100 NE 5th Avenue, Suite B2, Delray Beach, FL 33483 | Ph(954) 429.3114 | Fax(954) 429.3465

PRESS KIT

More Money, More Business, More Time Off

COMPANY BIO

They call Rich Schefren the “coach to the Internet Gurus”. His unique philosophy about how to build real businesses online gets big money results for his clients. And that’s the reason he formed Strategic Profits in 2004. The company provides coaching for online entrepreneurs who want to grow their businesses strategically and ultimately get “free” of the daily grind.

Business Growth System, the company’s core product, has revolutionized business coaching. With its combination of audio, visual and written materials – clients can learn in the way that suits them best. The program content leverages over 20 years of Rich’s successes and early struggles to build his own Internet business.

Company programs sell out quickly because of the outstanding results achieved by entrepreneurs at all levels --from one person home-based businesses to multi-million dollar ventures aiming for more. Many of the program’s graduates are now Internet marketing experts in their own right.

Although Rich Schefren is the driving force behind Strategic Profits, the company has expanded to 10 full time employees who now work with Rich to develop products that expand the reach of Rich’s teachings. The company’s sales revenues exceeded $4 million in its first two years and are expected to be in the $10 million range for the coming year.

Strategic Profits has fueled its extraordinary growth by publishing free valuable content online. Not only does this create strong relationships with potential customers and the online community, but encourages feedback. The company uses the feedback to quickly create relevant products that address the struggles and provide solutions for online entrepreneurs.

Strategic Profits helps its clients achieve: “More Money, More Business, More Time Off.”

About Strategic Profits

Our Purpose

“We strive to provide a proven system that allows smart, but overwhelmed business owners to quickly consolidate profitability, eliminate wasted effort, and put the best possible version of your business on autopilot. So you rake in more money, spend less time in the office (and more time on vacation)… while everything runs (and grows) with amazing professional efficiency!”

MISSION STATEMENT

RICH’S BIO

Rich Schefren is the Founder and President of Strategic Profits, and the “coach to the Internet Gurus.”

After graduating from Case Western Reserve University, summa cum laude as an accounting major, Rich was recruited by Arthur Anderson’s Strategic Planning Division. There he garnered several awards and then jumped at the opportunity to take over his family’s struggling clothing business.

When Rich turned that business into Soho’s hottest eclectic clothing boutique, with loyal customers like Prince and Uma Thurman, he was hooked on being an entrepreneur. Through his

unique marketing ideas, the business had revenue growth from $1.5 to over $6.5 million in just three years.

Next Rich invested $7500 to create a hypnosis center which expanded to multiple locations and generated over $7 Million a year, within four years. Rich then wanted to share his success secrets and developed a program for other hypnosis centers to achieve the success he had. When he made $287,000 in one week selling the program, he knew he was on to something big.

Rich parlayed his offline successes and marketing prowess into an information product business. Over the next 2 years he established joint ventures with the major online marketing players that generated in excess of $4 million in revenue. Many of these marketers secretly sought his advice to help them turn their businesses into profit-producing powerhouses.

His passion was ignited to share what he’d learned with all struggling internet marketers who wanted to build real businesses and freer lives. That’s when Strategic Profits came to be. And the story continues to unfold…

Rich lives with his wife Debi and their daughters Ava and Elle in Florida.

Meet Rich Schefren, President of Strategic Profits

RICH’S BIO Name any TV or cable network or major newspaper and they’ve probably done a feature on Rich or one of his businesses.

He’s been profiled on the front page of the Wall Street Journal, Newsweek, Entertainment Tonight, ABC, NBC, CBS, FOX, MSNBC, Vogue, GQ, MTV, VH1, The Discovery Channel, The Learning Channel, Cosmopolitan, The Daily News, The New York Post and many others…

Weekly Q&A Calls With Rich - Live calls where he answers your specific questions about choosing and/or

growing your business. This is almost like having weekly one on-one sessions with him because he almost always stays on the line to answer every question that comes in. In reality, he usually ends up outlasting everyone on these calls, which means nearly every question gets answered. This is one of the most popular components in this program, and it is also one of the main reasons we have to limit the number of coaching spots that are available.

Mastermind Forum -Meet and network with like-minded individuals to mastermind, create joint ventures, share resources,

and compare results! Some of the smartest Internet entrepreneurs hang our in our forum. And you’re sure to be among good company when you have a problem that needs to be solved!

