strategic social networking on the humanized web
DESCRIPTION
This program was presented at the 14th Annual Snow and Ice Symposium - The Four Greatest Days of Snow, on June 24th, in Schaumburg, IL for members and guests of the Snow and Ice Management Association.TRANSCRIPT
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Strategic Social Networking on the Humanized Web
[email protected] 630-774-8350
Presented by Jeff Korhan June 24, 2011
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©Jeff Korhan and True Nature® 2010
The Perfect Storm
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©Jeff Korhan and True Nature® 2010
2011 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities
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©Jeff Korhan and True Nature® 2010
Monitor Your Brand
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©Jeff Korhan and True Nature® 2010
Get Comfortable with Authenticity
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©Jeff Korhan and True Nature® 2010
Be A Community Resource
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©Jeff Korhan and True Nature® 2010
1. Relevance 2. Authority
Location, Expertise and Credentials
Use Keyword Phrases
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©Jeff Korhan and True Nature® 2010
Contextual Relationships
The Future of Business is Social
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©Jeff Korhan and True Nature® 2010
Share Multi-Media Content
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©Jeff Korhan and True Nature® 2010
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©Jeff Korhan and True Nature® 2010
Mobile is Real-Time and Local
• Google Maps-Places • Facebook Places • Google Profile
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©Jeff Korhan and True Nature® 2010
Apps are the New Websites
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©Jeff Korhan and True Nature® 2010
WEBSITE
Blog
Social Media
Inbound Links
The Source
Content Marketing Content Development & Management
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©Jeff Korhan and True Nature® 2010
Communities are the New Markets
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©Jeff Korhan and True Nature® 2010
BatchBook Social CRM
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©Jeff Korhan and True Nature® 2010
Social Newsletters Educate with Content Call to Action
Email Marketing
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©Jeff Korhan and True Nature® 2010
The Network for Business Professionals Engage with LinkedIn Groups Download Connections
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©Jeff Korhan and True Nature® 2010
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©Jeff Korhan and True Nature® 2010
LinkedIn Maps
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©Jeff Korhan and True Nature® 2010
Facebook Pages Welcome Tab Multiple Admins
Social Community that Supports Your Business
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©Jeff Korhan and True Nature® 2010
Personalize
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©Jeff Korhan and True Nature® 2010
Crowdsourcing
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©Jeff Korhan and True Nature® 2010
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©Jeff Korhan and True Nature® 2010
Shared Links Content Distribution System Advanced Search
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©Jeff Korhan and True Nature® 2010
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©Jeff Korhan and True Nature® 2010
Social Media Objects Picnik Editing Tool Creative Commons
Flickr
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©Jeff Korhan and True Nature® 2010
YouTube Channel Common Keyword Phrases Video is Transportable
YouTube
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©Jeff Korhan and True Nature® 2010
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©Jeff Korhan and True Nature® 2010
Personal - A Territory You Inhabit Proof and Social Proof Always On News Source
Blog
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©Jeff Korhan and True Nature® 2010
Blogging is Storytelling with a Purpose Visibility Reputation and Influence Referrals
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©Jeff Korhan and True Nature® 2010
Handout Page 13
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©Jeff Korhan and True Nature® 2010
I don’t get ….
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©Jeff Korhan and True Nature® 2010
Engage