Strategic Planning for Dynamic Bloggers

Deb Rox

@debontherocks

#typeamom

www.3smartgirlz.com

Strategic Planning

3 Reasons to Do Something:

Because it’s smart

Because it’s fun

Because it’s kindWhen done thoughtfully, strategic planning

can be all of the above.

Build a successful online publication?

Make it into print?

Grow your own business or work with brands?

Create & Share In the Digital Community of Artists?

Gather people? Teach? Make things happen?

Make a Statement, or 2

SWOT Analysis = Keeping it Real

SWOT Analysis

• Strengths – Identifying existing strengths in your skillset or the content you’ve created

• Weaknesses – Identifying existing weaknesses

• Opportunities – What market or artistic opportunities might there be? Where can you grow? What’s hot? Who needs you?

• Threats – What is not hot? What infrastructure needs attention? What could unravel?

Discerning Strategies to Meet Your Goals

• If my goal is to be an influential voice, I need:– Networks– Track record that includes public

speaking– Platforms

• If my goal is to be published, I need:– Development as a writer– A resume of previous publications

• If my goal is to represent brands, I need:– Access to decision makers– A professional service to offer

SWOT

Strengths Weaknesses

Opportunities Threats

How can you get there from here?

Gap analysis

Metrics and measures

Making choices

Planning actionable steps

Strategic decision making

Constant feedback loops

Finding help

Writing it downTactics are a series of specific actions necessary to support and accomplish the overall strategic plan. Break them down to deliverable actions, and you have a plan.

S pecific

M easureable

A chievable

R elevant

T ime-bound

Strategic Planning 101

• Mission & Vision

• Goals

• Strategies to meet those goals

• Analysis of Strengths Weaknesses, Opportunities & Threats

• Write SMART steps to take

• Find support

• Continually assess

www.3smartgirlz.com