strategic planning framework for technical organization

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    Strategic PlanningFramework for Technical

    Organization

    By Dr Ali Sajid

    Director IB & M

    Special Presentation for MBA (Evn)IBM

    Fall 2010

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    Inspiration!Strategic Planning

    Dr. Ali [email protected]

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    We have astrategic

    plan

    Its called

    doing things

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    One who

    does less

    than he canis a thiefSAINT BABA

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    However

    beautiful thestrategy, you

    should

    occasionally look

    at the resultsSir Winston Churchill

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    There is always abetter strategy than

    the one you have;you just haven't

    thought of it yetSir Brian Pitman, former CEO of LloydsTSB,

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    I claim not to have

    controlled events,but confess plainly

    that events havecontrolled me

    Abraham Lincoln

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    In real life, strategy

    is actually verystraightforward. You

    pick a generaldirection and

    implement like hell

    Jack Welch

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    "Change can eitherchallenge or

    threaten us...Yourbeliefs pave your

    way to success or

    block you "--Marsha Sinetar

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    1. Every morning,write a list of the

    things that need tobe done that day

    2. Do them

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    Intelligent peoplecan always come

    up with intelligent

    reasons to donothing

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    The secret of

    getting aheadis gettingstarted

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    Action is the

    foundational

    key of allsuccess

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    Blame nobody

    Expect nothing

    Do something

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    Dothings

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    Get madStart doing

    something

    about it

    Now

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    Do whatneeds tobe done

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    This is so simple it sounds

    stupid, but it is amazinghow few oil people reallyunderstand thatyou only

    find oil if you drill wells. Youmay think youre finding it

    when youre drawing mapsand studying logs, but youhave to drill.

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    I saw that leaders placed too

    much emphasis on what somecall high-level strategy, onintellectualizing and

    philosophizing, and notenough on implementation.

    People would agree on aproject or initiative and thennothing would come of it.

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    StartNow

    !

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    Trythings

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    Natural selection isdeath. Without hugeamounts of death,organisms do not change

    over time. Death is themother of structure. It

    took four billion years ofdeath to invent the

    human mind.

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    Effective

    prototyping may bethe most valuable

    core competence aninnovative

    organization can

    hope to have

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    The paradox ofinnovation:

    whoever makes

    the mostmistakes wins

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    The mostsuccessful

    people are

    those who are

    good at plan B

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    The key to a greatpainting is the

    nerve, after weeksof effort, tobet the

    paintingon the nextbrush stroke

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    FailFail againFail better

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    S.A.V.(Screw Around

    Vigorously!)

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    The secret to

    having good

    ideas is to have alot of ideas, then

    throw the bad

    ones away

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    Reward excellent

    failuresPunish mediocre

    successes

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    In business, you

    reward people fortaking risks. When it

    doesnt work out youpromote them,

    because they werewilling to try new

    things

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    No tryNo deal

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    You miss

    100% of the

    shots younever take

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    READY?FIRE!AIM.

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    FailForward

    Fast

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    Learn notto be

    careful

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    Humancreativityis

    the ultimate

    economic

    resource

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    Every child isborn an artist.

    The trick is to

    remain anartist

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    I think it is very

    important for you to dotwo things: act on your

    temporary conviction as ifit was a real conviction;and when you realize that

    you are wrong, correctcourse very quickly

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    Fail fasterSucceedsooner

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    Life is whathappens to you

    while you're

    busy makingother plans

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    A year from

    now you maywish you hadstarted today

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    The one thing you

    need to know aboutsustained individual

    success: Discoverwhat you dont like

    doing andstop

    doing it

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    Im not

    comfortableunless Im

    uncomfortable

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    If itworks, itsobsolete

    R t

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    Respect

    = Magic

    Thank you

    = Magic

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    A successful man is onewho can lay a firm foundation

    with the bricks others havethrown at him.

    - David Brinkley

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    Change the worldAccept nothing less

    Dream!The only worthwhile reality

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    The greatest discoveryof our generation

    is that a human beingcan alter his life by

    altering his attitudes.- William James

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    Action

    Logic will notchange anemotion,

    but action will.

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    In order to be big, you

    have to think big.If you think small,you're going to be

    small.- Emeril Lagasse

    A person is as happy as he

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    A person is as happy as hemakes up his mind to be.

    - Abraham Lincoln

    We tend to judge others

    by their behaviors andourselves by ourintentions.

    - Stephen Covey

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    Thoughts --> Feelings --> Actions. So, if you

    think negative, you willfeel negative and thenact negative, then

    continue to thinknegative, and so on.

    - Hendrie Weisinger

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    The mold of aman's fortune

    is in his ownhands.

    - Francis Bacon

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    Believe

    If you do not believe inyourself ...

    chances are nobodyelse will.

