number and correct ctatons of references- use ofa%%ro%rate jar#on/

4

A%%!caton of %rnc%!es$ T"at s- t"e ana!0ss and e1a!uaton of t"ee,am%!e %rob!em based on t"e %rnc%!es- nc!udn# t"e 2na!recommendatons and t"er just2caton

8

Ho3 3e!! t"e e,am%!e %rob!em 3as descrbed- nc!udn# t"e e,tent andde%t" of nformaton +nc!udn# t"e data/ about t t"at 3as accessed

4

Structure and %resentaton

2

St0!e- #rammar and !an#ua#e

2

Tota!

'ess %ena!tes

GRAND TOTA' 20Genera! comments

4OR MODERATOR5S 6SE ON'7

I "$#ee /-th the "ssesso#s "ssessmentI d-s"$#ee /-th the "ssesso#s "ssessment "nd the ne/ m"#. -s"s ollo/s o# the ollo/-n$ #e"sons9

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Moderator:


3/23

Tt!e9 A c#-t-c"l "n"lys-s o ho/ "nd ecomme#ce -n-t-"t-e c"n -mp"ct

:e-b-l-ty pe#o#m"nce ob;ect-e o# do/nst#e"m dem"nd s-de o the

supply ch"-n m"n"$ement o Su.e#b/e"# -m-ted,


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E,ecut1e Summar0

Supply ch"-n m"n"$ement (SM) -s essent-"l to comp"ny success3

custome# s"t-s"ct-on "nd ope#"t-on"l eect-eness o the tot"l supply ch"-n o# the bene5t o "ll the pl"ye#s3

not ;ust one sect-on o the ch"nnel3 "nd to m"-m-=e the oppo#tun-ty

o# custome# pu#ch"se by ensu#-n$ "de?u"te stoc. leels "t "ll st"$es

o the p#ocess9 &>ect-e SM c"n #esult -n #educed -nento#y costs@

p#o-s-on o " bette# med-um o# -no#m"t-on sh"#-n$ bet/een p"#tne#s@

p#o-s-on o e


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Tab!e of contents1, Int#oduct-on,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1

1,1, omp"ny b"c.$#ound,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1

2, Su.e#b/e"# -m-ted pe#"t-ons Cunct-on,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2

D, An"lys-s o Rese"#ch C-nd-n$s,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,D

4, onclus-on,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,E

E, Recommend"t-ons,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,6

Ree#ences,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,8

Append-ces,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,10

Append- 1,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,10

Append- 2,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,11

Append- D,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,12Append- 4,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1D

Append- E,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,14

Append- 6,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,1E

Append- 7,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,16


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8$ Introducton

Supply ch"-n m"n"$ement (SM) -s the m"n"$ement o the

#el"t-onsh-ps "nd :o/s bet/een the Fst#-n$ o ope#"t-ons "nd

p#ocesses th"t p#oduce "lue -n the o#m o p#oducts "nd se#-ces to

the ult-m"te custome# (Sl"c. et "l, 2012 p, 214)9 It -noles the coB

o#d-n"t-on o "ll supply "ct--t-es o "n o#$"n-="t-on #om -ts

suppl-e#s "nd del-e#y o p#oducts to -ts custome#s (h">ey3 ,

2007 p, 267)@ -nte$#"l "nd closely #el"ted to supply ch"-n

m"n"$ement -s the concept o lo$-st-cs "nd lo$-st-cs m"n"$ement

/h-ch -s9

Fth"t p"#t o supply ch"-n m"n"$ement th"t pl"ns3 -mplements "ndcont#ols the suect-e o#/"#d "nd #ee#se :o/ "nd sto#"$e o$oods3 se#-ces "nd #el"ted -no#m"t-on bet/een the po-nt o o#-$-n "ndthe po-nt o consumpt-on -n o#de# to meet custome#s #e?u-#ements(F/h"t -s lo$-st-csG),