2 Private Workshops -This is your chance to network with fellow coaching members, learn the latest from me, and go deeper into anything you

need solved. You pay to get there, stay there, and eat… we’ll take care of the rest.

Business Growth System, the flagship product of Strategic Profits, is the premier cutting-edge coaching system available today. This interactive coaching product teaches Internet entrepreneurs how proven offline business building strategies and mindsets can turn a website into a thriving, sustainable business.

The proprietary eLearning Platform has revolutionlized the delivery of coaching products. This platform delivers streaming video, streaming audio and digital transcript and workbook documents, to match the learning style that best fits each client.

Business Growth System provides entrepreneurs with a complete foundation for running a successful company. After finishing the program, clients are able to run and build million dollar operations without breaking a sweat.

Program Features Include:

In-Depth Profit Modules

Comprehensive Action Guides

Live Q&A Discussion Calls with Rich Schefren

The Revenue Roundtable - An interactive client-only forum

Strategic Profits Live - Live programs 2 times a year

Internet Business Resources Listings

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CLIENT SUCCESS STORIES

“You’ve probably heard of my success but you’ve probably never heard of the secret strategist I had in my corner advising me on every move.

He has been my business growth coach for more than a year. I’ve worked with him one on one and implemented his strategies. Before I met him, I was doing okay online; we made $15,000 a month. In May 2006, we banked $184,000... Now WE DO OVER 300k A MONTH and that was not associated with any launch of a product. Those are the kinds of numbers I’ve grown accustomed to seeing after working with Rich.”

- Mike Filsaime

Mike Filsaime

“The most important thing Rich has drilled into my thick skull is the fact that every aspect of my business can be reduced to a “system.” Once I understand the “system,” I can take quick steps to improve that system so I can produce more, while spending less money, and doing it in less time. Rich has taught me how to work ON my business instead of IN it.”

- Jim Edwards

Jim Edwards

“Rich is the consummate business coach. His ability to quickly discern where I’m ‘stuck’ in my businesses and address those specific issues is nothing short of amazing. He has a way of asking questions that get to the heart of the matter which in turn frees me to move forward with clarity and purpose. Being coached by him has been the single most influencing factor in turning my struggles and ideas toward profit.”

- Leslie Buterin

Leslie Buterin

EXPERTS AGREE

“The lessons Rich is sharing transform the lives, business fates and financial destinies of hard-working, ambitious and deserving online marketers…”

“He’s helping them build themselves true, sustainable businesses - not merely unsuccessful, short-term relationships.”

“The quality work he’s doing to help people online become truly successful, is something I personally respect, appreciate, admire and laud.”

“Rich is someone worth turning to for online marketing & strategic business-building coaching.”

- Jay Abraham

Jay Abraham

“Rich is a bona-fide, multi-media entrepreneur, expert in streamlining business operations, managing fast and dramatic growth, and profiting from EVERY direct - response media.”

“His unusual mix of marketing and business management prowess has brought a who’s who of the marketing world to him, to partner, or for assistance in their businesses– in decreasing chaos while increasing profits…”

- Dan Kennedy

Dan Kennedy

“I have many, many good friends in the online marketing world… but there are only a handful who I RELY on to get the bottom-line great info from.” “When the chips are down, or I absolutely need to get clear advice from an experienced and battle-tested marketing veteran… I call Rich Schefren.” “He is also the trusted advisor to online wizards like Jim Edwards, Mike Filsaime, and Rob Bell (from 1shoppingcart.)” “(He’s) hard to get access to. (I’m one of the few who can reach him with a phone call, and I consider that privilege critical to my own success.)”

- John Carlton

John Carlton

SPEAKING ENGAGEMENTS I n t e rne t Wea l t h A l l i a nce | M i ke F i l s a ime ’s – 7 F i gu re

Bu s i ne s s Wo rk shop | Kenne th McA r thu r ’s JV A l e r t

L i ve ! | A go ra O rgan i c Ma rke t i ng Con fe rence | G l a z i e r -

Kennedy I n f o Summi t | F r ank Ke rn ’s Unde rach i e ve r

Con fe rence | Ca r l Ga l l e t t i ’s Annua l S em ina r | Wo r l d

I n t e rne t Summi t | A rmand Mo r i n ’s B i g S em ina r 2

| G l a z i e r – Kennedy I n f o rmat i on Summi t | E a r l y To

R i s e I n f o rmat i on Ma r ke t i n g Boo t Camp | B i g Sem ina r

3 | Ca r l Ga l l e t t i ’s S upe r Con fe rence | Kenne th

McA r thu r ’s JV A l e r t L i v e | B i g Sem ina r 4 | A go r a

Sem ina r | Wo r l d I n t e rne t Sem ina r | Bu s i ne s s G rowth

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S y s t em 2007 B i g E ven t | Ca r l Ga l l e t t i ’s Annua l S upe r

