strategic secrets to a revenue-generating online presence
DESCRIPTION
Strategic secrets to a Revenue-Generating Online Presence in 2014 From the Digital Landscape, Market Trends in 2014, Strategic Secrets and 3seven9 Case StudiesTRANSCRIPT
Strategic secrets to a
Revenue-Generating
Online Presence
in 2014
3seven9.com
© 3seven9 Agency Ltd - CONFIDENTIAL - 2
Contents
The Digital Landscape
Market Trends in 2014
Strategic Secrets
Case Studies
© 3seven9 Agency Ltd - CONFIDENTIAL - 3
providing creative, digital and
marketing services that create
engaging brands and increase sales.
3seven9 are an award
winning Digital Agency
We solve your business problems with smart technology.
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Who we work with
The Digital Landscape...
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The Objective
Company Customer £
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The Digital Landscape
Company Customer Website
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The Digital Pursuit
Company Customer Website
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Today’s Digital Landscape
Company Customer Website
SEO (Google)
Social Media
Video
PPC (Ads)
Content Marketing
Online PR
Mobile
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The Scale of the problem...
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Is this familiar...?
Market Trends
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Digital channels rated for volume of leads or sales expected for your business
Email, SEO and Social are the big
leaders in expectancy
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Which digital areas do companies need to improve their knowledge on?
Content Marketing, Digital
Strategies and SEO are the least
known.
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Rate the cost effectiveness of each digital channel
Email, SEO and Social return the
highest ROI
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Start by knowing where your customers are...
90%
will visit Search Engines
74% will visit Brand
Websites
38% will visit
peer-to-peer review sites
B2B Buyers are 57% of the way through a purchase before they engage a sales rep:
27% will visit
video sharing sites
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Then understand the digital channels
SEO
PPC
Online PR
Website
Social Media
Video
Content
Mobile
Harnesses high level of implicit prospects
Creates immediate, targeted, measurable leads
Credible source of brand positioning
Biggest source of owned media online
Important medium for brand positioning & lead generation
Most powerful medium for online selling
Mandatory for lead nurturing
One of the highest forms of marketing ROI
Increasingly important channel for visibility and nurturing
Strategic Secrets
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1) Start with your objectives
Reach Act Convert Engage
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2) Analyse your marketplace
Reach Act Convert Engage
Audience & Customer
Competitor Benchmarking
Online Partners
OWN marketing
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3) Form your strategy
Reach Act Convert Engage
Audience & Customer
Competitor Benchmarking
Online Partners
OWN marketing
Segment & target
Brand positioning
& value proposition
Engagement & Content
Strategy
Integrated comms. strategy
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4) Execute your strategy
Reach Act & Convert Engage
SEO
PPC
Online PR
Website
Social Media
Video
Content
Mobile
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5) Measure your strategy
Reach Act & Convert Engage
SEO
PPC
Online PR
Website
Social Media
Video
Content
Mobile
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Tips & Tricks to optimise your presence
1. Act on your persona’s emotions with your initial engagement
2. Leverage their favourite digital channel
3. Find the balance when segmenting
4. Nothing beats a real person - take offline as soon as you can!
5. Consider automating “Act and Convert”
Case Studies
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Case Study: New market lead generation
\ Database Alert
White paper
Online Test
Content Marketing
Social Media
PPC (Ads)
Social Media
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Case Study: Result
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Case Study: Service line marketing
Content Marketing
SEO (Google)
Website
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Case Study: Result
2x 1hr calls
4th biggest 2013 client
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Summary
1.Begin with your objectives
2.Analyse your marketplace
3.Form your digital strategy (remember each channel’s strength)
4.Own and Execute
5.Measure your RACE
3seven9 Agency Ltd Abbey House, Grenville Place, Bracknell, Berkshire, RG12 1BP, UK
Web : www.3seven9.com
Tel : +44 (0)1344 667410
Email : [email protected]
Thank you. Any questions?