o$-st-cs -tsel c"n be b#o.en do/n -nto -nbound supply s-de

lo$-st-cs "nd outbound dem"nd s-de lo$-st-cs,

utbound lo$-st-cs /h-ch -s the m"n"$ement o #esou#ces

suppl-ed #om "n o#$"n-="t-on to -ts custome#s (h">ey3 , 2007 p,

274)3 "nd -n p"#t-cul"# the use o ecomme#ce eBbus-ness to

"c-l-t"te "nd enh"nce outbound lo$-st-cs -s o p"#t-cul"# -mpo#t"nce

"nd -s the ocus o the ollo/-n$ "n"lys-s /-th ecomme#ce #ee##-n$

to "ll elect#on-c"lly med-"ted -no#m"t-on ech"n$es bet/een "n

o#$"n-="t-on "nd -ts ete#n"l st".eholde#s (h">ey3 , 2007 p, 8)9

&


7/23

"nd -nno"t-on@ -t c"n #educe the #-s. o ope#"t-on"l "-lu#e@ -t c"n

ensu#e e>ect-e -nestment3 "nd -t c"n bu-ld c"p"b-l-t-es th#ou$h

e>ect-e .no/led$e m"n"$ement,

8$8$ Com%an0 bac)#round

Su.e#b/e"# -m-ted /"s ounded -n 200E by Ms, ShellyBAl-

!#"th/"-te "s " me"ns o supplement-n$ he# -ncome #om be-n$ "

ullBt-me second"#y school te"che#, In-t-"lly the comp"ny st"#ted "s

" mob-le /holes"le bus-ness /he#e Ms, !#"th/"-te sold lo/ cost

b#"nd n"me /omen "nd ch-ld#en "pp"#el on S"tu#d"ys to

-nd--du"ls "nd #et"-l outlets -n the #u#"l southe#n p"#ts o %#-n-d"d3

th-s /"s "ccompl-shed by Ms, !#"th/"-te lo"d-n$ he# eh-cle /-thhe# cloth-n$ -tems "nd d#--n$ to p#ospect-e cl-ents /-th he#

o>e#-n$s9 she bel-eed th"t the #el"t-ely lo/ cost p#oducts "nd

se#-ce she o>e#ed /"s un-?ue to he# custome#s epe#-ence "nd

/ould be "lued pe#ce-ed bette# th"n o# d->e#ent #om the

p#oducts se#-ce o e-st-n$ compet-t-on, B In te#ms o "

compet-t-e st#"te$y Su.e#b/e"# -m-ted could be s"-d to be

pu#su-n$ " comb-n"t-on o *o#te#s 'ene#-c St#"te$-es o cost

le"de#sh-p "nd d->e#ent-"t-on (See Append- 1) "s the-# t"#$et b"se

-s cons-de#ed b#o"dB, Su.e#b/e"# -m-ted est"bl-shed " 5ed

bus-ness loc"t-on -n Au$ust o 201D loc"ted -n *l"="3 ou",

St">ed cu##ently by he# husb"nd3 M#, !#"th/"-te /ho -n "dd-t-on to

be-n$ the s-n$le st"> "t the #et"-l outlet "lso st-ll pe#o#ms the

unct-on o lo"d-n$ the-# eh-cle /-th "pp"#el "nd d#--n$ to

p#ospect-e cl-ents /-th the o>e#-n$s9 Su.e#b/e"# -m-ted no/

o>e#s lo/ cost b#"nd n"me "pp"#el o# /omen3 men "nd ch-ld#en,

9$ Su)erb3ear 'mted O%eratons 4uncton

%he ope#"t-ons unct-on -s the p"#t o the o#$"n-="t-on th"t

p#oduces p#oducts o# se#-ces (Sl"c. et "l, 2012 p, 2), !"sed on "

2


8/23

compet-t-e st#"te$y o lo/ cost "nd d->e#ent-"t-on3 us-n$ the H"yes

"nd heel/#-$ht Cou#BSt"te Model (See Append- 2)3 Su.e#b/e"#

-m-ted c"n be desc#-bed "s h"-n$ "nd ope#"t-ons unct-on "t st"$e

2 ete#n"l neut#"l-ty9 -t comp"#es -tsel to othe# #et"-le#s -n the

m"#.et -n te#ms o pe#o#m"nce "nd by "dopt-n$ Fbest p#"ct-ce

-de"s "nd no#ms #om them, C#om the 5$u#e D (See Append- D)

