Webinar – Feb 27, 2014Strategic Ways to Increase Employee Engagement

Agenda

• Driving the connection to your “Employee Value Proposition” (Joe – 10 mins)

• GuideSpark’s new platform demo (Joe - 15 mins)• Effectively roll-out employee communications (Jay – 15 mins)• Q & A (10 mins)

Jay KrishnanDirector, Product Marketing

Joe LarocqueDirector, Product Management

“The war for talent is over… the talent won”

of Millenials expected to stay in a job for less than 3 years (Multiple Generations @ Work survey)

91%54%of companies cite leadership gaps as their top business challenge (Bersin by Deloitte, 2013)

of employers say skill gaps impact the ability to serve customers to a significant degree (Manpower, 2013)

60%

Employee as Customer, HR as Marketer

EMPLOYEEEMPLOYE

RBenefitsWellnessCompensationPerformanceCareer

VA

LU

E

PR

OP

OS

ITIO

NWhat value

do I gain through

employment in your

org.?

This is a great place to work

MIS

SED

C

ON

NEC

TIO

N

The Benefits of a Well Delivered EVP

5x more likely to report their employees as highly engaged

2x as likely to achieve financial performance significantly above their peers

Less likely to report problems attracting and retaining critical-skill employees

(Source: Towers Watson)

BenefitsWellnessCompensationPerformanceCareer

VA

LU

E

PR

OP

OS

ITIO

N

What value do I gain through

employment in your

org.?

1. Engage with Employees on Their Terms & Timeline

2. Layer & Integrate Your Messages

3. Drive the Year Long Conversation

4. Connections Can’t Be Formed in One Direction

5. Measure, Analyze, Iterate

DRIVING A CONNECTION TO THE EVP

5 Keys to Success

Engage with Employees on Their Terms & Timeline

Video Mobile

6Bhours of video watched per month

62% of US adults have a smartphone

(Gallup Poll, Dec. 2013)

38% of US adults have a tablet

Keep it Short

YouTube

News & Politics

Entertainment People &

Blogs

4:21

5:19 4:1

53:55

Avg. Duration, Online Video

(Sysomos)

I’m too busy for this stuff

Layer & Integrate Messages

Total Rewards

Benefits

Wellness

Career

“Pay for Performance”

“Growth & Development”

“Health/Wealth

Connection”

“Culture of Prevention”

Compensation

Performance

The Big Picture

Layer in the

Details

Overviews

Connect the Dots

Medical

Plans

401(k) Wellness

Programs

Wellness Incentive

s

Bonus Plan

RSUs Goal Setting

Feedback &

Coaching

Competency

Development

Drive the Year Long Conversation

10

Look for opportunities to bundle messages and integrate the story

Make everything available in one place to encourage broad learning

Add recommended content to encourage exploration

KEEP REWARDS TOP OF MIND

Connections Can’t Be Formed in One Direction

Be Inclusive

Treat them as individuals

Ask for their feedback

Measure, Iterate and ImprovePDFsBrochuresGuidesHandbooks

Multimedia + Platform

Did employees read this?If so, how much?Which sections?Was it helpful?

With no feedback, it’s not clear how to improve?

Unique usersViews by videoDrop-off rates

Survey feedback

Benchmark dataShorten

Opener not compellingNeed to rescue middleFailed to answer a key

question

MEA

SU

RE

ITER

ATE

NEXT GENERATION PLATFORMUser Experience

Home Page

Featured content banner

Suggested Content

Visually appealingModernPolished

The entire Value Proposition effectively delivered on a full featured engagement platform

Video PageChapter Navigation

Learning Path

HTML 5 Player

Learning Paths allow you to group relevant content together into a series

HTML5 player provides a consistently rich and engaging experience across mobile devices

Chapter Navigation allows users to bounce around within videos and personalize their experience

Full Screen Mode

Full Screen Toggle

Resources

Links and Documents

Easy access to links to important resources and relevant documents

Closed Captioning

Access to Scripts

Surveys

Up to 5

Customized

Survey

Questions

Get instant feedback from your employees to see if your communication is working

NEXT GENERATION PLATFORMData & Analytics

Customer Dashboard

Administrative Access

Customer Dashboard

Summary dashboard provides a snapshot of recent utilization

Geo Reporting

“Heat map” shows a graphical representation of where utilization is strongest accompanied by detailed data below in table format

Allows you and your HR team to focus on locations that aren’t engaging

Geo Reporting

Support your Value Proposition and track engagement globally

OS Reporting

Understand the percentage of your viewers that are accessing the solution from mobile devices

Engagement Report

Relative views show viewership for each chapter in your video

Engagement Report

Drop-off rates provide a chapter-by-chapter look into where you are losing viewers

Focus in on specific chapters and make tweaks to get more employees to the end

BEST PRACTICES PLAYBOOKEffectively roll-out employee communication to increase reach

Your communication strategy is as good as its implementation

You have chosen the

BEST and most EFFECTIVE method

to communicate with your employees

But do you know

HOW TO REACHall of them?