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    Being broke is a

    temporary situation.Being poor is a state of

    mind.- Mike Todd

    Hastey kay fareeb main mut aa jouyio

    asad Alam Tumam halqa dam I Khal haain

    Th fi t b i i di t f

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    The first basic ingredient ofleadership is a guiding

    vision. The leader has aclear idea of what hewants to do

    professionally &Personally & theStrength to Persist

    in the face of setbacks,even failures.- Warren Bennis

    Th f

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    The very essence ofLeadership is that youhave to have a Vision.

    It's got to be a visionyou articulate clearly &forcefully on every

    occasion.Theodore Hesburgh, President of University of Notre Dame

    T k St f A O i ti

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    Teamwork Stages of An OrganizationLow >>>>>>>>>> Team Focus >>>>>>>>>> High

    Stage 1 Stage 2 Stage 3

    External

    Internal

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    Stage 1 Org -Low Team Focus

    No vision, mission or strategicfocus.

    Organizational Goals unclear.

    Disorganized with individuals doingwhatever they think is the best for

    them or their unit. Weak core or

    NO CORE Values. Customer is An Afterthought.

    Stage TWO Org

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    g gModerate Core Value Development &

    Team Effort

    Some teams formed.

    Some training at the interpersonal level.

    No real sense ofMission toward

    Corporate Objectives.

    Customer is important but customer

    satisfaction is not the:

    Goal of all Subgroups. Upper management does not understand

    modern tools-- but pretends to anyway.

    Stage THREE Org

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    A Learning Community

    Shared Vision (e.g., Xerox).

    Effective Teamwork& StrategicPlanning.

    Core Values important & Well integrated

    into the Companys Corporate Culture. Internal and External Customers important.

    Willingness to use Quality Management

    Tools.

    Sense that everyone:

    Succeeds or Fails Together.

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    Missing activity at any org

    among

    Different activities require differentapproaches

    5 Purposeful Activities(Gerald Nadler)

    1. Learning

    2. Research

    3. Planning and Design

    4. Evaluation

    5. Operating & Supervising

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    Outline of the Framework

    What is Strategic Planning

    How can we plan Strategically (&

    why should we?)?

    Designing yourOrg Strategic Plan

    Best Practices in Planning

    P t ti O i

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    Presentation OverviewClearly Define Complete Strategic Planning

    ProcessExplain how to create & execute a:

    Strategic Plan, Vision, Mission & Strategy/

    Strategic Intents

    Provide a common model that the entire

    org can follow

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    Important Thoughts

    Planning is a Process, not an event. The norm is forStrategic Planning to

    Fail, because the way things are is

    very powerful! Planning takes time!

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    Strategic Panning in any Org

    The Process of Developing

    Strategies to reach

    a defined Objectivefor Your org.

    (Wikipedia)

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    Strategic Planning

    Systematic process throughwhich an org agrees on

    & builds commitment

    among stakeholders topriorities that are essential to its

    mission & are responsive to the

    environment.

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    Strategic Planning

    Guides the acquisition& allocation of

    resources to achievethese priorities.

    Michael Allison & Jude Kaye

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    Pre-Requisites to Planning

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    Senior leadership commitment

    Who will do what?What will each group do?

    How will we do it?

    When is the best time?

    St t i Pl i

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    Strategic Planning

    is ongoing,not used just when

    considering major

    changes

    S ?

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    Why Do Strategic Planning?

    If you fail to plan, thenyou plan to fail

    be Proactive aboutthe future

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    Why Do Strategic Planning

    Strategic Planning ImprovesPerformance

    Counter Excessive inward & short-

    Term thinking Solve major issues atA macro level Communicate to

    everyone:

    What is most important

    What is Strategic Planning?

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    What is Strategic Planning?

    A Long-term, Future-oriented Process of

    Assessment, Goal-setting, & Decision-making that:

    Maps an explicit path between

    Present & a Vision of the future.

    It relies on careful consideration of an org's

    Capabilities & environment, & leads toPriority-based resource allocation &

    Other Decisions.

    St t i Thi ki &

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    Strategic Thinking &

    PlanningProcess of deciding the

    Optimal alignment

    between unlimited needs &

    Limited resources

    to achieve your Priorities.Center for Organizational Effectiveness

    Strategic Plan

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    Strategic Plan

    A Program of Action,that addresses the

    Orgs Strategic issues

    (fundamental questions orchallenges)

    & is driven by the orgs

    Vision/ mission/ purpose.

    What is Strategic Planning?

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    Process to establish priorities

    on what you will accomplish inthe future Forces you to make

    choices on what you will do &

    what you will not do Pulls entireorganization together around a

    single game plan for

    execution Broad outlineOn where resources

    will get allocated

    Strategic Planning

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    Strategic Planning

    Not easy stuff. Takes experience &knowledge to facilitate & participate.

    Can not be rushed.

    The approaches used can vary, butthere are some essential parts.

