“We believe The Schubert Club has the potential to play a leadership role for classical music in reaching out to new audiences, exploiting new media technology, featuring the work of today’s creative performers and celebrating past and present music in our museum. These are important not only to ensure a strong future for The Schubert Club but also to maintain classical music’s relevance in our 21st century society. Our strategic plan will aid us in focusing our limited resources and making smart choices to pursue this vision.”

The Schubert Club Board of Directors, December 2012

THE SCHUBERT CLUB

The Schubert Club’s vision for the future is to be a premier music presenter relevant in the 21st century and a champion and catalyst for memorable experiences of classical music of the past, present and future.

We will prudently expand our range of live presentations in a variety of venues primarily focusing on solo artists and small ensembles; and we will seek to take advantage of different technological opportunities to build audiences and deliver more wide-spread programming. Our music education programs and museum will serve as tools for connecting individuals and communities with music.

Strategic Plan 2013–2017Executive Summary

Key goals for the next five years:BROADEN OUR AUDIENCE BASE • Reach a broader audience age range. • Broaden the cultural diversity of our audiences to reflect more closely the Twin Cities community. • Increase the total Schubert Club audience through an increased internet presence.

EXPAND THE ROLE OF THE SCHUBERT CLUB MUSEUM • Establish the Schubert Club museum as a venue for musical learning and inspiration for adults and families. • Re-envision The Schubert Club museum as a dynamic space connecting The Schubert Club to our community.

SUPPORT YOUNG MUSICAL TALENT • Maintain our commitment to the student scholarship competition and special grants to talented young musicians.

INVEST IN THE FUTURE OF MUSIC • Commission and engage creative artists and composers who take innovative approaches in their music-making.

BUILD THE SCHUBERT CLUB FAMILY • Increase the value of The Schubert Club experience and explore multiple levels of audience engagement. • Develop a young adult audience passionate about The Schubert Club and the performing arts.

Core ValuesQuality: The Schubert Club is committed to presenting all our performances and music programs at the highest possible level.

Enrichment: All Schubert Club activities aim to enhance the appreciation of music and, through music, to enrich the quality of life in our region.

Fellowship and Community: The Schubert Club is open and welcoming to all who share our enthusiasm for music.

Resilience: With 130 years of history behind us, The Schubert Club values strong governance and financial flexibility; both give us the continued freedom to be creative in our planning.

MissionThe Schubert Club invites the world’s finest recital soloists and ensembles to our community and promotes the finest musical talents of our community to the world. We do this through performances, education and museum programs, championing the music of today and of the future while celebrating great classical music of the past.

About The Schubert ClubFounded in 1882, The Schubert Club is Minnesota’s oldest arts organization. Its International Artists Series has brought Jascha Heifetz, Arthur Rubinstein, Cecilia Bartoli, Alfred Brendel, Renée Fleming and Yo-Yo Ma, among many others, to the Twin Cities to perform in recital for sold-out audiences. Following decades of collaboration, Music in the Park Series (which presents outstanding artists and chamber ensembles in St. Anthony Park) is now part of The Schubert Club. Key elements of The Schubert Club’s education programming are its annual student scholarship competition, low-cost piano and guitar lessons and a variety of family events, community performances and masterclasses. The Schubert Club museum at Landmark Center has displayed a collection of keyboard instruments, the Gilman Ordway manuscript collection and other musical exhibits of interest since the early 1970s.

The Schubert Club is a member of the Arts Partnership, programming a vibrant future for the performing arts in downtown St. Paul together with the Ordway Center for the Performing Arts, the Minnesota Opera and the Saint Paul Chamber Orchestra.

For a copy of the complete strategic plan or more information about The Schubert Club contact us at:

The Schubert Club Landmark Center 75 West 5th Street, Suite 302 St Paul, MN 55102

651-292-3267 • schubert.org