Your communications roll-out needs to take your employees’ situation into account

• Are your employees dispersed worldwide or in different locations?

• How are they receiving any kinds of communication today?

• Are they on different shifts?

• Do your employees vary in age & job functions, and do you need to communicate to them differently?

• How do they consume information in and outside of work?

• What kind of devices are they on?

Geographies Demographics

Different methods being used to distribute GuideSpark videos to employees

Creative Methods

Common Methods

Email Employee Portal Live Seminars

SMS QR Codes Social Media

Text your employees if you can…Here is why

SMS • Open rates are at about 98%• About 90% of all text

messages are read within 3 minutes of arrival on mobile phones.

Email • Open rates are at about 22%

SMS is 4 times more effective than email. Leverage SMS along with email when doing HR communications.

Your employees are living in a mobile, social world…

• 71% of users access social media from a mobile device(source article)

• About 50 million people in the U.S. now watch video on their mobile phones.(Business Insider)

• About 90% of the response for job-related emails from the company is coming from mobile phones(Fortune)

Take your HR Communications to where your employees spend the most time

Ways to reach your employees through mobile and social

Start a Facebook Closed HR Communication Group • Invite your employees• Post communications such as videos• Initiate contests to encourage employees to

participate

Embed QR Code in all your print communications

Use Push Notifications for alerts in any employee-facing app

Leverage any existing SMS service that company uses and broadcast byte-size messages using texts. • Proactively collect employees’ phone numbers and

keep them up-to-date

Encourage your employees to share and talk about what they have learned• 47% of Internet users share photos or video they

found onlineLeverage all social & mobile channels to maximize your reach

How to get your employees’ attention using email?

Subject line• Create an attention

grabbing, action oriented subject

Email body• Keep it short• Highlight up front that

“What’s in it for them” • Put the Call to Action (video

links) in multiple places and above the fold

Ensure your email is mobile optimized

Email is a common way to communicate hence you have to take a thoughtful approach to grab your employees’ attention

Your employees get a lot of emails.How do you get their attention?

SIMPLIFY!

Sample Email Template – Attention grabbing, Short & Simple!

Subject: HR Alert: Deadline to maximize your benefits

Don’t miss out on making the important changes to your benefits. Open Enrollment starts on 1/1/2014 and ends on 1/11/2014.

3 easy steps and you are done!

1) Watch this short 3-minute video2) Understand which plans are best for you3) Go to site and make the appropriate changes

Don’t procrastinate. This is important start with watching this 3-minute video.Leverage the template as appropriate but don’t forget to keep

testing

Leverage your Email Signature

Don’t forget to leverage your email signature to promote HR communications.

It’s easy, effective and free marketing.

Some challenges HR leaders face reaching remote employees

“Communicating with remote team membersthat do not have company computers”

“Getting information out to all our sites”

“Reaching employees that work out in the fieldwith limited access to computers”

What’s the biggest challenge you facearound HR communication?

Ways to reach your remote employees with no computer access

• Communicate through digital signage, kiosks etc.

• Webinars with managers to distribute the information to every team member

• Social media (they are wired outside of work and may carry mobile devices)

• Blogs, FaceBook, Twitter etc.

• QR codes on all printed communications (posters etc.)

• Push a voicemail

• Other tools you may want to test

• Star Star * - Simply have employees call **<Brand name> and it will text them a link to your communication.

• SnapComms* - Reach your employees using this mobile messaging tool

* Please research these tools directly with the source to ensure they work for you.

Test a combination of ways to reach your remote employees

Voice of GuideSpark customers

Distribute a variety of ways…Every avenue we could think of…

“We used QR codes, meetings with the restaurant managers, posters, putting the QR codes and messaging about the website link on communications to the home, on the marketplace notice, on the outside of the Open Enrollment envelope that was distributed by the managers to every team member....every avenue we could think of.”

“We distribute a variety of ways. I present at least one during our New Hire Orientation for new hires every two weeks. We also refer to them or link them in education sessions, announcement emails etc. And we have them on our benefits portal. We don't have an intranet but we have made them accessible from our benefits site - link to Guidespark. I also link people when they have specific questions.”

Drive to videos prior to answering questions…

“Via email, on portal and in the HRIS system. We strongly encourage usage and we drive our customers to review the videos prior to answering questions to ensure they've hit the videos first”

Take an integrated approach and leverage every avenue to maximize reach!

Effective

reach

Email

Intranet

Push notificati

on

SMSSocial

QR codes

Signature line

Questions

Reminders/Announcements

• Customer event: Monday, June 2nd 2014• Opportunity to participate in thought leadership programs on HR communications• Start planning for your Open Enrollment early• Appreciate your feedback on the customer webinars

THANK YOU FOR ATTENDING!