strategic planning-template (3) 2.9.16
TRANSCRIPT
REPLENISHED CREATIONS 1
REPLENISHED CREATIONS 2
Table of Contents
1. Executive summary 3
1.1 Preferred Option 3
1.2 Alternatively 3
2. Analysis 4
2.1 Vision/ Mission Analysis 4
2.2 Objectives 4
2.3 Macro or External Environment 5
2.4 Industry Environment – Porters Five Forces 7
2.5 Internal Analysis 10
2.6 Financial Analysis 11
2.7 SWOT – Summary 12
3. Options 13
3.1 Option 1 13
3.2 Option 2 13
4. Choice what we are proposing 13
5. Action Plan 14
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1. Executive summary 3
Creating Art with Reclaimed Materials
Reduce waste by upcycling materials that can be made into usable art.
Teach our community how recycling helps reduce our carbon footprint
Educate how reducing deforestation helps to replenish our earth.
Finding an outlet for relaxation helps in expression of creativity.
1.1 Preferred Option 3
Upcycling pallets and end cuts of wood that are gotten through in kind donations.
Keep cost of materials low by using upcycled materials.
Each item created has its own individual thumbprint.
Create items that are 90% or more made of recycled wood.
1.2 Alternatively 3
Use mix of upcycled wood and newly processed wood products.
Keep cost down through using the largest portion of materials from upcycling.
Create items that are 75% or more made of recycled wood.
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2. Analysis
2.1 Vision/ Mission Analysis
The following table identifies the suitability of the current vision and mission statement, including the values statement where it is separate to the vision and mission
Does your vision or mission Comment
Clearly defined your customers Local residents, Vacationers, Condo OwnersIdentify the markets your business operates in Seasonal Gulf Coast LocationIdentify the importance of technology Upcycled materials and emotional memories
Is the science behind this market Seem concerned for survival, growth & profitability
Project is labor intensive, the market will be best approached in an outdoor venue for this seasonal location. Building an online presence will help promote the brand and help to establish the prices.
State your economic objectives Create Self sustainability by developing a talent.
Describe your briefs, aspirations & values Set the example for others that have a desire to create self-sustainability by using their talents. Help others to find their creative path through learning relaxation techniques. Help others to find their path to enrich their standards of living and quality of life.
Identify your competitive strengths Earth conscious practices, holistic approach in finding creativity, online and face to face sales.
Include a concern for public image, social community and environment
Public awareness of recycle, reduce, and reuse has been hindered because of years of not having this practice available in our area.
Outline the importance of your employees/participants
Our goal on staffing is to bring employees/participants in as apprentices allowing them to create works using our same concept of upcycled materials while helping them build their own self-sustainable business through our guidance.
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2.2 Objectives
Describe your business objectives, what you hope to achieve over the next three to five years
Objectives Metric for Year ___________Creating Art with Reclaimed Materials Continual
Bring in Employee/Participants 1-3 in first year
Build online Arts & Craft Consignment Continual Starting with 4 online clients and more than 20 by the end of the first year. Increase profitability by continuing to seek out local artisans to place products on our site
Build storefront presence Year 1 Seaside Farmers Market/Year 2-forward continue seaside market and find permanent storefront/workshop
Seek out local condo décor suppliers and promote locally created products for their condo furnishings
Continually, work to increase the yearly clients
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2.3 Macro or External Environment
Using PESTLE
- Political- Economic- Social/ Culture- Technological- Legal- Environmental (Environmental issues, global warming, pollution, etcetera)
And adding “International”
Environmental Factor CommentsPolitical/ Legal The legal and government systems within
which an organization functionsLocalm Feerak
Economic Are there any local, national, regional or global technology changes that may impact you or your customers?
Social-Cultural The attitudes, values, norms, beliefs, behaviors and associated demographic trends characteristics of a given geographic area
Technological Are there any technology changes that will affect your business?
Environmental Are there any technology changes that will affect your business?
International The developments outside an organizations home country, with potential to impact to impact the organization
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Summary of SWOT for Macro Environment Analysis
Organization Threats
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2.4 Industry Environment – Porters Five Forces
Learn how to, some useful Porters Five Forces Links
Porter’s five forces overview
Industry rivalry The bargaining power of suppliers The bargaining power of customers The threat of new entrants The threat of substitute products
Industry Rivalry Comment on the extent of competition between competitors
Rating
Industry growth ratesHigh fixed costsIntermittent over capacityProduct differencesBrand identitySwitching costsInformational complexityConcentration & BalanceDiversity of competitorsCorporate stakesExit barriersIndustry rivalry overall rating
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The bargaining power of customers (buyers)
Comment on the degree of customer power in your industry
Rating
Differentiation of outputsSwitching costsPresence of substitutesIndustry concentration relative to buyer concentrationBuyer information about supplier productsBuyer profitabilityDecision makers incentivesThreat of backward integrationBargaining power of customers (buyers) overall rating
The bargaining power of suppliers
Comment on the degree of supplier power Rating
Differentiation of inputsSwitching costsPresence of substitute productsSupplier concertation relative to industry concertationImportance of volume to suppliersCost relative to total purchases in the industryImpact of inputs on cost or differentiationBuyer information about supplier productsBuyer profitabilityDecision makers incentivesThreat of backward integrationBargaining power of suppliers overall rating
The threat of new entrants Comment on the ease of entry to your industry
Rating
Economies of scaleProprietary product differencesBrand identity
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Switching costsCapital requirementsAccess to distributionAbsolute cost advantageGovernment policyExpected retaliationThreat of new entrants overall rating
Threat of substitute products or services
The extent that different industries other substitute products
Rating
Relative price performance of substitutesSwitching costsBuyer propensity to substituteSubstitute overall rating
Porter’s Five Forces SWOT Analysis
Opportunities Threats
Strengths Weaknesses
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2.5 Internal Analysis
Resources -3 -2 -1 0 +1 +2 +3Tangible Resources
ProductsPatentsAssetsEquipmentOther
Intangible ResourcesEmployee goodwillCustomer goodwillReputationOther
CultureLeadershipInnovationRisk toleranceResult focusOther
Internal SWOT
Strengths Weaknesses
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2.6 Financial Analysis
Ratio Year
Current RatioQuick RatioCash RatioTotal debit ratioDebit Equity RatioTimes Interest EarnedReturn on EquityReturn on total assetsNet Profit/ SalesExpense / SalesAsset turnoverPrice Earnings Ratio
Summary Of Financial Analysis
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2.7 SWOT - Summary
Strengths Weaknesses
Opportunities Threats
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3. Options
3.1 Option 1
3.2 Option 2
4. Choice what we are proposing
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5. Action Plan
No Action Due Owner Status