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Strategic Planning Strategic Planning Update Update Tulane University Tulane University Senate Senate April 7, 2003 April 7, 2003

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Strategic Planning Update. Tulane University Senate April 7, 2003. Strategic Areas of Focus. People Education and Research Community Resources and Leadership. Initiative 3: Community. Strategy Areas: Campus Community Engagement International Engagement Esprit de Corps. Campus. - PowerPoint PPT Presentation

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Page 1: Strategic Planning Update

Strategic Planning Strategic Planning UpdateUpdate

Tulane University SenateTulane University SenateApril 7, 2003April 7, 2003

Page 2: Strategic Planning Update

April 7, 20032

Strategic Areas of FocusStrategic Areas of Focus People People Education and ResearchEducation and Research CommunityCommunity Resources and LeadershipResources and Leadership

Page 3: Strategic Planning Update

April 7, 20033

Initiative 3: CommunityInitiative 3: Community

Strategy Areas:Strategy Areas: Campus Campus Community Engagement Community Engagement International Engagement International Engagement Esprit de Corps Esprit de Corps

Page 4: Strategic Planning Update

April 7, 20034

CampusCampusGOAL:GOAL: Create a comprehensive master Create a comprehensive master

plan for all campuses and facilities that plan for all campuses and facilities that integrates with the goals of the integrates with the goals of the strategic plan. Define development strategic plan. Define development needs and criteria for a 10-year time needs and criteria for a 10-year time frame. Define benchmarks, set goals frame. Define benchmarks, set goals for measuring productivity and for measuring productivity and condition of facilities, parking, and real condition of facilities, parking, and real estate. estate.

Page 5: Strategic Planning Update

April 7, 20035

ACCOMPLISHMENTS:ACCOMPLISHMENTS:Planning:Planning: Identified campus needs for master plan Identified campus needs for master plan

development.development. Established Campus Planning Executive Established Campus Planning Executive

Committee (CPEC) to coordinate campus-Committee (CPEC) to coordinate campus-wide planning.wide planning.

Initiated master planning for Housing Initiated master planning for Housing Redevelopment and Middle Campus.Redevelopment and Middle Campus.

CampusCampus

Page 6: Strategic Planning Update

April 7, 20036

ACCOMPLISHMENTSACCOMPLISHMENTS (cont’d.)(cont’d.)Planning Planning (cont’d.):(cont’d.): Initiated master planning for Primate Initiated master planning for Primate

Center.Center. Implemented unified campus signage; Implemented unified campus signage;

developed plan for Gibson Circle developed plan for Gibson Circle enhancements.enhancements.

CampusCampus

Page 7: Strategic Planning Update

April 7, 20037

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d.):(cont’d.):Design/Construction:Design/Construction: Designed and constructed Business School Designed and constructed Business School

expansion (Goldring/Woldenberg Hall II).expansion (Goldring/Woldenberg Hall II). Completed design for renovated University Completed design for renovated University

Center; secured lead gift; moving toward Center; secured lead gift; moving toward construction.construction.

Completed design for two new residential Completed design for two new residential facilities in Middle Campus.facilities in Middle Campus.

CampusCampus

Page 8: Strategic Planning Update

April 7, 20038

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d.)(cont’d.)Design/ConstructionDesign/Construction (cont’d.): (cont’d.): Completed early stages of planning for the Completed early stages of planning for the

renovation and expansion of Howard-Tilton renovation and expansion of Howard-Tilton Library.Library.

Completed renovation of several Uptown Completed renovation of several Uptown campus buildings: Architecture’s design campus buildings: Architecture’s design studios and technology infrastructure; studios and technology infrastructure; Walter E. Blessey Hall; Alcee Fortier Hall; Walter E. Blessey Hall; Alcee Fortier Hall; Cudd Hall; Stanley Thomas Hall.Cudd Hall; Stanley Thomas Hall.

CampusCampus

Page 9: Strategic Planning Update

April 7, 20039

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d.):(cont’d.):

Real Estate:Real Estate: Purchased and used Uptown Square property for Purchased and used Uptown Square property for

office, parking needs; initiated planning for future office, parking needs; initiated planning for future development.development.

Doubled size of University College at New Orleans Doubled size of University College at New Orleans Centre.Centre.

