Strategic Advice for Foundations by Foundations

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Roxanne Joffe, The Patterson Foundation – Moderator@RoxanneJoffe

Roxanne is the communications lead for The Patterson Foundation. She is the founder and integrative strategist at MagnifyGood, a firm that accelerates change in the social sector through strategic communications and partnerships.

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Circumstances and experiences vary

Case studies are guides – not one size fits all

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Brooke Bailey, Sisters of Charity Foundation of South Carolina – Panelist@BrookeUSC @SCFSC

Brooke is the Senior Director of Communications for Sisters of Charity Foundation of South Carolina, which works to address the needs of the poor and underserved in South Carolina.

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Ashley Mills, Council on Foundations – Panelist @COF_

Ashley is the Director of Communications for the Council on Foundations in Washington, D.C. The Council is a national nonprofit association of more than 1,700 grantmaking foundations and corporations.

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Charity is the Director of Communications for The Duke Endowment, which works to help people in North Carolina and South Carolina strengthen families by nurturing children, enriching minds, promoting health and enriching spirits.

Charity Perkins, The Duke Endowment – Panelist

Melissa Thompson, The Patterson Foundation – Panelist@melissathomps @magnifygood @ThePattersonFdn

Melissa is the social media lead for The Patterson Foundation and Director of Social Innovation at MagnifyGood.

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Social Media Survey

have used social media to advance the mission of their organization or program

90%

of the 17% that never use social media,

60% anticipate using it in the future

0 20 40 60 80 100

47% use social media at least once per day82.5%

USE SOCIAL MEDIA

24%with Twitter

feel comfortable or very comfortable with Facebook

70%

COMPARED TO

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Image via socialmediajedi blog

Training

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#smtalk12 #SECF12 ROI and Metrics

#smtalk12 #SECF12 Audience Engagement