strategies and tactics for growing online enrollments - calem 2017
TRANSCRIPT
WorkshopStrategies and Tactics for Growing Online Enrollments
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Veronica Schmitz Program ManagerWichita State University
Jacqueline Hammond Senior Director, Lifecycle ServicesBlackboard
Nice to meet you!
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Early success with nursing programs
Couldn’t Scale and replicate with other programs
Aggressive Goals for growth of online programs
Unclear Pathforward with limited visibility into results
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Leads Apps Enrolls0
500
1000
1500
2000
2500
3000
3500
2014 2015 2016 2017
Fast forward to today
Attracting more students
Reaching new markets
Building pipeline and apps
Already achieved 2020 enrollment goals Projecttions
110%Increase in enrolls
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What We Learned
Enrollment-Driven Marketing
MarketResearch
EnrollmentCoaching
= Enrollment Growth
+ +
Workshop: Quality Practices
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Workshop: Breakout Discussions
Break up into groups with brief intros (name, role & what you’re looking forward to this coming fiscal year)
We want to hear from you! See handout. What’s worked for you? What hasn’t? What’s still in queue?
Record “aha moments” by taking notes along the way or circling strategies that standout
Share the highlights of what we’ve learned as a group (post-it notes)
10 minutes
15 minutes
10 minutes
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Handout for breakout group discussions
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Achieving Growth
Enrollment-Driven Marketing
MarketResearch
EnrollmentCoaching
= Enrollment Growth
+ +