Leased uptown warehouse for use as multi-Leased uptown warehouse for use as multi-purpose storage facility: campus libraries, purpose storage facility: campus libraries, Newcomb Art Gallery, Amistad Research Center, Newcomb Art Gallery, Amistad Research Center, etc.etc.

CampusCampus

Page 10: Strategic Planning Update

April 7, 200310

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d.):(cont’d.):

Real Estate Real Estate (cont’d.):(cont’d.): Completed relocation of Public Health/ Completed relocation of Public Health/

Tropical Medicine to Tidewater Bldg.Tropical Medicine to Tidewater Bldg. Purchased McMahon Bldg. (8,000 s.f.) to Purchased McMahon Bldg. (8,000 s.f.) to

house a Women’s Clinic and the staff and house a Women’s Clinic and the staff and offices of TUXCOE.offices of TUXCOE.

Launched search for additional research and Launched search for additional research and office space for Health Sciences campus in office space for Health Sciences campus in downtown area.downtown area.

CampusCampus

Page 11: Strategic Planning Update

April 7, 200311

GOAL:GOAL: Broaden and deepen current Broaden and deepen current partnerships and create new partnerships and create new partnerships with educational, business, partnerships with educational, business, or community organizations; strengthen or community organizations; strengthen our connections in the region in areas our connections in the region in areas that contribute to our educational and that contribute to our educational and research initiatives; and respond to local research initiatives; and respond to local urban problems of national concern.urban problems of national concern.

Community EngagementCommunity Engagement

Page 12: Strategic Planning Update

April 7, 200312

ACCOMPLISHMENTS:ACCOMPLISHMENTS:Partnerships:Partnerships: Xavier University of Louisiana:Xavier University of Louisiana:

National Center for the Urban Community National Center for the Urban Community Center of Excellence in Women’s HealthCenter of Excellence in Women’s Health Center for Substance Abuse (LSU)Center for Substance Abuse (LSU) Center for Bioenvironmental ResearchCenter for Bioenvironmental Research National Center for the Mississippi RiverNational Center for the Mississippi River

Community EngagementCommunity Engagement

Page 13: Strategic Planning Update

April 7, 200313

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d.):(cont’d.):Partnerships:Partnerships: LSU System:LSU System:

Gene Therapy Research ConsortiumGene Therapy Research Consortium Cancer CenterCancer Center Neurobiotechnology InitiativeNeurobiotechnology Initiative On-Line LouisianaOn-Line Louisiana

Nicholls StateNicholls State School of Social WorkSchool of Social Work CBRCBR

Northwestern State UniversityNorthwestern State University Creole Studies Consortium Creole Studies Consortium

Community EngagementCommunity Engagement

Page 14: Strategic Planning Update

April 7, 200314

ACCOMPLISHMENTSACCOMPLISHMENTS (cont’d.): (cont’d.): State Initiatives:State Initiatives:

Louisiana Bus TourLouisiana Bus Tour Louisiana CouncilLouisiana Council ““Tulane Day at the Legislature”Tulane Day at the Legislature”

Local Initiatives:Local Initiatives: Community ServiceCommunity Service IDA (NCUC/Levy Rosenblum Institute)IDA (NCUC/Levy Rosenblum Institute) For the Children Reading/TutorialsFor the Children Reading/Tutorials

Community EngagementCommunity Engagement

Page 15: Strategic Planning Update

April 7, 200315

Community EngagementCommunity EngagementACCOMPLISHMENTSACCOMPLISHMENTS (cont’d.):(cont’d.): Consolidated community service coordination Consolidated community service coordination

under one office:under one office: Increased # of students engaged through CACTUS: Increased # of students engaged through CACTUS:

~400 (AY 1998); ~850 (AY 2001)~400 (AY 1998); ~850 (AY 2001) Increased hours of community service: ~13,569 (AY Increased hours of community service: ~13,569 (AY

1998); 28,265 (AY 2001)1998); 28,265 (AY 2001) Increased # of organizations served: (Habitat for Increased # of organizations served: (Habitat for

Humanity, American Cancer Society, N.O. AIDS Task Humanity, American Cancer Society, N.O. AIDS Task Force, Big Brothers Big Sisters, Louisiana SPCA, Force, Big Brothers Big Sisters, Louisiana SPCA, YMCA Education Services Adult Literacy Program, YMCA Education Services Adult Literacy Program, Ozanam Inn, Rally for Public Schools, Book Giving Ozanam Inn, Rally for Public Schools, Book Giving Tree, et al)Tree, et al)

Page 16: Strategic Planning Update

April 7, 200316

GOAL:GOAL: Conduct a series of focus groups Conduct a series of focus groups with members of our local and regional with members of our local and regional communities to determine Tulane’s communities to determine Tulane’s reputation and position in our reputation and position in our neighborhood, in New Orleans, and in neighborhood, in New Orleans, and in Louisiana. Establish goals for Louisiana. Establish goals for improvement, with a timeline and improvement, with a timeline and action steps for achieving goalsaction steps for achieving goals..