sho/-n$ " m"pp-n$ o the dem"nd s-de lo$-st-cs3 Su.e#b/e"#

-m-ted c"n be seen to employ " m- push "nd pull st#"te$y3

ho/ee#3 the pull st#"te$y only comes -nto pl"y "te# the custome#

h"s been p#esented /-th " p#oduct o>e#-n$,

%he pe#o#m"nce ob;ect-es o# Su.e#b/e"# -m-ted c"n "ll unde#

the 5e c"te$o#-es o ?u"l-ty3 speed3 depend"b-l-ty3 :e-b-l-ty "nd

cost (Sl"c. et "l, 2012 p, 42), %"ble 1 belo/ outl-nes the

pe#o#m"nce ob;ect-es o Su.e#b/e"# -m-ted "s -t #el"tes to these

c"te$o#-es9

%"ble 1 sho/-n$ Su.e#b/e"# -m-ted *e#o#m"nce b;ect-es

*erformance Object1e As%ects of Eac" *erformanceObject1e

Ju"l-ty *#oess-on"l-sm o st">

Ju"l-ty b#"nd n"mes "ndstyles,

*#oduct cono#ms tospec-5c"t-ons

Speed C"st ?uot"t-on dec-s-on

%-me #om o#de# to del-e#y

M"-nt"-n "de?u"te stoc. -nento#y

epend"b-l-ty el-e#-es on t-me

ustome#s .ept -no#med

Cle-b-l-ty R"n$e o ""-l"ble s-=es

Ab-l-ty to cope /-th "sh-onch"n$es

Ab-l-ty to h"ndle unepecteddem"nd en?u-#-es

3


9/23

ost o/ cost p#oducts

ost "d"nt"$e o !ul.pu#ch"se

M-n-mum t#"nspo#t costs

M"-nt"-n m-n-mum -nento#y

Sou#ce "d"pted #om Sl"c. et "l, 2012 p, 4D,

C#om the outl-ned pe#o#m"nce ob;ect-es -n %"ble 1 "boe3

:e-b-l-ty c"n be seen "s "n -ssue "de#sely -mp"ct-n$ on the

bus-ness9 -t #esults -n the -n"b-l-ty to o#ec"st dem"nd o# style "nd

?u"nt-ty due to l"c. o -no#m"t-on "nd the -n"b-l-ty to -mmed-"tely

#espond to unepected dem"nd -mp"cts the bus-ness ope#"t-ons o

be-n$ "ble to s"t-sy the custome#s #e?u-#ements "nd #etu#n p#o5ts

#om s"les to the bus-ness,

3. Ana!0ss of Researc" 4ndn#s

As "n ope#"t-ons st#"te$y pe#o#m"nce ob;ect-e3 :e-b-l-ty #ee#s

to F/h"t you do o# ho/ you do -t (Sl"c. et "l, 2012 p, 42)3 the

"b-l-ty to cope /-th unepected eents3 -nno"t-on "nd m"-nten"nce

o s"t-s"cto#y custome# #el"t-onsh-ps (Sl"c. et "l, 2012 p, 220) "nd

technolo$y :e-b-l-ty -s the "b-l-ty to cope /-th the -nte$#"t-on o

ne/ eBbus-ness "ppl-c"t-ons /-th the e-st-n$ b#-c.B"ndBmo#t"#

-n#"st#uctu#e (!h"nd"#- et "l, 2014 p, D),

!"sed on d-#ect -nte#-e/ ?uest-ons "ns/e#ed by Ms, ShellyBAl-

!#"th/"-te (See Append- 4) "nd "n"lys-s o dem"nd s-de p#ocess

m"p (See Append- D)3 Su.e#b/e"# -m-ted c"n be s"-d to be "

sm"ll b#-c. "nd mo#t"# bus-ness /h-ch en$"$es -n supply s-de

!us-ness to !us-ness (!2!) ecomme#ce "ct--t-es K !2! ecomme#ce

-noles us-n$ the -nte#net to "c-l-t"te supplyBch"-n ope#"t-ons "nd

-nclude elect#on-c d"t" -nte#ch"n$e (&I)3 elect#on-c unds t#"nse#3

elect#on-c o#ms "nd mess"$-n$ (!"#.ley3 "m-e L M"#.ley 2007 p,

4


10/23

2)B3 /h"t they do not use the -nte#net o# -s !us-ness to onsume#

(!2) ecomme#ce /h-ch /ould use the -nte#net "s " #et"-l m"#.et

ch"nnel,

u##ently Su.e#b/e"# -m-ted m"#.et-n$ "ct--t-es "#e d-#ectly t-ed

-n /-th -ts s"les -n-t-"t-es st#"te$y o d-#ectly p#esent-n$ the

custome# -ts p#oducts9 ecomme#ce m"y #educe m"ny o the

d-s"d"nt"$es "ssoc-"ted /-th "n -sol"ted loc"t-on such "s the #u#"l

"#e"s o %#-n-d"d by dec#e"s-n$ m"#.et-n$3 commun-c"t-on "nd

-no#m"t-on costs (!"#.ley3 "m-e L M"#.ley 2007 p, 2), "t"