    A Good Strategic Plan Should

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    A Good Strategic Plan Should.

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    Address critical performance issues

    Create the right balance b/t

    What org is capable of doing vs.

    what the org would like to do.

    Cover a sufficient time period to close thePerformance gap

    Visionary convey a desired future end stateFlexible allow & accommodate changeGuide decision making at lower levels

    operational, tactical, individual levels

    F d t l Q ti t A k

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    Fundamental Questions to Ask

    Where are we now? (Assessment)Where do we need to be? (Gap /

    Future End State)

    How will we close the gap (Strategic

    Plan)

    How will we monitor our Progress

    (Balanced Scorecard)

    What Strategic Planning is Not

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    What Strategic Planning is Not

    One-off, brief activity

    Production of a document or report thatnobody reads

    Tactical getting from A to B

    Affects and is engaged in by a single unit

    Something done by an individual Divorced from an orgs broader

    missions/goals

    Divorced from reality

    Reactive to the environment Operates under unrealistic assumptions

    Strategic Planning

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    Strategic Planning

    Is

    Process

    To identify broad

    goals Stakeholder driven

    Responds to adefined andunderstoodenvironment

    Is not

    A dead document

    Day to day activities and

    operations A wish list

    Divorced from other

    plans and goals of the

    campus

    St k h ld

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    2/23/2013 12:38 PM Matt H. Evans, [email protected] 87

    Stakeholder

    Any person, group or

    organization that can place a

    claim on an organization'sattention, resources, or

    output, or that is affected by

    that output

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    Stakeholders

    Internal Family

    Partners

    External Agencies

    Lenders

    Builders

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    Strategic Planning Process

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    Start Get executive buy-in Environmental Scan

    Evaluation and

    Monitoring

    Stakeholder Buy-In Executive Buy-In Draft Plan

    Plan Implement Plan

    Assemble team and

    resourcesStakeholder Input

    g g

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    2/23/2013 12:38 PM Matt H. Evans, [email protected] 90

    Plan

    For

    Planning

    Mission

    Purpose

    Values

    Stakeholders

    External

    Internal

    External &

    Internal

    Assessment

    SWOT

    Define

    Strategic

    IssuesFor the

    Business

    Implementation

    and

    AssessmentVision

    Strategic Planning Flow Chart

    Plan of Action

    StrategyAssess

    Mandates

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    Strategic Planning Model

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    g g

    A B C D E

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    Environmental Scan

    Assessment

    Background

    Information

    Situational Analysis

    SWOTStrengths,Weaknesses,

    Opportunities,

    Threats

    Situation Past,Present and Future

    Significant Issues

    Align / Fit with

    Capabilities

    Mission & Vision

    Values / Guiding

    Principles

    Major Goals

    Specific Objectives

    PerformanceMeasurement

    Targets / Standards of

    Performance

    Initiatives and

    Projects

    Baseline Components

    PerformanceManagement

    Review Progress

    Balanced Scorecard

    Take Corrective

    Actions

    Down toSpecifics

    Evaluate

    Where we are Where we want to be How we will do it How are we doing

    Gaps Action Plans Feedback upstream

    revise plans

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    Assessment

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    SWOT Analysis

    An analysis of a businesses

    internal & external Environments

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    SWOT Analysis

    Strengths

    WeaknessesOpportunities

    Threats

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    Strategic Planning Flow Chart

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    2/23/2013 12:38 PM Matt H. Evans, [email protected] 96

    Plan

    For

    Planning

    Mission

    Purpose

    Values

    Stakeholders

    External

    Internal

    External &

    Internal

    Assessment

    SWOT

    Define

    Strategic

    IssuesFor the

    Business

    Implementation

    and

    AssessmentVision

    Strategic Planning Flow Chart

    Plan of Action

    StrategyAssess

    Mandates

    Assessment Model: Assessment

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    S W O T

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    External Assessment: Marketplace,

    competitors, social trends, technology,regulatory environment, economic cycles .

    Internal Assessment: Organizational

    assets, resources, people, culture,

    systems, partnerships, suppliers, . . .

    Easy to Understand

    Apply at any

    organizational level

    Needs to be

    Analytical and

    Specific

    Be honest about your

    weaknesses

    Good Points Possible Pitfalls

    SWOT SWOT

    Assessment

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    Strengths

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    Strengths Those things that you do well,

    high value or performance points

    Strengths can be tangible: Loyal customers,

    efficient distribution channels, very high quality

    products, excellent financial conditionStrengths can be intangible: Good leadership,

    strategic insights, customer intelligence, solid

    reputation, high skilled workforce.

    Often considered Core Competencies BestLeverage points for growth without draining your

    resources

    Weaknesses Assessment

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    2/23/2013 12:38 PM Matt H. Evans, [email protected] 99

    Weaknesses Those things that prevent you

    from doing what you really need to doSince weaknesses are internal, they are

    within your control.