Community EngagementCommunity Engagement

Page 17: Strategic Planning Update

April 7, 200317

ACCOMPLISHMENTS:ACCOMPLISHMENTS:Neighborhood Relations:Neighborhood Relations: Conducted focus group meetings with Conducted focus group meetings with

neighborhood organizations (ongoing).neighborhood organizations (ongoing). Established a Neighborhood Liaison in the Established a Neighborhood Liaison in the

Office of the President.Office of the President. Created Neighborhood Relations Committee Created Neighborhood Relations Committee

focused on quality of life issues (trash, focused on quality of life issues (trash, noise, Greek dwellings).noise, Greek dwellings).

Community EngagementCommunity Engagement

Page 18: Strategic Planning Update

April 7, 200318

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d.):(cont’d.):Neighborhood Relations Neighborhood Relations (cont’d.):(cont’d.): Developed communications through Developed communications through

“Neighborhood Relations” website and “Neighborhood Relations” website and “Tulane Neighbor” newsletter (2x/yr.).“Tulane Neighbor” newsletter (2x/yr.).

Community EngagementCommunity Engagement

Page 19: Strategic Planning Update

April 7, 200319

ACCOMPLISHMENTSACCOMPLISHMENTS (cont’d(cont’d.):.):

Broadway:Broadway: Developed a Cooperative Endeavor Developed a Cooperative Endeavor

Agreement with the City of New Orleans Agreement with the City of New Orleans outlining maintenance responsibilities of outlining maintenance responsibilities of each.each.

Initiated comprehensive Broadway clean-Initiated comprehensive Broadway clean-up and beautification projects with weekly up and beautification projects with weekly upkeep of neutral grounds.upkeep of neutral grounds.

Community EngagementCommunity Engagement

Page 20: Strategic Planning Update

April 7, 200320

ACCOMPLISHMENTSACCOMPLISHMENTS (cont’d.):(cont’d.):

Greek Life:Greek Life: Implemented new requirements for Implemented new requirements for

University recognition of Greek dwellings, University recognition of Greek dwellings, including regular exterior inspections.including regular exterior inspections.

Initiated discussions with the national Initiated discussions with the national fraternity chapters, resulting in several fraternity chapters, resulting in several property renovations.property renovations.

Community EngagementCommunity Engagement

Page 21: Strategic Planning Update

April 7, 200321

ACCOMPLISHMENTSACCOMPLISHMENTS (cont’d.):(cont’d.):

Greek Life Greek Life (cont’d.):(cont’d.): Increased community service projects and Increased community service projects and

hours contributed by students in Greek hours contributed by students in Greek organizations, including weekly fraternity organizations, including weekly fraternity and sorority clean-up projects throughout and sorority clean-up projects throughout the Broadway area.the Broadway area.

Community EngagementCommunity Engagement

Page 22: Strategic Planning Update

April 7, 200322

ACCOMPLISHMENTSACCOMPLISHMENTS (cont’d.):(cont’d.):Greek LifeGreek Life (cont’d.): (cont’d.): Implemented additional risk Implemented additional risk

management and security strategies for management and security strategies for Greek organizations hosting events at Greek organizations hosting events at which alcohol is present. which alcohol is present.

Aggressively investigated and Aggressively investigated and adjudicated cases involving Greek adjudicated cases involving Greek organizations violating alcohol and other organizations violating alcohol and other policies.policies.

Community EngagementCommunity Engagement

Page 23: Strategic Planning Update

April 7, 200323

GOAL:GOAL: Attract the best and brightest Attract the best and brightest among Louisiana high school students among Louisiana high school students to Tulane and enhance the to Tulane and enhance the opportunities for every academically opportunities for every academically qualified Louisiana student to attend qualified Louisiana student to attend Tulane.Tulane.