Con fe rence | B i g S em ina r 5 | Pipe l i ne Pr o f i t s S y s t em

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6 | Ch i na Impo r t S em ina r | J im Edwa rd s Boo t Camp

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Boo t Camp | B i g S em ina r 8

PRESS RELEASE

Strateg i c Prof i ts NewsInternet Business Guru Releases Revolutionary Coaching Platform and Tells “Opportunity Seekers” to Get Lost

Rich Schefren, the Internet’s lead-ing authority on turning a website into a business is opening up his coaching program once again… with one condition. He only wants serious entrepreneurs, willing to do what is necessary to suc-ceed, as his clients. His new Busi-ness Growth System launches on Thursday March 15, 2007. Rich’s new Business Growth System coaching program is an interactive eLearning platform – with many add-ons – including an opportu-nity to participate in an elite mas-termind group and two live confer-ences. The state of the art eLearning system provides an opportunity for entrepreneurs to learn at their own pace, through a variety of audio, vi-sual and printed material. Rich Schefren became a phenom-enon in the blogosphere when

his groundbreaking report, the Internet Business Manifesto, was released and resonated with thou-sands of Internet business owners. The report, which has been viewed over 127,934 times, speaks to every business owner – online or offline. If you haven’t seen it, visit... www.strategicprofits.com/every-thing.

According to Rich Schefren, “Every-thing I do is dedicated to giving smart-but-overwhelmed business owners a system that enables them to quickly consolidate profitability, eliminate wasted effort and put the best possible version of their busi-nesses on auto-pilot. Every entre-preneur I’ve met wants to rake in more money, spend less time in the office (and more time on vacation) while everything runs and grows with amazing efficiency.”

Rich coaches some of the Internet’s most successful entrepreneurs. His first coaching group had an average

revenue increase of $1.5 million per member. One client, Mike Filsaime, now an industry success story, had an increase from $15,000 a month to $184,000 a month while working with Rich. Since that time his prof-its have soared to over $300,000/month. Motivating success sto-ries like these are not the excep-tion. As Rich says: “They happen all the time.”

The last time Rich opened his coach-ing program he broke an Internet sales record at the time by taking in $3.5 million dollars and selling out 500 spots in 2 days. In February, a limited release of his new coach-ing program sold out 100 spots in 6 minutes.

Rich delivers results like these by exposing the faulty beliefs that In-ternet marketers have about busi-ness. His groundbreaking Internet Business Manifesto distinguishes between “opportunity seekers” and entrepreneurs. Rich believes the

reason why most Internet market-ers fail is because they seek to make a quick buck, rather than run a real business. The key to success in his view is to think strategically – not opportunistically.

With his past success, Rich knows his coaching program will sell out once again – which is why he doesn’t want opportunity seekers. He wants to make sure that all the spots are taken by people who are intent on becoming successful en-trepreneurs, not those who are out to chase get-rich-quick schemes and false promises.

For more information on Strategic Profits, visit:

www.Strategicprofits.com.

PRESS CLIPPINGS

“Rich Schefren has a habit of walking into a company and turning it into gold.”

MILLIONAIRE BLUEPRINT MAGAZINE

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PRESS CLIPPINGSMILLIONAIRE BLUEPRINT MAGAZINE

“Schefren’s company, Strategic Profits, brought in $3.5 million from entrepreneurs who wanted his advice during the very first week his coaching classes were made available..”

PRESS CLIPPINGSMILLIONAIRE BLUEPRINT MAGAZINE

“I love coaching. After 10 hours, I feel better than when I started because it’s mentally engaging. I like talking to people, and I like solving their problems.” —Rich Schefren

PRESS CLIPPINGSMILLIONAIRE BLUEPRINT MAGAZINE

“Understanding who you are, and what your strengths are, is crucial to winning in business.” —Rich Schefren

PRESS CLIPPINGSMILLIONAIRE BLUEPRINT MAGAZINE

“Too many people try to be successful in business by changing who they are, and you never can be really successful that way..” —Rich Schefren