strategies for including accessibility in the product development cycle

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Strategies for getting accessibility in the user experience product development cycle Darren Kall Keynote address Wright State University Learning with Disabilities Winter Workshop 3-4 December 2009

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Reflecting on 25 years of promoting accessibility inside of industry, Darren Kall shares successful strategies and tactics that he has employed at a variety of companies to get accessibility to be part of the end-to-end product development process. This talk was an invited keynote presentation to the Learning with Disabilities Ph.D. program's winter conference workshop at Wright State University. This topic is part of Darren's book proposal on a similar topic.

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Page 1: Strategies for including accessibility in the product development cycle

Strategies for getting accessibility in the user experience product development cycle

Darren KallKeynote address

Wright State University

Learning with Disabilities Winter Workshop

3-4 December 2009

Page 2: Strategies for including accessibility in the product development cycle

4 December 2009 © Darren Kall [email protected]

2

Early Accessibility Involvement

Born into a family with deaf family member In the deaf community I learned my favorite

childhood joke riddle:

Page 3: Strategies for including accessibility in the product development cycle

4 December 2009 © Darren Kall [email protected]

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Lesson Learned

People with disabilities have to be strategists to “fix” the world to meet their needs.

My deaf family member taught me: The world was not designed for him But, if you were clever, it was possible to create

something to make it work for you

Page 4: Strategies for including accessibility in the product development cycle

4 December 2009 © Darren Kall [email protected]

6

Personal History

My new, unnamed,

user experience company.

Page 5: Strategies for including accessibility in the product development cycle

4 December 2009 © Darren Kall [email protected]

7

How to Make Change:

1 Understand the situation(Which you already know from your interest in

accessibility.)

2 Have the skills to make change(Which you are learning as part of this program.)

3 Choose the strategy and tactics that will allow you to use these skills

(The focus of my talk today.)

4 Never give up(Perseverance is up to you.)

Page 6: Strategies for including accessibility in the product development cycle

4 December 2009 © Darren Kall [email protected]

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Accessibility Champions Needed

Most corporations don’t naturally invest in designing accessible products.

They need someone to champion convincing them they should.

That champion is you.

Page 7: Strategies for including accessibility in the product development cycle

4 December 2009 © Darren Kall [email protected]

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What Success Looks Like

Getting accessibility into the product development process.

Partner with the end-to-end user experience since it is usually already part product development cycle. User and customer research, product concept

phase, funding, prioritization, design, building, launching, marketing, sales, installation, evaluation of success, customer support etc.

Page 8: Strategies for including accessibility in the product development cycle

4 December 2009 © Darren Kall [email protected]

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No Single Strategy Works with All Companies One size does not fit all. You have to pick a strategy and tactic to try

but if it fails, try another. You may have to combine them.

Page 9: Strategies for including accessibility in the product development cycle

4 December 2009 © Darren Kall [email protected]

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To schedule Darren to speak at your company or event:

E-mail: [email protected] Phone: +1 937-648-4966

LinkedIn: http://www.linkedin.com/in/darrenkall SlideShare: http://www.slideshare.net/DarrenKall Twitter: darrenkall