Community EngagementCommunity Engagement

Page 24: Strategic Planning Update

April 7, 200324

ACCOMPLISHMENTS:ACCOMPLISHMENTS: Developed “Louisiana Focus” initiative in Developed “Louisiana Focus” initiative in

1999, aimed at increasing the enrollment 1999, aimed at increasing the enrollment of Louisiana residents.of Louisiana residents.

Created “Louisiana Scholars,” “Louisiana Created “Louisiana Scholars,” “Louisiana Valedictorian,” and “Book Award” Valedictorian,” and “Book Award” scholarships. scholarships.

Offered automatic admission to Tulane for Offered automatic admission to Tulane for qualified Louisiana residents.qualified Louisiana residents.

Community EngagementCommunity Engagement

Page 25: Strategic Planning Update

April 7, 200325

GOAL:GOAL: Enhance our position and Enhance our position and reputation internationally through reputation internationally through curriculum development and curriculum development and partnerships with premier international partnerships with premier international organizations; increase the number of organizations; increase the number of Tulane students that have an Tulane students that have an international experience and the number international experience and the number of international students studying at of international students studying at Tulane.Tulane.

International EngagementInternational Engagement

Page 26: Strategic Planning Update

April 7, 200326

ACCOMPLISHMENTS:ACCOMPLISHMENTS: Increased reported number of undergraduate, Increased reported number of undergraduate,

graduate, and professional students studying graduate, and professional students studying abroad: 507 (AY 1998); 644 (AY 2001).abroad: 507 (AY 1998); 644 (AY 2001).

Increased undergraduate study abroad Increased undergraduate study abroad programs (Lyon, Rome, Brazil, and Argentina). programs (Lyon, Rome, Brazil, and Argentina).

Developed new JYA Independent Scholar Developed new JYA Independent Scholar Program (2003-04) for highly qualified Program (2003-04) for highly qualified students.students.

International EngagementInternational Engagement

Page 27: Strategic Planning Update

April 7, 200327

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d.):(cont’d.): Expanded offering of semester programs Expanded offering of semester programs

at other universities with transportable at other universities with transportable financial aid.financial aid.

International EngagementInternational Engagement

Page 28: Strategic Planning Update

April 7, 200328

ACCOMPLISHMENTSACCOMPLISHMENTS (cont’d.): (cont’d.): Continued to build on strengths and Continued to build on strengths and

connections to Latin America and Asia: connections to Latin America and Asia: New study abroad graduate programs (San Jose, New study abroad graduate programs (San Jose,

Costa Rica, Trinidad, Cuba)Costa Rica, Trinidad, Cuba) Tulane Latin American Law InstituteTulane Latin American Law Institute SPHTM: instruction and consultative services SPHTM: instruction and consultative services

provided to institutions in China, Taiwan, Senegal, provided to institutions in China, Taiwan, Senegal, Thailand, Mexico, and Sao PaoloThailand, Mexico, and Sao Paolo

New MBA program in TaiwanNew MBA program in Taiwan SoM students: Mexico, Argentina, Colombia, SoM students: Mexico, Argentina, Colombia,

Guatemala, Costa Rica, Belize, et al)Guatemala, Costa Rica, Belize, et al)

International EngagementInternational Engagement

Page 29: Strategic Planning Update

April 7, 200329

GOAL:GOAL: Complete and implement the Complete and implement the marketing and communications plan for marketing and communications plan for Tulane to define the institutional image Tulane to define the institutional image and message and increase awareness of and message and increase awareness of the university.the university.

Esprit de CorpsEsprit de Corps

Page 30: Strategic Planning Update

April 7, 200330

ACCOMPLISHMENTS:ACCOMPLISHMENTS: Redesigned and relaunched university Redesigned and relaunched university

website.website. Completed assessment process of Completed assessment process of

university-wide public relations, university-wide public relations, marketing, and communications marketing, and communications strategies.strategies.

Began implementation of university Began implementation of university branding strategies (university logo, branding strategies (university logo, unified websites).unified websites).