de#-ed #om the -$-t"l --de Su#ey %#-n-d"d "nd %ob"$o3 201D

sho/s th"t 70,E1 o households -n %#-n-d"d "nd %ob"$o h"e

"ccess to " compute# /-th 44,6 h"-n$ "ccess to the -nte#net -n "

popul"t-on o 13D283013 -t -s o#ec"sted th"t by 20163 68 out o

ee#y 100 pe#sons -n %#-n-d"d "nd %ob"$o /-ll be "n Inte#net use#

(FInte#net use#s -n %#-n-d"d "nd %ob"$o)(see 5$u#e 4 Append- E)@

/-th mob-le technolo$y "n onl-ne p#esence /-ll be "ble to help

custome#s 5nd "nd buy -tems by o>e#-n$ them " b#o"de# "##"y o

me#ch"nd-se ("ss-dy3 ,!, 2014 p, 1D)9 +s-n$ !2 ecomme#ce c"n

#esult -n " ne/ ecomme#ce lo$-st-c model be-n$ deeloped o#Su.e#b/e"# -m-ted th"t /-ll d#-e hu$e ch"n$es -n phys-c"l

d-st#-but-on net/o#.s (Fecomme#ce boom t#-$$e#s t#"nso#m"t-on -n

#et"-l lo$-st-cs 201D p,4)3 us-n$ #u#"l Russ-" "s "n e"mple3 the use

o onl-ne #et"-l-n$ coupled /-th consume# dem"nd o# $ood ?u"l-ty

"nd #e"son"blyBp#-ced $oods -s o#ec"sted to le"p#o$ the p#o-s-on

"nd need o# phys-c"l #et"-l sp"ce (ecomme#ce boom t#-$$e#s

t#"nso#m"t-on -n #et"-l lo$-st-cs 201D p,6),

nly supply ch"-ns th"t "#e "$-le3 "d"pt"ble3 "nd "l-$ned p#o-de

comp"n-es /-th sust"-n"ble compet-t-e "d"nt"$e (ee3 H 20043

p, 104)3 "nd comp"n-es th"t "d"pt the-# supply ch"-ns oten

succeed -n b#e".-n$ -nto ne/ m"#.ets K the !2 ecomme#ce m"#.et

-s the s"-d m"#.et o# Su.e#b/e"# -m-ted,

5


11/23

%-ed -n /-th -mp#o-n$ :e-b-l-ty th#ou$h the use o ecomme#ce -s

the -de" o ope#"t-on"l -nno"t-on "s opposed to ope#"t-on"l

-mp#oement3 ope#"t-on"l -nno"t-on me"ns com-n$ up /-th ne/

/"ys o 5ll-n$ o#de#s3 deelop-n$ p#oducts3 p#o-d-n$ custome#

se#-ce o# do-n$ "ny othe# "ct--ty th"t "n ente#p#-se pe#o#ms

(H"mme# L St"nton 2004 p, 86)9 +s-n$ ecomme#ce "s " me"ns o

ope#"t-on"l -nno"t-on c"n #esult -n st#"te$-c3 m"#.etpl"ce "nd

ope#"t-on"l bene5ts o# Su.e#b/e"# td (See Append- 6), %-me3

cost "nd custome# s"t-s"ct-on B the d-mens-ons o pe#o#m"nce

sh"ped by ope#"t-ons K $et m";o# boosts #om ope#"t-on"l

-nno"t-on9 Cle-b-l-ty -s the .ey to de"l-n$ /-th -ndust#y ol"t-l-ty

"nd comple-ty (!h"nd"#- et "l, 2014 p, 18)3 the c"p"c-ty "nd speed

o p#oduct -nno"t-on -s "n "tt#-bute o such :e-b-l-ty "nd the "b-l-ty

to meet "nd s"t-sy eol-n$ custome# needs comes #om sust"-ned

-nno"t-on e>o#ts (!h"nd"#- et "l, 2014 p, E),

!ut me#ely h"-n$ "nd ecomme#ce p#esence -s not the end "ll3

comp"n-es must m".e " del-be#"te "nd o#m"l e>o#t to c"ptu#e3

m"n"$e3 "nd d-ssem-n"te the-# .no/led$e so th"t -nno"t-on c"n

"ctu"lly be #e"l-=ed "nd t#"nsl"ted -nto compell-n$ p#oduct o>e#-n$s(!h"nd"#- et "l, 2014 p, E),

