strategic plan 2015-2018 · ipf strategic plan 2015-2018 ipf values leadership: the ipf will be the...

STRATEGIC PLAN 2015-2018

IPF Strategic Plan 2015-2018

The IPF has over the last few years

experienced dynamic growth, as the

popularity of our sport has taken off.

The underpinning of this has

undoubtedly been the development

worldwide of the fitness and health

market and within that a shift to free

weights as the preferred medium of

physical expression.

However the IPF cannot take for

granted the delivery of powerlifting

participants from the health and

gymnasium world. That nexus has to

be cultivated, via our own efforts in

the areas of marketing, accessibility,

administrative efficiency and the

delivery of satisfying events and

programmes. We also have to

sharpen our structures and processes

in the management of diversity and

ethical issues, in the face of a larger,

more varied customer base. Further,

the IPF’s broader base of involvement

has sharpened issues related to commerciality and interaction with external parties. As we

have grown we have become more complex and more prominent in our equipment suppliers,

umbrella bodies, governments, Game organisations and regulators. The IPF must thus meet

the challenge of the greater sophistication and professionalism needed to operate at this

higher level.

Our Strategic Plan for 2015 -2018 highlights the IPF’s opportunities and challenges outlines

our pathway to a still higher level of standing in the sporting world. The 2015-2018 IPF Plan

document is relatively schematic. This serves to heighten the key issues the IPF has to deal

with and focus our methodologies. I commend this plan as a blueprint for all in the IPF.

Gaston Parage – IPF President

FROM THE IPF PRESIDENT


IPF VALUES

LEADERSHIP: The IPF will be the proactive force taking the sport of Powerlifting

forward.

INTEGRITY: All that the IPF does will be fair, transparent and subject to due

process.

EXCELLENCE: Events, systems and delivered outcomes will be of the highest

standard.

INCLUSIVENESS: The IPF’s structures, activities and deliverables will encompass all,

irrespective of gender, age, disability or nationality.

FELLOWSHIP: The IPF will foster camaraderie, solidarity and enjoyment throughout

its community.

THE CORE: OUR VALUES, VISION, MISSIONS

IPF VALUES


VISION

The IPF will lead the sport of Powerlifting to a position of respect in world sport, by

providing quality competitive opportunities, promoting powerlifting globally and leading by

example in terms of integrity, efficiency and inclusiveness.

1. GOVERN: Provide national and international Powerlifting competition of

Superior Quality.

2. ORGANISE: Implement a structure and process for the sound functioning

of the IPF.

3. DEVELOP: Grow participation by athletes, officials and supporters of

Powerlifting worldwide.

4. PROMOTE: Inspire media and markets to actively engage with Powerlifting.

5. REPRESENT: Move Powerlifting to prominence within the world’s major sporting

organisations.

THE CORE: OUR VALUES, OUR VISION, OUR MISSIONS

MISSIONS


MISSION 1 - GOVERNING THE IPF

1.1 A Functioning Strategic Plan

Formally adopt a 2015 – 2018 Strategic Plan.

Implement those strategies.

Review outcomes and prepare 2019 – 2021 Plan.

1.2 Professionalised People and Processes

Increase the ratio of independent, renumerated staff and consultants relative to

volunteers.

Develop task specific committees and working groups (Youth, Discipline, et al.).

1.3 Highly Developed Ethical Infrastructure

Establish Codes of Conduct for particular populations and issues (Coaches,

Officials, Medical, Parents, Wagering, et al.)

Define and empower an Ethics and Disciplinary Commission.

Coaching and Officiating accreditation developed and optimised.

1.4 Financial Security and Integrity

Achieve turnover and margins in excess of EUR 500,000 / EUR 100,000 via

execution of a documented Business Plan.

Consolidate existing Powerlifting-specific commercial partnerships, initiate

partnerships with larger multi-sports providers.

OBJECTIVES AND ACTIONS


MISSION 2 - ORGANISING EVENTS

1.1 A Comprehensive International Powerlifting Calendar.

Conduct World and Regional Championships across all disciplines and age groups

(Classic, Equipped, Bench Press, Open, Junior, Masters) and Regions (Asia,

Oceania, Europe, Africa, North America, South America) each year.

1.2 Commencement of Higher Order International Competition

Initiate a World Series or League of Powerlifting.

1.3 Expanded Powerlifting Representation in Games and Festivals.

Continue high quality participation by Powerlifting in World Games (2018 and

2021) and Pacific Games (2015 and 2019).

Advance towards and achieve inclusion in further games (Asian Games, FISU,

Commonwealth Games).

1.4 Enhanced Quality Control of International Championships and Events.

Develop an event certification function for pre -event quality assurance and post-event

evaluation.



MISSION 3 – DEVELOPING PARTICIPATION

1.1 Enhanced Penetration of the Fitness Market

Develop Classic Powerlifting event Calendar.

Integrate Classic features, attributes and benefits as a differentiator within the

marketing place.

Partner with Fitness trade shows and organisations.

1.2 Elaborated Student and Youth Segments

Develop youth infrastructure (IPF Commissions and Codes) and events (Student

Games etc.)

Modify offerings to target youth (bench press only, team events etc.)

1.3 Gender Equality

Uptake females onto Commissions and Committees.

Implement gender equality into marketing initiatives and the conducting of

events.

1.4 Identify Triggers for Powerlifting Growth

Conduct research into the demographics and psychographics underpinning

interest and involvement in Powerlifting.

Integrate that information into marketing, operational and event activities.

1.5 Broadened National Federation Network

Leverage athlete participation growth at the national sporting authority level.



MISSION 4 - PROMOTING MEDIA AND MARKET

INVOLVEMENT

1.1 Clearly Differentiated IPF Product

Brand IPF Powerlifting as pure, athletic and accessible.

1.2 Extensive Online Presence for the IPF

Shift IPF media resources and activities from print to online emphasis.

Gather data to verify on-line penetration.

Network and extend online presence via regional co-ordination.

1.3 IPF Online Data Driving Regional and National Promotion

Gather online address and other data and diffuse to National and Regional

Federations for local marketing actions.

1.4 Media Impacts Integrated With the IPF Business Plan

Present media data as part of commercial partner offerings.



MISSION 5 – REPRESENTING POWERLIFTING IN

WORLD SPORTS ORGANISATIONS

1.1 Attained IOC Recognition

Complete infrastructure and operational development to IOC standards.

Secure IOC recognition and fulfill provisional period.

1.2 Intensified WADA Engagement

Maintain Code-Compliant Status.

Achieve operational Compliance status via meeting targets for OCT, for Sport

Specific Menu, investigations, intelligence and sample storage.

1.3 Initiated FISU Involvement

Conduct IPF World Student Event in accordance with FISU standards.

Attain FISU accreditation.

1.5 Consolidated SOI Engagement

Confirm and implement memorandum of co-operation with Special Olympics.

Action a Unified Sports programme between IPF and Special Olympics.

1.6 Progressed IPC Interaction

Contribute to the development of IPC Powerlifting.

1.7 Consolidated Sport Accord Accreditation

Participate in Sport Accord Congress.


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