strategic planning as communicative process
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Enewetak, Marshall Islands | Miroslav Druckmueller, 2009
Strategic Planning as Communicative Process
Yulia An | Matrikel-Nr. 52928
Trends in Media and Communication Science
Institute of Media and Communication ScienceTechnische Universität Ilmenau
Enewetak, Marshall Islands | Miroslav Druckmueller, 2009
Enewetak, Marshall Islands | Miroslav Druckmueller, 2009
...as communication
...as practices
OrganizatiOnal studies
Strategic planning
...as routines
...as institutions
institutiOnal message
rOutines as text–talK
strategy as practice (sap)
strategy as practice (sap)
practitioners practices praxis
strategy as practice (sap)
practitioners practices praxis
Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 1-35. doi: 10.1177/0149206313478185
– strategy’s actors, the strategists who both perform this activity and carry its practices.
• Attitudes toward planning• Top manager roles• Middle manager roles• Strategic planning professionals
strategy as practice (sap)
practitioners practices praxis
– shared routines of behavior, including traditions, norms and procedures for thinking, acting and using «things».
• Formality• Flexibility• Participation• Routinization• Ritualization
Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 1-35. doi: 10.1177/0149206313478185
strategy as practice (sap)
practitioners practices praxis
Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 1-35. doi: 10.1177/0149206313478185
– actual activity, what people do in practice.
• Strategic plans• Strategy workshops• Analytical tools• Creativity tools
Montreal School (co-orientation)
Four-flows model
System constitution (Luhmann)
Activity theoryStructuration theoryBourdieu, Foucault
Strategy artifactsStrategizing
theOries within sap
Montreal School (co-orientation)
Activity theory
Strategy artifact:strategic plan
strategic planning as
cOmmunicative prOcess
Spee, A. P., & Jarzabkowski, P. (2011). Strategic planning as communicative process. Organization Studies,32(9), 1217-1245. doi: 10.1177/0170840611411387
strategy as practice (sap)
Cooren, F., Kuhn, T., Cornelissen, J. P., & Clark, T. (2011). Communication, organizing and organization: An overview and introduction to the special issue. Organization Studies, 32(9), 1149-1170.
Corradi, G., Gherardi, S., & Verzelloni, L. (2010). Through the practice lens: Where is the bandwagon of practice-based studies heading? Management Learning, 41(3), 265-283.
Geiger, D. (2009). Revisiting the concept of practice: Toward an argumentative understanding of practicing. Management Learning, 40(2), 129-144.
Jarzabkowski, P. (2003). Strategic practices: An activity theory perspective on continuity and change. Journal of Management Studies, 40(1), 23-55.
Jarzabkowski, P. (2005). Sage Strategy Series: Strategy as practice: An activity-based approach. London: SAGE Publications Ltd.
Schoeneborn, D., & Sandhu, S. (2013). When birds of different feather flock together: The emerging debate on “organization as communication” in the German-speaking countries. Management Communication Quarterly,27(2), 303-313.
Spee, A. P., & Jarzabkowski, P. (2011). Strategic planning as communicative process. Organization Studies,32(9), 1217-1245.
Whittington, R., & Vaara, E. (2012). Strategy-as-Practice: Taking Social Practices Seriously. Academy of Management Annals, 6(1), 285-336.
Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 1-35.
suggested readings
Questions & Comments
[email protected] www.slideshare.net/JulAhn
Trends in Media and Communication Science
Institute of Media and Communication ScienceTechnische Universität Ilmenau