$ Conc!uson

!"sed on "n"lys-s o #ese"#ch 5nd-n$s -t c"n be seen th"t

Su.e#b/e"# -m-ted does not m"n"$e the dem"nd s-de o -ts supply

ch"-n e>ect-ely3 #"the# opt-n$ o# /h"t c"n be "pp#o-m"ted to "

Fh-t "nd m-ss m"#.et-n$ st#"te$y o hop-n$ the custome# /-ll /"nt

/h"t they o>e#3 th-s c"n #esult -n uns"t-s"cto#y custome#

#el"t-onsh-ps due to #e?u-#ement "nd ul5lment pe#cept-on $"ps

(see Append- 7)3 these $"ps -nd-c"te the l"c. o commun-c"t-on

bet/een Su.e#b/e"# -m-ted "nd potent-"l custome#s3 "nd l"c. o

commun-c"t-on /-ll ult-m"tely #esult -n potent-"l o# obsolete

6


12/23

un/"nted stoc. costs -ncu##ed -n te#ms o pu#ch"s-n$ lo/ tu#noe#

-tems3 $"s o# t#"nspo#t3 sto#"$e3 t-me "nd ult-m"tely bus-ness

p#o5t"b-l-ty,

Su.e#b/e"# -m-ted h"s not t".en "d"nt"$e o $#o/-n$ -nte#net

use# m"#.et -n %#-n-d"d "nd %ob"$o -" !2 ecomme#ce -n-t-"t-es@

the-# :e-b-l-ty -n te#ms o m"-nt"-n-n$3 "nt-c-p"t-n$ "nd meet-n$

unepected custome# dem"nd c"n be cons-de#ed "s lo/ bec"use

they h"e not -mplemented "ny -nno"t-on such "s " /ebs-te /h-ch

ut-l-=es custome# eedb"c. to bolste# the-# :e-b-l-ty pe#o#m"nce

ob;ect-e9 !h"nd"#- et "l, (2014) sh"#e the bel-e th"t9

Ftechnolo$y3 /h-ch -s the p#-m"#y o#ce beh-nd the eme#$ence o thene/ economy h"s become not only " me"ns o p#oduct-on but "lso "m"-n component o se#-ce3 #el"t-onsh-p bu-ld-n$3 coll"bo#"t-on3 "nd coBe-stence,

Indeed -nno"t-on comes #om the cont-nuous .no/led$e

#e$"#d-n$ custome#s epe#-ences3 #esponses3 needs "nd

epect"t-ons (!h"nd"#- et "l, 2014 p, 18),

;$ Recommendatons

!"sed on the conclus-on3 Su.e#b/e"# -m-ted does e#y l-ttle -n

te#ms o m"n"$-n$ -ts do/nst#e"m dem"nd s-de supply ch"-n,

%hey $"the# no -no#m"t-on on custome# p#ee#ences dem"nd

othe# th"n /hen d-#ectly -n cont"ct /-th them3 "lso /-th " $#o/-n$

technolo$y s"y m"#.et they "#e l"c.-n$ -n employ-n$

technolo$-c"l :e-b-l-ty /hen de"l-n$ /-th custome#s9 the-# l"c. o

commun-c"t-on /-th custome#s "nd potent-"l custome#s #esults -n

#e?u-#ements "nd ul5lment pe#cept-on $"ps /h-ch ult-m"tely le"ds

to lo/e# p#o5t m"#$-ns o# Su.e#b/e"# -m-ted@ -n o#de# to

oe#come the -ssues o :e-b-l-ty "s -t conce#ns -ts custome#s3 -t -s

#ecommended th"t9

7


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-, Su.e#b/e"# -m-ted depend-n$ on -ts -nestment c"p"b-l-t-es