    INCLUDE: Bad leadership, unskilledworkforce, insufficient resources, poor

    product Quality, slow distribution and

    delivery channels, outdated technologies,

    lack of planning, . . .

    Opportunities

    Assessment

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    pp

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    10

    0

    Opportunities Potential areas for

    growth & higher performance

    External in nature marketplace,

    unhappy customers with

    competitors, better economicconditions, more open trading

    policies, . . Internal opportunities

    should be classifiedStrengths Timing: May important for

    capitalizing on opportunities

    Threats Assessment

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    2/23/2013 12:38 PM

    10

    1

    Threats Challenges confronting org,

    external in nature

    Threats can take a wide range bad press

    coverage, shifts in consumer behavior,

    substitute products, new regulations, . . .

    May be useful to classify or assign

    probabilities to threats.

    More accurate you are in identifying

    threats, better position you are for dealing

    with sudden ripples of Change.

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    2/23/2013 12:38 PM

    10

    2

    Baseline

    Baseline

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    Why Create a Baseline?

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    10

    3

    Puts everything abt org into a single

    context for comparability & Planning

    description abt company as well as overall

    environment include info abt relationships

    Customers, suppliers, partners

    Preferred format is the Orgal Profile

    Orgal Profile

    1 O ti E i tBaseline

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    1. Operating Environment

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    10

    4

    Products & Services Suppliers, DeliveryChannels, Contracts, Arrangements, . . .

    Organizational Culture Barriers,

    Leadership, Communication, Cohesiveness

    Workforce Productivity Skill levels,diversity, contractors, aging workforce, . .

    Infrastructure Systems, technology,

    facilities, Regulatory Product / Service

    Regulation, ISO Quality Standards, Safety,Environmental, . . .

    Orgal Profile Baseline

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    g

    2. Business Relationships

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    10

    5

    Orgal Structure Business Units,Functions, Board, Mgt Layers, . . .

    Customer Relationships Requirements,

    Satisfaction, Loyalty, Expectations, . . .

    Value Chain Relationship between everyone invalue chain . . . . Partner Relationships Alliances,

    long-term suppliers, customer partnerships, . . .

    Orgal Profile3. Key Performance

    Baseline

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    3 ey e o a ce

    Categories

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    10

    6

    CustomerProducts and Services

    Financial

    Human Capital

    OperationalExternal (Regulatory Compliance, Social

    Responsibility, . . . )

    Baseline

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    Gap Analysis

    2/23/2013 12:38 PM

    10

    7

    Baseline / Org Profile Challenges / SWOT

    Gap = Basis for Long-

    Term Strategic Plan

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    2/23/2013 12:38 PM Matt H. Evans, [email protected]

    10

    8

    Components

    Major Components of the Components

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    Strategic Plan / Down to Action

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    10

    9

    Vision

    Mission

    Goals

    Objectives

    Measures

    What we want to be

    Why we exist

    Indicators andMonitors of success

    Desired level ofperformance and

    timelines

    Planned Actions to

    Achieve Objectives

    O1 O2

    AI1AI2 AI3

    M1 M2 M3

    T1 T1 T1

    Specific outcomes expressed inmeasurable terms (NOT activities)

    Strategic Plan

    Action Plans

    Evaluate Progress

    Targets

    Initiatives

    What we must achieve to be successful

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    11

    0

    Define the

    vision & themission

    Planning Should Have

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    2/23/2013 12:38 PM

    11

    1

    Planning Should Have

    A Vision:

    Now

    Future

    Mission drives the work.

    Plan drives the action.

    Strategic Vision

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    Where are do we want to go?

    What are the implications for our

    campus and organizational goals?

    What problems are we trying to

    solve? What problems should we

    be trying to solve?

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    Vision is the art of

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    Vision is the art of

    seeing thingsinvisible.

    It's okay to lose sightof the shore as long asyou don't lose sight of

    the inner course.

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    Vision Components

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    How org wants to be perceived in the

    future what success looks like anexpression of desired end state

    Challenges everyone to reach for

    something significant inspires a

    compelling future Provides a long-term

    focus for the entire organization

    Your successful past

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    Creating a better futurestarts with the ability to

    envision it.

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    Your successful past

    will block your visionsof the future.

    - Joel Barker

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    For thoseempowered with a

    vision, greatnessbegins with a single

    spark of inspiration.

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    Vision Statement

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    The Vision Statement: Describes the

    future we intend to create the results,we will be achieving & characteristics the

    organization will need to possess

    in order to achieve those results.

    The Vision Statement: Provides direction &

    Inspiration for organizational goal-setting

    & conveys a sense ofFuture Direction.

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    Vision Statement

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    Examples

    S I have a dream.

    Martin Luther King, Jr.

