strategic planning for business
TRANSCRIPT
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PARAMJIT SHARMA
BusinessStrategic
Planning
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PARAMJIT SHARMA
BusinessStrategic
PlanningCOMPANY’S NEED TO
Review and Revise its
•IMPLEMENTATION ,•PROGRAMMES•STRATEGIES,
EVEN•OBJECTIVES
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PARAMJIT SHARMA
BusinessStrategic
Planning
Business
Mission
External
EnvironmentAnalysis
Opportunity
Threat
Internal
Environment
Analysis
StrengthsWeaknesses
Goal
Formula
tion
Strategy
Formu
lation
Programe
Formu
lation
Feedback
&
Control
Impleme
tation
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PARAMJIT SHARMA
BusinessStrategic
Planning
Business
Mission
Each company needs to develop its specific
Mission within the broader company mission
Mission Does not attempt to win business from
Smaller organizations or win business by beinglowest in price
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PARAMJIT SHARMA
BusinessStrategic
Planning
SWOT ALAYSIS
Monitor Key
1 Macro Environment Forces
2 Micro Environment Forces
3 Setup Market Intelligence
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PARAMJIT SHARMA
BusinessStrategic
Planning
Opportunity
Analysis
SUCCESS PROBABILITYDEPENDS UPON
PROVIDING GREATEST
CUSTOMER VALUE
SUSTAIN IT OVER
A TIME
Opportunity
1 Attractiveness
2 Success Probability
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BusinessStrategic
Planning
1
3
1 2
3 4
SUCCESS PROBABILITY
A
T T R A
C T I V E N E
S S
HIGH
LOW
High Low
Opportunit
y
Matrix
1 Mgt pursue as both
SP & A are High
4 SP & A ARE TOO
MINOR TO BE
PURSUED
2 & 3SHOULD BE
MONITORED &
PURSUED
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BusinessStrategic
Planning 1 2
3 4
Probability of Occurrence
S e r i o
u s n e
s
s
HIGH
LOW
High Low
Threat
Matrix
1 an ideal business –major opportunities, low major threat2 Speculative in opportunities & Threats
3 Major Business-major opportunities, low threats
4 Troubled Business-low in opportunities, high in threats
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BusinessStrategic
Planning
Internal
Environment
Strengths &
Weaknesses
Reviewing
Marketing
Financial
ManufacturingOrganizational--
Competencies
Major
Strengths
Minor &
Major Weaknesses
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BusinessStrategic
Planning
GOAL FORMULATION
4 Criteria's•Must Be arranged hierarchically, from the most
to the least
•To be stated Quantitatively where ever possible
•Goals Should be realistic
•Must be consistent –not possible to maximize
sales & Profits Simultaneously
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BusinessStrategic
Planning
Other Goals
•Short term profit Or long Term Growth
•Deep Penetration Of Existing Markets•vs Developing New Markets
•Profit Goals Versus Non Profit Goals
•High Growth versus Low Risk
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PARAMJIT SHARMA
BusinessStrategic
Planning
Strategic Formulation
•Goals indicate what business
unit wants to achieve
•Strategy is a game plan for getting there
•Every business must tailor a
strategy for achieving its goals
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PARAMJIT SHARMA
BusinessStrategic
Planning 3 Strategies
1 Marketing Strategy
2 Technology Strategy
3 Sourcing Strategy
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PARAMJIT SHARMA
BusinessStrategic
Planning
Strategic
Alliance4 Major Categories
Product Or Service Alliance
Promotional Alliance
Logistic Alliance
Pricing Collaborators
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BusinessStrategic
Planning
Program FormulationIf technological Leadership is to be achieved
Must Strengthen
R & D
DepartmentGather
TechnologicalIntelligence
Develop
Leading
Product Train
SalesForce
Communicate
Technical
Leadership
SONY,IBM,COKE,
XEROX,CASIO,KODAK
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PARAMJIT SHARMA
BusinessStrategic
Planning
Implementation- 7S
Structure
Shared
Vales
Skills
Systems
Staff
Strategy
Styles
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PARAMJIT SHARMA
BusinessStrategic
Planning
Implementation- 7S
Strategy ,Structure, Systems are Hardware's
Style, Skills, Staff & Systems are Software’s
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PARAMJIT SHARMA
BusinessStrategic
Planning
Implementation- 7S
Style – co’s employees share common
way of behaving,
McDonald- employees give smile to customers
IBM -Professional in dealing with customers
Skills -skills needed to carry strategies
Staffing Hired right type of people
Shared Values— Employees share same values
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PARAMJIT SHARMA
BusinessStrategic
Planning
FEED BACK & CONTROL
•Track results
•Monitor New Developments
•Some Environments are
Stable
Unpredictable
•Some Change Rapidly