Esprit de Corps Esprit de Corps

Page 31: Strategic Planning Update

April 7, 200331

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d):(cont’d): Increased communication with:Increased communication with:

students (“What’s Up With That?” website, students (“What’s Up With That?” website, “Topical Wave” emails)“Topical Wave” emails)

staff and faculty (“Tulane Talk”)staff and faculty (“Tulane Talk”) parents (“Tulane University Parents” parents (“Tulane University Parents”

website and listserv)website and listserv) Launched annual “Lunch with the Launched annual “Lunch with the

President” through Staff Advisory President” through Staff Advisory Council.Council.

Esprit de Corps Esprit de Corps

Page 32: Strategic Planning Update

April 7, 200332

GOAL:GOAL: Continue to strengthen our alumni Continue to strengthen our alumni outreach program to enhance alumni outreach program to enhance alumni participation and involvement with the participation and involvement with the university regionally, nationally, and university regionally, nationally, and internationally.internationally.

Esprit de Corps Esprit de Corps

Page 33: Strategic Planning Update

April 7, 200333

ACCOMPLISHMENTS:ACCOMPLISHMENTS: Instituted a unified commencement.Instituted a unified commencement. Established annual “Wave Goodbye” party Established annual “Wave Goodbye” party

tradition.tradition. Increased the number of Hometown Increased the number of Hometown

Parties for incoming students: 5 cities Parties for incoming students: 5 cities (1999); 15 cities (2002).(1999); 15 cities (2002).

Increased the number of national Alumni Increased the number of national Alumni Clubs: 35 (1998); 54 (2002).Clubs: 35 (1998); 54 (2002).

Esprit de CorpsEsprit de Corps

Page 34: Strategic Planning Update

April 7, 200334

ACCOMPLISHMENTS ACCOMPLISHMENTS (cont’d.):(cont’d.): Established new international Alumni Clubs: Established new international Alumni Clubs:

Taiwan (2000); Western Europe (2001), Taiwan (2000); Western Europe (2001), Buenos Aires (2002). Buenos Aires (2002).

Expanded Tulane Club listserv participation: Expanded Tulane Club listserv participation: 1,300 addresses (1998); 11,682 addresses 1,300 addresses (1998); 11,682 addresses (2003).(2003).

Established international listservs in Established international listservs in Panama, Costa Rica, Dominican Republic, Panama, Costa Rica, Dominican Republic, Honduras, Mexico, India, London, S. Korea.Honduras, Mexico, India, London, S. Korea.

Esprit de CorpsEsprit de Corps

Page 35: Strategic Planning Update

April 7, 200335

ACCOMPLISHMENTSACCOMPLISHMENTS (cont’d.):(cont’d.): Increased # of and alumni participation in Increased # of and alumni participation in

TAA Club events: 3,148 at 53 events (1998); TAA Club events: 3,148 at 53 events (1998); 7,500 at 181 events (2003 estimate).7,500 at 181 events (2003 estimate).

Expanded national alumni outreach events Expanded national alumni outreach events to include museum and zoo excursions, to include museum and zoo excursions, faculty lectures, community service faculty lectures, community service projects, and cultural events.projects, and cultural events.

Esprit de CorpsEsprit de Corps

Page 36: Strategic Planning Update

36 April 7, 2003

Work in Progress: Work in Progress: Major Initiatives Major Initiatives

Begin master planning for Health Sciences Begin master planning for Health Sciences campuses. campuses.

Implement Uptown Square master plan.Implement Uptown Square master plan. Continue to address high priority deferred Continue to address high priority deferred

maintenance projects on all campuses.maintenance projects on all campuses. Identify and acquire 100,000 g.s.f. of space Identify and acquire 100,000 g.s.f. of space

for School of Medicine.for School of Medicine. Maintain research partnerships with LSU Maintain research partnerships with LSU

and State of Louisiana despite and State of Louisiana despite economics/politics.economics/politics.

Page 37: Strategic Planning Update

37 April 7, 2003

Work in Progress: Work in Progress: Major Initiatives Major Initiatives

Increase # of enrolled Louisiana students.Increase # of enrolled Louisiana students. Continue to improve relationships with Continue to improve relationships with

neighborhood groups and Greek neighborhood groups and Greek organizations.organizations.

Expand communication strategies with Expand communication strategies with alumni regarding capital campaign.alumni regarding capital campaign.

Maintain level of international engagement Maintain level of international engagement given current world political tensions.given current world political tensions.

Continue all other initiatives.Continue all other initiatives.

Page 38: Strategic Planning Update

38 April 7, 2003