    S By the end of the decade, we will put

    a man on the moon. John F. Kennedy

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    AWWA Vision Statement

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    AWWA will be the

    leading force in theworld dedicated tosafe drinking water.

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    Developing the Strategic Vision

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    Developing the Strategic Vision

    Clientele

    The Clientele section should address the following questions:

    Who do you serve? Who will you serve?Many units have multiple constituencies: Alumni, students, staff, public,

    parents, etc.

    How many do you serve? How many do you want/expect toserve in the future?See WCU growth plans at: http://planning.wcu.edu/Enroll_Targets.htm

    What are the expected or desired characteristics of yourconstituencies?

    Ethnicity

    Age

    Gender

    Other characteristics

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    Developing the Strategic Vision

    Program and Service Mix

    http://planning.wcu.edu/Enroll_Targets.htmhttp://planning.wcu.edu/Enroll_Targets.htm
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    Program and Service Mix

    The Program and Service Mix section should address thefollowing questions:

    What programs and services does/will the unit offer?

    What are the priorities for the programs and services?

    What new programs/services should be sought?

    How can the unit meet the needs of new, changing, or

    future clientele?

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    Guiding Principles and Values

    Components

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    Every organization should be guided by a set of

    values and beliefsProvides an underlying framework for making

    decisionspart of the organizations culture

    Values are often rooted in ethical themes, such as

    honesty, trust, integrity,respect, fairness, . . . .

    Values should be applicable across entire org

    Values may be appropriate for certain best

    mgt practices best in Terms of Quality, Exceptional

    customer service, etc.

    Examples of

    Guiding Principles & ValuesComponents

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    Guiding Principles & Values

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    We obey the law and do not compromise moral or ethical principles ever!We expect to be measured by what we do, as well as what we say.

    We treat everyone with respect and appreciate individual differences.

    We carefully consider the impact of business decisions on our people and we

    recognize exceptional contributions.

    We are strategically entrepreneurial in the pursuit of excellence, encouraging original

    thought and its application, and willing to take risks based on sound business

    judgment.

    We are committed to forging public and private partnerships that combine diverse

    strengths, skills and resources.

    Mission Statement Components

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    Captures Essence of why the org exists

    Who we are,

    what we do

    Explains the basic needs that you fulfillExpresses the core values of the org

    Brief & to the point

    Easy to understand If possible, convey

    Unique nature of your org & the role it

    plays that differentiates it from others

    Mission Statement - definition

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    Purpose of the organization Core function

    Organizations reason for being the

    work of the organization

    What the organization does uniquely well

    Mission/purpose should define theorganizations intentions towards the clientele

    to be served

    Mission Statement

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    Broad description of

    What the organization does,with and for whom the organization does

    what it does,

    and WHY the organization exists (theultimate end).

    Mission conveys a sense offundamental purpose.

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    Mission Statement

    Mission = what an organization does

    Values = how an organization should actVision = what an org should look like in

    future

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    Mission Statement Should Include:

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    Purpose One sentence that describes

    the end result an org seeks taccomplish (for whom)

    Businessa description of the primarymeans (program, action, services, etc.)

    used to accomplish the purpose

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    Mission Statement

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    a Broad description of :

    What the Org Does,

    for Whom org does what it does,

    WHY organization exists

    (the ultimate end). Mission conveys a sense of

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    An effective mission

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    An effective mission

    statement :Should be able to tell:

    Your company story andideals in:

    Less than 30seconds.

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    Writing Your Purpose Sentence

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    An Infinitive verb: that indicates a

    Change in status (such as to increase,to decrease, to eliminate, to prevent,

    etc.)

    An identification of the Problem tobe addressed or condition to be

    changed

    (such as access to safe drinking water)

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    Sample Mission Statements

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    YMCA seeks to enhance

    lives of all people (purpose)through programs

    designed todevelop spirit, mind, & body

    (business).

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    Examples Good and Bad

    Mi i St t t

    Components

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    Mission Statements

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    To Make People Happy

    To Explore the

    Universe and Search

    for Life and to

    Inspire the Next

    Generation ofExplorers

    NASA

    Walt Disney

    Does a good job of expressing the core

    values of the organization. Also conveys

    unique qualities about the organization.

    Too vague and and unclear. Need moredescriptive information about what makes

    the organization special.

    AWWA Mission Statement

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    The American Water Works Association is theauthoritative resource for safe drinking

    water.

    AWWA promotes public health, safety, andwelfare by uniting the efforts of the full

    spectrum of the drinking water community.Through our collective strength, AWWA

    advances the technology, science,

    management, and govt policies relative tothe stewardship of water.

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    The mission of the Stanford Medical Schoolis to be a premier research-intensive school

    of medicine that improves health in the 21st

    century through discoveries, leadership and

    innovations in education, biomedical andclinical research and patient care.