-nest -n "n ecomme#ce solut-on to m"#.et conduct #et"-l

s"les onl-ne bec"use Fecomme#ce -s " lon$Bte#m st#uctu#"l

ch"n$e3 en"bled by technolo$y but d#-en by und"ment"l

ch"n$es -n soc-et-es "nd the /"y /e chose to l-e "nd shop

(Fecomme#ce boom t#-$$e#s t#"nso#m"t-on -n #et"-l lo$-st-cs

201D p,16), An onl-ne p#esence c"n p#esent to " potent-"l

custome# #-ch content to suppo#t the t#"ns"ct-on"l p#ocess@

m"ss custom-="t-on o content o# em"-l "le#ts@ cho-ce "nd

most -mpo#t"ntly cost #educt-on to both the custome# "nd

the bus-ness /ho need not hold " m"ss-e phys-c"l

-nento#y,

--, '"the# d"t" th#ou$h onl-ne "n"lyt-cs "nd custome# eedb"c.

o#ms "bout /h"t they #e?u-#e to custom 5t the p#oduct

se#-ce@ "$"-n /-th the eme#$-n$ cl"ss o -nd--du"ls /ho "#e

$#o/-n$ up us-n$ technolo$y3 Fd-$-t"l-="t-on "nd

-#tu"l-="t-on le"ds to consume# beh"-ou# ch"n$-n$3

to/"#ds mo#e -nd--du"l "nd comple p#oducts "nd

solut-ons (Fsupply ch"-n m"n"$ement "nd lo$-st-cs 20143 p,22), "t" "n"lyt-cs c"n le"d to bette# custome# deelopment

"nd o#ec"st-n$ "b-l-t-es o# Su.e#b/e"# -m-ted,

---, h-le " technolo$-c"l solut-on -s be-n$ "d"nced "s "

potent-"l sou#ce o -mp#o-n$ :e-b-l-ty3 do not #ely ent-#ely

on " technolo$y solut-on to sole the dem"nd s-de :e-b-l-ty

-ssues "nd "ch-ee " compet-t-e "d"nt"$e9 %echnolo$y

"lone does not dete#m-ne co#po#"te pe#o#m"nce "nd

p#o5t"b-l-ty (H"c.ett3 ',*, 103 p,7)@ e"ch n-che m"#.et -s

un-?ue "nd the bus-ness must be :e-ble -n #espond-n$ to "

dyn"m-c en-#onment, Futst"nd-n$ se#-ce must not

become uncommon (H"c.ett3 ',*, 103 p,8),

8


14/23

9


15/23

References

F/h"t -s lo$-st-csG3 -e/ed 2 ecembe# 20143http9///,t#"ns#e-$ht,comle"nOlo$-st-csOoe#-e//h"tO-sOlo$-st-cs,"sp

!"#.ley3 ,,3 "m-e3 R,, L M"#.ley3 ,M, 20073 P&Bcomme#ce "s "bus-ness st#"te$y9 lessons le"#ned #om c"se stud-es o #u#"l "nd sm"llto/n bus-nessesP3 -e/ed 2 ecembe# 20143http9///,clemson,eduuced/o#.-n$Op"pe#sucedO100702,pd

!h"nd"#-3 '3 !l-emel3 M3 H"#old3 A3 H"ss"ne-n3 n,d,3 PCle-b-l-ty -n eBbus-ness st#"te$-es9 " #e?u-#ement o# successP3 -e/ed D ecembe#20143 http9///,.h"ledh"ss"ne-n,c"/pBcontentuplo"ds2007048,pd

"ss-dy3 ,! 20143 Pless hold-n$3 mo#e sell-n$P3 The Journal ofCommerce3 ol, 1E3 -ssue E3 pp, 12B163 (onl-ne9 !us-ness Sou#ceomplete),

h">ey3 20073 E-Business and E-Commerce Management3 D#dedn3*#ent-ce H"ll3 &n$l"nd,

PeBcomme#ce boom t#-$$e#s t#"nso#m"t-on -n #et"-l lo$-st-csP 201D3-e/ed E ecembe# 20143http9///,;ll,comRese"#cheomme#ceOboomOt#-$$e#sOt#"nso#m"t-onO-nO#et"-lOlo$-st-csO/h-tep"pe#ONo201D,pd

