Strategies For Public Fundraising

“Never Let A Crisis Go To Waste.” - Rahm Emanuel, White House Chief of Staff

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Five Public Fundraising Topics

1. Why public funders should support tennis?

2. Where are the sources of public funding?

3. How do you get public funding?

4. How do you develop community relationships?

5. How do you develop relationships with funders?

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Fastest Growing Sport In The U.S.

Only sport to show growth in the past five years

Second most popular sport word wide

75% of first time players under the age of 25

48% female; 17% Hispanic; 11% African-American

source: Tennis Industry Association

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“Use tennis as a way to gain and hold the attention of young people…so that we can teach them about matters more

important than tennis…”

- Arthur Ashe, NJTL Co-founder

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Why Is Tennis Important1. Counteracts the Obesity Epidemic

300% increase of overweight children in 25 years $1 invested in physical activity saves $3.20 in medical costs

2. Creates a Safe Haven for Youth Out-of-school time hours are high-risk hours

3. Provides Routine Structure that Equalizes Opportunity 10,000 hours of practice required for elite performers by age 20

4. Improves Academic Performance Increases standardized math and reading test scores 82% GSR for male tennis players, 88% GSR for females

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The Six Sources of Public Funding

1. Education

2. Youth Development

3. Health and Fitness

4. Summer Youth Employment Programs

5. Anti-Poverty

6. Anti-Crime and Juvenile Justice and Delinquency

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How Do You Get Public Funding

Two Categories Of Public Funding Competitive Grants Discretionary Grants

Where Can You Find More Information City, County, State Websites See Handout

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Writing Proposals and Funding Requests1. Start early

2. Ask funding sources questions

3. Follow exact directions

4. Tell your story

5. Be concise

6. Be specific – quantitative data

7. Link your services to specific needs

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Develop Community Relationships

• Recurring Newsletters and Annual Reports

• Feature Photographs and Videos on Website

• Use Special Events as a Platform

• Create Public Service Announcements

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Public Service Announcement featuring Former Mayor David Dinkins and NYJTL Programs

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Relationships With Public Funders

• Send ongoing correspondence

• Provide press release and media templates

• Provide information and promotional materials

• Include and feature officials in special events

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Media Clips of Public Officials at NYJTL Special Events

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THANK YOU

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