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    How should I write a Mission Statement

    should say who your company is, what

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    y y p y ,you do, what you stand for and why you

    do it. best developed with input by all

    members of an org.

    tend to be 3-4 sentences long.

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    Strategic Planning Flow Chart

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    Plan

    For

    Planning

    Mission

    Purpose

    Values

    StakeholdersExternal

    Internal

    External &

    Internal

    Assessment

    SWOT

    Define

    Strategic

    IssuesFor the

    Business

    Implementationand

    AssessmentVision

    Plan of Action

    StrategyAssess

    Mandates

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    Strategic Issue

    Fundamental policy question or

    challenge that affects the businesses

    mandates, mission and/or values.

    Long term and do-able.

    Goals

    Components

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    Goals

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    Describes a future end-state desired outcomethat is supportive of the mission and vision.

    Shapes the way ahead in actionable terms.

    Best applied where there are clear choices about

    the future.

    Puts strategic focus into the organization

    specific

    ownership of the goal should be assigned to

    someone within the organization.

    May not work well where things are changing fast goals tend to be long-term for environments

    that have limited choices about future.

    Developing Goals

    Components

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    p g

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    Cascade from top of Strategic Plan

    Mission, Vision, Guiding Principles.

    Look at your strategic analysis SWOT,

    Environmental Scan, Past Performance, Gaps . .

    Limit to a critical few such as 5-8 goals.

    Broad participation in development of goals:Consensus from above buy-in at execution

    level.

    Should drive higher levels of performance n

    close a critical performance gap.

    Examples of GoalsComponents

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    p

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    Reorganize entire org for better responsiveness to customers

    We will partner with other businesses, industry leaders, and government agencies in

    order to better meet the needs of stakeholders across the entire value stream.

    Manage our resources with fiscal responsibility and efficiency through a single

    comprehensive process that is aligned to our strategic plan.

    Improve the quality and accuracy of service support information provided to our

    internal customers.

    Establish a means by which our decision making process is market and customerfocus.

    Maintain and enhance the physical conditions of our public facilities.

    Objectives

    Components

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    Objectives

    Relevant - directly supports goal Compels org into action

    Specific enough so we can quantify nmeasure results

    Simple n easy to understand

    Realistic n attainable

    Conveys responsibility n ownership

    Acceptable to those who must execute May need several objectives to meet a goal

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    Goals vs. ObjectivesComponents

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    jGOALS OBJECTIVES

    Very shortstatement, fewwords

    Longer statement, moredescriptive

    Broad in scope Narrow in scope

    Directly relates tothe Mission

    Statement

    Indirectly relates to the MissionStatement

    Covers long timeperiod (such as 10years)

    Covers short time period (such 1year budget cycle)

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    Examples of Objectives

    Components

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    Develop a customer intelligence database system to capture and analyze patterns in

    purchasing behavior across our product line.

    Launch at least three value stream pilot projects to kick-off our transformation to a

    leaner organization.

    Centralize the procurement process for improvements in enterprise-wide purchasingpower.

    Consolidate payable processing through a P-Card System over the next two years.

    Monitor and address employee morale issues through an annual employee satisfaction

    survey across all business functions.

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    Down to

    Specifics

    Formulate a Strategy

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    Formulate a Strategy

    Make an Action PlanSo now what?

    What to do?

    Who will do it?

    When.set a timeline

    Report Back

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    What are Action Plans?The Action Plan identifies specific steps that

    will be taken to achieve initiatives n strategic objectives

    Down toSpecifics

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    Objectives

    Initiatives

    Action

    Plans

    will be taken to achieve initiatives n strategic objectives

    Describe who does what, when it will be completed, & how org knows

    when steps are completed

    Each Initiative has a supporting Action Plan(s) attached to it

    Action Plans are geared toward operations, procedures, and

    processes

    Like Initiatives, Action Plans require monitoring of progress onObjectives, for which measures are needed

    Characteristics of Action PlansDown toSpecifics

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    Assign responsibility for successful completion of the Action Plan. Who isresponsible? What are roles n responsibilities?

    Detail all required steps to achieve Initiative that Action Plan is supporting.Where will actions be taken?

    Establish a time frame for completion each steps. When will we need to takethese actions?

    Establish the resources required to complete the steps. How much will ittake to execute these actions?

    Define the specific actions (steps) that must be taken to implement the

    initiative. Determine the deliverables (in measurable terms) that should resultfrom completion of individual steps. Identify in-process measures to ensurethe processes used to carry out the action are working as intended. Definethe expected results and milestones of the action plan.

    Provide a brief status report on each step, whether completed or not. Whatcommunication process will we follow? How well are we doing in executingour action plan?

    Based on the above criteria, you should be able to clearly define youraction plan. If you have several action plans, you may have to prioritize.

