strategies for persuading audience
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STRATEGIES FOR PERSUADING YOUR AUDIENCE
Presented by:Bhaskar GoelHema PriyaMayank KumarRitesh KumarShubham RanjanUday Doyal
PERSUASION?
Persuasion is a powerful force in daily life and has a
major influence on society and a whole. Politics, legal
decisions, mass media, news and advertising are all
influenced by the power of persuasion, and influence us in
turn.
So what exactly is persuasion? According to Perloff (2003),
persuasion can be defined as "...a symbolic process in which
communicators try to convince other people to change their
attitudes or behaviors regarding an issue through the
transmission of a message in an atmosphere of free
choice."
COMMUNICATION
Intentional and purposeful interaction between at least two
people, primarily through the use of verbal and nonverbal
symbols.
PERSUASION
Motivating someone to action
OKAY!! NOW HOW CAN YOU PERSUADE YOUR AUDIENCE
Identify your objective
The goal of your presentation is to persuade your audience to buy the product
or service or the information you are providing, so first you must identify your
objective. And you must try to deliver the objective of the presentation to the audience.
You may want to persuade the audience to DO something,
Or you may set out prove that something is - or is not - TRUE,
Or you may want to sway the audience to your point of VIEW.
In making a speech one must study three points: first, the means of
producing persuasion; second, the language; third the proper
arrangement of the various parts of the speech.
C• Credibility
U• Using Evidence
R• Reasoning
E• Emotion
“C.U.R.E. “ METHOD OF PERSUADING AUDIENCES
Credibility
credibility plays an important role in persuading the audience
mention your bona fides, your years of experience, your lifelong passion
It builds trust between the Speaker and Audience
Using Evidence
What evidence do you have to back it up?
some forms of evidence -- Statistics, reports, testimony, expert opinion, case studies, etc…
When you back up your assertions with evidence, you become a more powerful and
persuasive speaker.
You've identified your objective and completed your audience
analysis. Now you're ready to begin structuring your talk. What argument
will generate the outcome you want?
Build an argument that will persuade your audience
You must structure your argument carefully it must be clear and be understood
from the moment its uttered. A persuasive presentation calls for careful crafting.
tart with a strong opener to grab your listeners. You may have found something in
your audience analysis that will resonate quickly and get your listeners'
attention.
Audiences accept arguments that are logical and well reasoned.
Reasoning
EmotionWhy should you tap into this rich and essential
component of persuasive public speaking?
an essential element of persuasion
Understand emotional climate of the situation
bring appropriate emotional language into your talk.
human beings make important decisions emotionally and only afterward justify their behavior with rational arguments
How???
generate emotional appeal by speaking with sincerity and conviction.
VISUALIZE THE CHANGE
THIS IS A GREAT IDEA!!!
To paint a picture for the audience of how things would be if they do or do not
accept your proposal. Help them see the beneficial outcome of doing what you
propose or the negative outcome if they don't.
“Just as the comedian should leave them laughing, the speaker should leave them
thinking.” -Peter Jeff