H"c.ett3 '* 103 FInest-n$ -n technolo$y9 the se#-ce secto#s-n.holeG3 Sloan Management Review3 ol, D13 no,23 pp, 7B10D

H"mme#3 M "nd St"nton3 S 20043 Feep ch"n$e9 ho/ ope#"t-on"l-nno"t-on c"n t#"nso#m you# comp"ny3 Harvard Business Review3ol, 823 -ssue 43 pp, 84BD,

PInte#net use#s (pe# 100 people) -n %#-n-d"d "nd %ob"$oP3 -e/ed 2ecembe# 20143 http9///,t#"d-n$econom-cs,comt#-n-d"dB"ndBtob"$o-nte#netBuse#sBpe#B100BpeopleB/bBd"t",html

ee3 H 20043 F%he t#-ple A supply ch"-n3 Harvard Business Review3ol, 823 no,103 pp,102B112

*o#te#3 M & 18E3 Competitive advantage: creating and sustainingsuperior performance3 %he C#ee *#ess3 Ne/ Qo#.,

10
http://www.transfreight.com/lean_logistics_overview/what_is_logistics.aspxhttp://www.transfreight.com/lean_logistics_overview/what_is_logistics.aspxhttp://www.clemson.edu/uced/working_papers/uced_100702.pdfhttp://www.khaledhassanein.ca/wp-content/uploads/2007/04/J8.pdfhttp://www.khaledhassanein.ca/wp-content/uploads/2007/04/J8.pdfhttp://www.jll.com/Research/eCommerce_boom_triggers_transformation_in_retail_logistics_whitepaper_Nov2013.pdfhttp://www.jll.com/Research/eCommerce_boom_triggers_transformation_in_retail_logistics_whitepaper_Nov2013.pdfhttp://www.tradingeconomics.com/trinidad-and-tobago/internet-users-per-100-people-wb-data.htmlhttp://www.tradingeconomics.com/trinidad-and-tobago/internet-users-per-100-people-wb-data.htmlhttp://www.transfreight.com/lean_logistics_overview/what_is_logistics.aspxhttp://www.transfreight.com/lean_logistics_overview/what_is_logistics.aspxhttp://www.clemson.edu/uced/working_papers/uced_100702.pdfhttp://www.khaledhassanein.ca/wp-content/uploads/2007/04/J8.pdfhttp://www.khaledhassanein.ca/wp-content/uploads/2007/04/J8.pdfhttp://www.jll.com/Research/eCommerce_boom_triggers_transformation_in_retail_logistics_whitepaper_Nov2013.pdfhttp://www.jll.com/Research/eCommerce_boom_triggers_transformation_in_retail_logistics_whitepaper_Nov2013.pdfhttp://www.tradingeconomics.com/trinidad-and-tobago/internet-users-per-100-people-wb-data.htmlhttp://www.tradingeconomics.com/trinidad-and-tobago/internet-users-per-100-people-wb-data.html


16/23

Sl"c.3 N3 !#"ndonBones3 A3 ohnston3 R "nd !etts3 A 20123 perationsand process management3 D#dedn3 *e"#son &duc"t-on -m-ted3&n$l"nd,

PSupply ch"-n m"n"$ement "nd lo$-st-cs B sust"-n"ble connect-onsP

20143 !V /h-tep"pe# o# 'e#m"n pol-t-cs dec-s-on m".e#s3 -e/ed 4ecembe# 20143 http9///,bl,dem-sc5le*ush,phpG-d247E0Ln"me!VInte#n"t-on"lh-tep"pe#2014,pd

P%he d-$-t"l d--de su#ey %#-n-d"d "nd %ob"$oP 201D3 -e/ed Decembe# 20143http9t"tt,o#$,ttes.topModules!#-n$2m-ndMTo/nlo"d,"spGomm"ndo#eOo/nlo"dL&nt#yIdD40L*o#t"lId0L%"bId222