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    Action Plan ExecutionDown toSpecifics

    R i h d Wh Wh t H Wh

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    Requires - you have answered Who, What, How, Where,and When questions related to initiative that drives

    strategic execution

    Coordinate with lower level sections, administrative noperating personnel since they will execute Action Planin the form of specific work plans

    Assignaction responsibility and set timelinesDevelop working plans and schedules that havespecific action stepsResource the project or initiative and document in theform of detail budgets (may require reallocation priorto execution)

    Monitorprogress against milestones andmeasurementsCorrect and revise action plans per comparison ofactual results against original action plan

    Quantify from Action Level Up

    in terms of Measurements

    Down toSpecifics

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    Measure your milestones short-term outcomes

    at Action Item level.

    Measure outcomes of your objectives.

    Try to keep your measures one per objective.

    May want to include lead and lag measures to

    depict cause-effect relationships if you areuncertain about driving (leading) the desired

    outcome.

    Establish measures using a template to capture

    critical data elements

    Measurement Template

    Down toSpecifics

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    Measurement Template

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    (Insertorganizationname)

    (Insertdivision name) (Insertdepartmentname)

    Risk Frameareaobjectivesupports

    (Insertobjectiveowner)

    (Insertmeasurementowner)

    (Insertreportingcontact info)

    Objective Description description of objective purpose, in sufficient detail forpersonnel not familiar with the objective to understand its intent. Objectivedescriptions are typically two or three paragraphs long. This will appear in thepop-up window when you mouse over the objective in the Balanced ScorecardSystem.

    References sourcedocumentation forobjective and objectivedescription

    Comments additional information about the objective not covered in above blocks, such asrecommendations for further revision, additional organizations objective impacts, recommendations forcoordination / alignment with other objectives, etc.

    Measure Name - Thename exactly as youwant it to appear in theBalanced Scorecard,

    including the measurenumber (i.e. PercentEmployees Satisfied,etc.)

    Measure Description description of themeasure, include its intent, data source, andorganization responsible for providingmeasure data. This will appear in the pop-up

    window when you mouse over the measurein the Balanced Scorecard.

    MeasureFormula formula usedto calculate

    measure value(if any)

    Data Source -The source of thedata manual,data spreadsheet,

    or databasename and contactfamiliar with thedata

    Measure Weight - the relative weight of the measure based on theimpact it has on the overall objective. The total weights for all measuresfor an objective must add to 100

    Measure Reporter Personresponsible for providing measuredata. Include the name,organization and email.

    Target Maximum

    Maximum expected value for the Effective Date Frequency

    How Units

    Criteria for Good Measures

    Down toSpecifics

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    Criteria for Good Measures

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    Integrity Complete; useful; inclusive of several types of

    measure; designed to measure the most important activities

    of the organization

    Reliable: Consistent

    Accurate - Correct

    Timely Available when needed: designed to use and report

    data in a usable timeframe

    Confidential and Secure: Free from inappropriate release or

    attack

    Examples of MeasurementsLead Indicators

    Down toSpecifics

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    ead d ca o s Average time to initiate customer contact

    => shorter time should lead to bettercustomer service

    Average response time to incident =>

    below average response times shouldlead to increased effectiveness in dealingwith incident

    Facilities that meet facility quality A1

    rating => should lead to improvedoperational readiness for meetingcustomer needs

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    Examples of MeasurementsLag Indicators

    Down toSpecifics

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    g

    Overall customer satisfaction rating =>how well you are doing looking back

    Business Units met budgeted service hour

    targets => after the fact reporting ofservice delivery volume

    Number of category C safety accidents atconstruction sites => historical report of

    what has already taken place

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    Targets

    Down toSpecifics

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    Targets For each measurement, you should have

    at least one target Targets should stretch the organization to

    higher levels of performance

    Incremental improvements over currentperformance can be used to establishyour targets

    Targets put focus on your strategy

    When you reach your targets, you havesuccessfully executed your strategy

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    Examples of Targets

    Down toSpecifics

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    Average Time to ProcessNew Employee Setups inDB

    65 daysYear 2007

    60 daysYear 2008

    55 daysYear 2009

    Utilization Rate for RentalHousing Units

    90% for

    Year 2007

    92% forYear 2008

    95% forYear 2009

    Toxic Sites meeting in-service compliance

    55% forYear 2007

    70% forYear 2008

    95% forYear 2009

    Personnel Fully Trained inSafety and Emergency

    65% by2rdQuarter

    75% by3thQuarter

    90% by4thQuarter

    Open Positions Filled

    after 30 day promotionperiod

    75

    positionsSept 2007

    100

    positionsJan 2008

    135

    positionsJuly 2008

    % Reduction in OrdersFilled Short in 1st Cycle

    50% byYear 2008

    65% byYear 2009

    85% byYear 2010

    Sanity Check

    Down toSpecifics

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    Sanity Check . . .Make sure everything is linked andconnected for a tight end-to-end modelfor driving strategic execution.

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    INITIATIVE

    Employee

    Productivity

    Improvement

    Program

    Employee

    Satisfaction

    Survey

    Rating

    90%

    favorable

    overall

    Measure

    Target

    Target Actual

    90%

    45%

    PercentSa

    tisfaction

    gap

    MEASURE / TARGET

    OBJECTIVEImprove Employee

    Satisfaction

    ACTION PLAN

    Identify issues per

    a company wide

    survey

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    Evaluate

    Formulate a Strategy

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    Formulate a Strategy

    Make an Action PlanSo now what? What to do?

    Who will do it?

    When.set a timeline

    Report Back

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    Evaluation and Reassessment

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    Try it!

    Does it fit?

    Redesign needed?

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    Strategic Planning Flow Chart

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    Plan

    For

    Planning

    Mission

    Purpose

    Values

    StakeholdersExternal

    Internal

    External &

    Internal

    Assessment

    SWOT

    Define

    Strategic

    IssuesFor the

    Business

    Implementationand

    AssessmentVision

    Plan of Action

    StrategyAssess

    Mandates

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    If you do not know whereyoure heading,

    youre likely to end upsomewhere else.Yogi Berra

    Continuous Feedbackthrough the Balanced Scorecard

    Cascade and align from the top to create a

    Evaluate

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    Cascade and align from the top to create a

    Strategic Management System. Use the Balanced Scorecard framework to

    organize and report actionablecomponents.

    Use the Scorecard for managing theexecution of your strategy.

    Scorecard forces you to look at differentperspectives and take into account cause-

    effect relationships (lead and lagindicators)

    Improves how you communicate yourstrategy critical to execution.

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    Performance Management

    D2-D5: Build the Balanced Scorecard

    Evaluate

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    g Establish a regular review cycle using your

    balanced scorecard. Analyze and compare trends using graphs for rapid

    communication of performance.

    Dont be afraid to change your metrics life cycle

    (inputs to outputs to outcomes) Work back upstream to revise your plans: Action

    Plans > Operating Plans > Strategic Plans

    Planning is very dynamic must be flexible tochange.

    Recognize and reward good performance results

    Brainstorm and change take corrective action onpoor performance results.

    2/23/2013 12:38 PM Matt H. Evans, [email protected]

    Automating the ProcessD2-D5: Build the Balanced Scorecard

    Evaluate

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    Automating the Process

    2/23/2013 12:38 PM Matt H. Evans, [email protected]

    Low Cost Scorecard Tools

    1. Dialog (www.balancedscorecard2.com)

    2. Ergometrics (www.ergometrics.com)

    3. ExecDash (www.idashes.net)

    4. Scorecard Hosting (www.scorecardhosting.com)

    High End Best of Breed Tools

    1. PB Views (www.pbviews.com)

    2. QPR (www.qpronline.com)

    3. Rocket (www.rocketsoftware.com/portfolio/epm)

    Link Budgets to Strategic

    Plan

    Evaluate

    http://www.balancedscorecard2.com/http://www.ergometrics.com/http://www.idashes.net/http://www.scorecardhosting.com/http://www.pbviews.com/http://www.qpronline.com/http://www.rocketsoftware.com/portfolio/epmhttp://www.rocketsoftware.com/portfolio/epmhttp://www.qpronline.com/http://www.pbviews.com/http://www.scorecardhosting.com/http://www.idashes.net/http://www.ergometrics.com/http://www.balancedscorecard2.com/
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    The worlds best Strategic Plan will fail if it isnot adequately resourced through thebudgeting process

    Strategic Plans cannot succeed without peopletime, money, and other key resources

    Aligning resources validates that initiatives anaction plans comprising the strategic plansupport the strategic objectives

    2/23/2013 12:38 PM Matt H. Evans, [email protected]

    What Resources?How to Link?

    Evaluate

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    2/23/2013 12:38 PM Matt H. Evans, [email protected]

    Every Action Plan should identify the following:

    The people resources needed to succeed

    The time resources needed to succeed

    The money resources needed to succeed

    The physical resources (facilities, technology, etc.) needed to

    succeedResource information is gathered by Objective Owners which is

    provided to the Budget Coordinators for each Business Unit.

    Resources identified for each Action Plan are used to establish the

    total cost of the Initiative.

    Cost-bundling of Initiatives at the Objective level is used by our

    Business Unit Budget Coordinators to create the Operating Plan

    Budget

    Some Final Thoughts

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    Some Final Thoughts

    Integrate all components from the top to thebottom: Vision > Mission > Goals > Objectives> Measures > Targets > Initiatives > ActionPlans > Budgets.

    Get Early Wins (Quick Kills) to create somemomentum

    Seek external expertise (where possible andpermissible)

    Articulate your requirements to senior