11
http://www.bvl.de/misc/filePush.php?id=24750&name=BVL+International+Whitepaper+2014.pdfhttp://www.bvl.de/misc/filePush.php?id=24750&name=BVL+International+Whitepaper+2014.pdfhttp://tatt.org.tt/DesktopModules/Bring2mind/DMX/Download.aspx?Command=Core_Download&EntryId=340&PortalId=0&TabId=222http://tatt.org.tt/DesktopModules/Bring2mind/DMX/Download.aspx?Command=Core_Download&EntryId=340&PortalId=0&TabId=222http://www.bvl.de/misc/filePush.php?id=24750&name=BVL+International+Whitepaper+2014.pdfhttp://www.bvl.de/misc/filePush.php?id=24750&name=BVL+International+Whitepaper+2014.pdfhttp://tatt.org.tt/DesktopModules/Bring2mind/DMX/Download.aspx?Command=Core_Download&EntryId=340&PortalId=0&TabId=222http://tatt.org.tt/DesktopModules/Bring2mind/DMX/Download.aspx?Command=Core_Download&EntryId=340&PortalId=0&TabId=222


17/23

A%%endces

Append- 1

C-$u#e 1 sho/-n$ *o#te#s 'ene#-c St#"te$-es

Sou#ce 9 *o#te#3M,&, 18E3 p,12,

12


18/23

Append- 2

C-$u#e 2 sho/-n$ H"yes "nd heel/#-$ht Cou#BSt"te Model

Sou#ce 9 Sl"c. et "l, 2012 p, 41

13


19/23

Append- D

C-$u#e D sho/-n$ *#ocess M"p o# Su.e#b/e"# em"nd S-de Supply

h"-nSou#ce 9 c#e"ted by "utho# o# #ee#ence /-th-n th-s document

14


20/23

Append- 4

Inte#-e/ Juest-ons

J1, "n you st"te the n"me o the bus-ness "nd -ts cu##ent loc"t-onG

J2, Ho/ d-d the bus-ness $et st"#tedG "n you outl-ne " b#-e h-sto#y o

the bus-nessG

JD, h"t p#oducts o# se#-ces "#e o>e#ed by the bus-nessG

JE, Ho/ does the bus-ness $o "bout "tt#"ct-n$ obt"-n-n$ custome#sG

J6, h"t do you bel-ee const-tute you# oe#"ll bus-ness ob;ect-esG

J7, Ho/ do you -nte#"ct /-th you# suppl-e#s "nd cl-entsG

J8, A#e you cu##ently "ble to "nt-c-p"te #espond to you# ch"n$-n$

custome# needs unepected dem"ndsGJ, o you bel-ee "nd onl-ne p#esence /-ll "ss-st you# oe#"ll

bus-ness ob;ect-eG

J10, o you h"e utu#e ep"ns-on pl"ns o# you# bus-nessG

15


21/23

Append- E

C-$u#e 4 sho/-n$ Inte#net use#s pe# 100 -n %#-n-d"d "nd %ob"$o

Sou#ce9 PInte#net use#s (pe# 100 people) -n %#-n-d"d "nd %ob"$o 2014,

16


22/23

Append- 6

%"ble 2 sho/-n$ pe#"t-on"l Inno"t-on bene5ts to be de#-ed

St#"te$-c

!ene5ts

H-$he# custome# #etent-on

'#e"te# m"#.et sh"#e Ab-l-ty to eecute st#"te$-es

Ab-l-ty to ente# ne/ m"#.ets

M"#.etpl"ce!ene5ts

o/e# p#-ces

'#e"te# custome# s"t-s"ct-on

->e#ent-"ted o>e#-n$s

St#on$e# custome##el"t-onsh-ps

'#e"te# "$-l-type#"t-on"l

!ene5ts

o/e# d-#ect costs

!ette# use o "ssets C"ste# cycle t-me

Inc#e"sed "ccu#"cy

'#e"te# custom-="t-on o#p#ec-s-on

Mo#e "dded "lue

S-mpl-5ed p#ocessesSou#ce9 c#e"ted by "utho# o# use "s #ee#ence -n document

17


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Append- 7

C-$u#e E sho/-n$ #e?u-#ements "nd pe#cept-on ul5lment $"ps

Sou#ce9 Sl"c. et "l, 2012 p, 2D4

18

Qou##$"n-="t-on "s

" suppl-e#Qou# ustome#

h"tyou

th-n.the

custome# /"nts

Ho/ youth-n.

you "#epe#o#m-

n$

h"tyou

custome# #e"lly/"nts

Ho/you#

custome# th-n.syou "#epe#o#m-

n$

Re?u-#ementspe#cept-on $"p

Suppl-e# pe#cept-on$"p

Suppl-e#-mp#oement $"p

Cul5lmentpe#cept-on $"p

strategic operations issues assignment 2015

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